sharing the love: working with the community to create engaging social media content
TRANSCRIPT
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Sharing the Love: Working
with the Community to
Create Engaging Social Media
ContentHolly Roycraft | Administrative Assistant
Angela Vanden Elzen | Reference & Web Services Librarian
Lawrence University, Appleton, WI
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Overview
A bit about us Identifying Your Community Working With Your Community Community-Centered Content Community-Created Content Browsing for Content Your Library’s Community Sharing the library love!
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Seeley G. Mudd Library
Staff of 15
About 48 student workers
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Social Media We Use Facebook
Tumblr
Flickr, Pinterest, Vine
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Our Team:Different Perspectives!
Allison current student
HollyStaff
Member
AngelaLibrarian and
Faculty Member
KaseyCampus Social
Media Specialist
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Identifying Your Community
Academic Library(Campus as Community)
Campus Departments
Academic Departments
Alumni Patrons
Students Faculty/Staff Locals
Public Library
Other libraries Library-related
pages Other public
service departments within your municipality
Local Businesses Patrons Library staff and
volunteers
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Working with your Community: Liking and Sharing
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Working With Your Community: Capturing Events
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Working With Your Community:
Attending Events
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Working With Your Community:
Expressing Gratitude
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Working With Your Community:
Feature Displays
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Community-Created Content:Sharing! (duh.)
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Community-Created Content:Sharing
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Community-Created Content:Sharing is for Everyone!
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Creating Content for the Community:It’s all about the give and take!
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Community-Centered Content: Just ask!
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Community-Centered Content:
Your events
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Community-Centered Content:Pay Attention to Patrons
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Community-Created Content:Ask a Question
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Community-Created Content: Faculty
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Community-Created Content:Faculty
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Community-Created Content:Faculty
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Community-CreatedContent: Students
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Community-Created Content: You!
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Community Generated Content:
Alumni Librarians
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Community Generated Content:Alumni Librarians
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Community Generated Content
Alumni Researchers
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Browsing Community Content (totally not Facebook stalking)
Professors posting about books in the library
Students and professors talking about events and asking questions
Tumblr- tracking hashtags
Yik Yak- see what people are saying anonymously about the library (and try really hard to ignore the rest). This site is searchable
What we look for:
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Browsing Community Content
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Browsing Community Content:Joining Groups
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Browsing Community Content
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Community Helpers:Alumni
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Your Library’s Community: Meet the Staff
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Your Library’s Community: Meet the Staff
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Your Library’s Community: Meet the Student Staff
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Your Library’s Community:Meet the Student Staff
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Your Library’s Community:Student Researchers
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Your Library’s Community: Student Research
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Your Library’s Community:One good post deserves another
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Your Library’s Community: #MuddSelfie
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Your Library’s Community: Easel Pad
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Your Library’s Community:Ask a Question!
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Your Library’s Community:Librarians in Action!
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Your Library’s Community:Librarians at Large!
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Your Library’s Community:Librarians at
Large!
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Missed Connections
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Missed Connections
iPads
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Sharing the Library Love
Look around the library with fresh eyes, paying close attention to who is using what.
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What about you?
Questions?Ideas?Inspiration?
Ask this well-known user if
she’d like to be featured in a
post.
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Let’s follow each other!
Go to padlet.com/mudd/social and add your library’s social media addresses.