Sharing and Finding Content with Reddit

Agenda• What is reddit?• Background

• Who uses reddit?• Navigating reddit• How to sign up• Submitting links• Mobile apps• Why use reddit?

What is reddit?Social news/social networkFounded in 2005 “Redditors” post links & comments,

which other redditors vote up or down

8,500+ active communities with at least 100 subscribers

Who uses reddit?35-45 million unique visitors3.5 billion page views in SeptemberAlexa page rank: 65th in US, 137th globallyAround 80% male, 20% female (although

varies wildly by subreddit)Majority in the 18-24 range, have a

household income below $20,000, have some college

Signing up

Submitting Links

Submitting Links

Submitting Links

Choose eye-catchingheadlines (but don’tmislead people!)

Submitting TextUse for askreddit, askscience, or posting questions in other subreddits (e.g. questions about career advice in r/Libraries)

Adding Topics - SubredditsWhen you subscribe to a subreddit,

its top posts will show up on your front page

Subreddits with more subscribers will typically end up higher on your front page than smaller subreddits.

Many technology-related subreddits

Default subreddits• funny

• pics

• announcements

• blog

• AskReddit

• worldnews

• gaming

• politics

• science

• WTF

• IAmA

• videos

• technology

• Music

• todayilearned (TIL)

• atheism

• AdviceAnimals

• aww

• movies

• bestof

Reddit’s Gift ExchangeLargest in the worldLast count - 93

countries, 11,000 participants

Two major exchanges – Secret Santa and Arbitrary Day (June 25)

r/Libraries

Reddit Rules and “Reddiquette”

Don’t spamDon’t manipulate votesDon’t post personal informationDon’t break the site

Mobile redditMobile Browser

Interface iPhone App

Mobile reddit

Mobile reddit

Android AppsBacon Reader Reddionic

Why use reddit?“The front page of the Internet”Find sites that are “off the beaten path”Crowdsource your newsHelp crowdsource other’s newsStart your own subreddit!Social impact

Questions?