SHARON FRUIT: ISRAELI MARKET

27 June 2007

Elrita Venter

SHARON FRUIT? Trademark – in SA Persimmon – Deciduous fruit (exotic) Bloom : 28 October – 10 NovemberHarvest : April to end May Export: May to August

INDUSTRY IN SOUTH AFRICA•Started in 1997/8 with importation of plant material

•Industry model - Grower Association concept (SFOSA)

•Plantings – close to 1000 Ha

•Dedicated pack house – ARISA, Swellendam

CURRENT EXPORT MARKETS

CANADA

EUROPE ISRAEL

SINGAPORE

MALAYSIA

THAILAND

TAIWAN

ACCESS TO ISRAEL IN 2006•Request to export initiated in 2002 - Bi-lateral agreement signed in August 2006

INITIAL TERMS

•Agreement applies for 2 year trial period

•Only one variety applicable

•Maximum of 2 containers per importer

•Mandatory fumigation

•No pre-clearance inspection

•Produced in Swellendam/Greyton area

•Import permit required

GENERAL REQUIREMENTS

PACK HOUSE REGISTRATION

•Cold storage facilities (PPECB)

ORCHARD REGISTRATION – 30 November (DoA)

•IPM (GAP’s, SOP’s)

•Sanitation (GAP’s)

•Regulated Pests …….

ISRAEL PROGRAM

REGULATED PESTS

•Ceratitis rosa : pheromone traps and orchards free for at least 3 months prior to export

•Quadraspidiotus perniciosus : orchard free for past 2 growing seasons

•Cryptophlebia leucotreta (Thaumatotibia leucotreta) : cold treatment - 0.55 ºC for 22 days

ISRAEL PROGRAM

REGULATED PESTS (Inspection)

ISRAEL PROGRAM

Aleurocanthus spiniferus

Ceroplastes destructor

Grapholita molesta Hypocala subsatura

Pseudococcus calceolariae

Toxoptera citricida

Heliothrips sylvanus Paracoccus burnerae

Ceroplastes rubens Delottococcus elisabethae

POST HARVEST TREATMENTS•Methyl bromide/ Cold steri

•Post Harvest Handling and Storage (Pack house)

•Pre Shipping inspections

PPECB at Pack house

DoA Phytosanitary Inspections at port (Inspection point)

ISRAEL PROGRAM

THANK YOU