sharon goh brand design portfolio
DESCRIPTION
This portfolio consists of a collection of top brands I have worked for in the Netherlands and Singapore - Shell, Ferrari, Senz, Philips, Intel, ULTRANSCRIPT
Sharon Goh’s Design works
Brand commercialization to Asia
Car interior design marketing
Unifying a worldwide brand
Target Persona branding
Asics
Research on massage shavers Gamers’ interface laptop design
Sharon Goh About me -‐ 7 years product design, global branding & consumer research in
Singapore and the Netherlands
-‐ Energy, healthcare, mobile payments and consumer electronics projects in Shell, Philips, UL, Ferrari, Asics
-‐ 2008 – Dutch government scholarship to study Masters of Science in Strategic Product Design in DelI University of Technology
Brand strategy exper.se
My Core Competencies
- InnovaLng new communicaLons with technology
Global consumer research experience
Digital innova.on knowledge Crea.ve design skills
- Designing unique brand promoLon - Experience in SPSS, quanLtaLve and qualitaLve research
- User experience and 3d design
1. Shell Brand consulta.on
4. Print & Digital Communica.ons
2. Brand policy wri.ng
3. Packaging design
Global brand communications
Shell retail communications - Designing the message through the customer journey
Understanding the customer journey to design adver.sing
Packaging designs
Shell digital innovation - Analysing imagery to create the future energy app
Using 3M’s VAS System eyeball tracking to analyzed the strong points of Shell adver.sing
1. Probes designed to sensi.se before session – sharing everyday running experiences
4. Runner shoe design detailing study improvement 3. Colour & materials studies for 3 runner personas
Dutch runner Sports shoe C&C research
2. Context mapping to define 3 runner personas (Back to basics, Fashion-‐oriented, Compe..ve)
1. Mobile Payment & Transport Trade show adver.sing
4. CRM Management adver.sing
2. Mobile payment technology services
3. UL Corporate branding
Global mobile payments advertising
UL technical innovation branding - Marketing mobile innovations and connectivity
Transac.on security services: mobile payment, transport e-‐.cke.ng,
tes.ng and cer.fica.on between banks, governments and mobile
operators.
1. Asian shopping consumers & retailers study
4. Different brands associa.on & customer percep.on
2. Customer Segmenta.on analyses from surveys
3. Product values different customer groups look for
Asian region Commercialisation
senz˚ brand commercialization to Asia
Crea.ng shops aimed towards expanding the premium product range in weather protec.on.
Laptop User Interaction Design
Intel laptop design
Turntable, Dual console keypad feature, Touch sensor entertainment system
Laptop Materials Studies
Intel laptop design
Turntable, Dual console keypad feature, Touch sensor entertainment system Turntable, Dual console keypad feature, Touch sensor entertainment system
2. Defined how Ac.flow aerodynamics technology appeal to Ferrari car users – 40-‐50 year old innovators
1. Historical leitmo.v designs of cars and its interiors
4. Prototype User driving – Air pressure sensor tes.ng 3. Vision – Interac.ve Sensory Sea.ng System
Aerodynamics Ergonomics Research
1980s
1990s
2000s
Bass innovaLon model
Ferrari F430 car interior vision
1. How men from different ethnic groups value shavers
4. Massage pad design features
2. Electrowave massage Innova.on Studies
3. User scenario – Shaving as a relaxa.on exercise
Massage Shaver Research
ARIES massage shaver
Smooth pulsaLng of the massage pads provides a soothing therapy on the face
Retractable massage pads for ease while shaving
Philips massage design
1. Observa.onal Studies of ladies’ feet problems from wearing high heels
4. Product scenario – Beauty massage for .red feet
2. Current technology trends of body wellness
3. Incorpora.ng UV light & Aromatherapy to design
Health & Wellness Female feet Care
More Details of my Design Research Experience … …
“Life is as high as the sky, You’ll never know what you can design, unless you try.”
Thank you for viewing my portfolio!
+65 86916511 + 31 628617053
sharon goh