sharing manual project / pitch slides
TRANSCRIPT
Sharing ManualA practical guide for professionals on sharing content
Sebastiaan ter Burg [email protected]
www.circularcontent.com +316 480 88615
The interest in sharing content
is rising.
The amount of content shared
is ever increasing.
The amount of implemented structural workflows around sharing are close to zero.
Problem
WHY
HOW
WHAT
Information on sharing
80%
18%
2%
Availability of content
Available analogue
Not available
Available digital
Existing content
“Visit the museum”
“See the website”
Reusable digital
“See the API”
“Private collection”
Newly made content
Not available
Open by design
Open by design
Final productRaw ingredients Manipulation
Types of content shared
90%2%8%
Tomatsuppe by cyclonebill CC BY-SA
Recipe ____________ ____________ ____________ ____________
Final productRaw ingredients Manipulation
Time of decision to share
90%2%8%
Production example
CONCEPT PREPRODUCTION PRODUCTION POSTPRODUCTION PUBLICATION
ScriptSet designAudio designLight plan
AudioVideoTextIllustrations
Special effectsMetadata
Photos
Timelines
PlanPitchBudget
Costume designsMap of locations
VIDEO
video production
Only item shared
DescriptionPress release
Music scores
Production example
CONCEPT PREPRODUCTION PRODUCTION POSTPRODUCTION PUBLICATION
ScriptSet designAudio designLight plan
AudioVideoTextIllustrations
Special effectsMetadata
Photos
Timelines
PlanPitchBudget
Costume designsMap of locations
VIDEO
video production
DescriptionPress release
Music scores
How did they get from A to Z?
TranslationsLocalisation Mixed media reuse
Music
Covers
LocalisationContinuity
Open by design
Increase the amount of implemented structural workflows
around sharing.
Goal
We have NO idea about sharing content
We have an idea about sharing content
We have an ambition to share content
We can share data
We can share images /video/sound
We can track the use
We can extract and add additions to our collection
Steps to opennessThinking phase Doing phase
80% 20%Available informationWHY HOW & WHAT
We have NO idea about sharing content
We have an idea about sharing content
We have an ambition to share content
We can share data
We can share images /video/sound
We can track the use
We can extract and add additions to our collection
FocusThinking phase Doing phase
80% 20%Available information
Proposed solution
To create a first version of a freely available multimedia manual on sharing content.
first version it needs constant updates
freely available everything will be CC BY
multimedial video, audio and text manual: a practical guide, not inspirational
Musicians Photographers Producers Videographers Designers Professionals Students
NGO’s Governments Public organisations For-profit organisations
Creatives’ clients Creatives
Target audience
Individual makers Clients Reusers Platforms Experts
Approach
40+ interviews
ThemesLicences Waivers Contracts …
Business models* ROI strategies Expenditure vs effect …
Infrastructure & platforms Promoting content …
Reuse & visibilityFinancialLegal
Process design Gathering Processing …
Feedback
Products1 free online mixed media manual 1000 free printed copies 1 free and open content platform 40+ freely remixable video portraits 10+ different edits targeting different target groups 1 documentary
Budget
(sorry, not public yet)
Financial plan
30%
10%20%
40%40% Funding20% Launcing customers10% Crowd funding30% Own funds
Time schedule
01-11-2014 01-02-2017
Funding dependant
(sorry, not public yet)
Partners
… …
(Creative Commons) (IVIR) (Business models inc)
Europeana Wikimedia Foundation …
Media and exposureKnowledgeFinancial
… …
Support and services
Project organisation
Advisory board
Board
Project leader
Creatives
Clients
Reusers
Writer Production assistant Audio engineer
Experts
Future organisation
Foundation Company
Knowledge Support
Continuity
Content Assignments
Future updates
Course material Courses New developments New best practices Translations
Company responsibility - foundation in control
Project managerProfessional photographer and videographer Advisor and speaker on sharing strategies Business information management background Served in several boards, national and local Large network in the cultural sector and the sharing economy Worked as project manager for Wikimedia Nederland with museums, libraries and archives Accredited lead trainer
Sharing ManualA practical guide for professionals on sharing content
Sebastiaan ter Burg [email protected]
www.circularcontent.com +316 480 88615