sharpen the lead
DESCRIPTION
Sharpen The Lead. Sharper Lead. Sharper Minds. Bash Agency. Fall 2012. What is Sharpen The Lead?. Sharper Lead. Sharper Minds. Objective 1: Awareness. Who What. Objective 2: Knowledge. Who What. Goals. - PowerPoint PPT PresentationTRANSCRIPT
Sharpen The Lead
Bash AgencyFall 2012
Sharper Lead. Sharper Minds.
What is Sharpen The Lead?Sharper Lead. Sharper
Minds.
Objective 1: Awareness
Who What
Objective 2: Knowledge
Who What
Goals• Break the barrier between giving and receiving
• Communicate the mutual benefit of contributing to ECU’s College of Business
• Raise interest and the desire to become involved and/or aware of current affairs in COB
“Donate”
“Sharpen”
Target Audience• Approach of maximizing reach• Gender Neutral• 21-35 Age Group– Active on social media–Most likely demographic to be inspired
by connectivity• Psychographics– Socially conscious– Strong memories or links with ECU
Geographic Scope
• Campaign area focused around ECU as the center
• Covers the Atlanta, Washington, Raleigh and Charlotte
• Particularly low donation rates surrounding ECU
Components
• Website• Social Media• StockNotes Newsletter• Mobile Phones
1. Website
Home
Gallery
Blog
Sharpen
• The First Ever COB Alumni Association Page• Tweets daily• Appreciation to COB and donors• Award system appreciation
Newsletter infographic (daniel)
Mobile Phones
• Benefits of QR Codes• Mobile phone data
facebook.com/sharpenthelead
@sharpenthelead
BACKFRONT
Budget breakdown (bryant)Budget• Yearly Budget:
60,000
• Hologram Cards
• Facebook 10 dollars a day for every 3 weeks
• Why we chose this amount?
Sharper Lead, Sharper Minds.