sharpen your point
TRANSCRIPT
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Competitive Analysis: IBM projects Increased revenues driven by Cloud Computing
IBM Revenue mix by 2015: • 29% Hardware
• 33% Software
• 40% of Revenues fromServices such as Cloud Computing
28%
32%
39%
Projected Revenue Mix, IBM
HardwareSoftwareServices
SOURCE: COMPETITIVE ANALYSIS
Here’s the POINT.
In the future, most of IBM’s revenue will come from services such as Cloud Computing and the restfrom Hardware and Software.
Let’s be Specific and Concrete
By 2015, 40% of IBM’s revenue will come from services such as Cloud Computing, the rest will come from Hardware and Software.
Find the primary and secondary points and SHOW
them.
By 2015, 40% of IBM’s revenue will come from services such as Cloud Computing.
The remainder will come from Hardware & Software
Check and source the information.
Source: IBM Annual Report 2012
By 2015, 38% of IBM’s revenue will come from services such as Cloud Computing.
The remainder will come from Hardware & Software
Let’s add some color.Hand drawn in pencil
IBM Blue (in black pencil)
By 2015, 38% of IBM’s revenue will come from services such as Cloud Computing.
The remainder will come from Hardware & Software
Source: IBM Annual Report 2012
It’s still kind of boring.
To add visual impact, think about what the slide is
about.
What would you like people to remember:
IBMCloud Computing
38%
Hand draw pie chart
Hand drawn cloud
38%
Let’s put this together to make the point.
38% of IBM’s revenue will come from services such as Cloud Computing by 2015
Source: IBM Annual Report 2012
Another version. (there’s always more than one way to skin a cat)
Source: IBM Annual Report 2012
38% of
revenue will come from services such as Cloud Computing by 2015
A final polish…
Source: IBM Annual Report 2012
38% of
revenue will come from services such as Cloud Computing by 2015