sharethis tech talk at dps: embracing social: the new formula for publishers
DESCRIPTION
SEO and SEM dominated publisher efforts to optimize referral traffic for the past decade. Now social is commanding more attention as an effective discovery engine. Learn how to optimize content sharing to increase sales conversions and maintain your CPMs. Presenter: Paul Lentz, svp of publisher platform, ShareThis @pclentzTRANSCRIPT
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We buy the most socially-engaged inventory
What is Social Engagement for Publishers?
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How do you Measure Social Engagement for Publishers?
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SQI in Action
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Takeaways
Social is the epicenter of Media StrategyStart by getting your sharing tools
Claimyour Social Quality Index scoreProve the quality of your audience with the universal measure of social value
Takeyour social inventory to marketAdapt your direct sales effort toward social,Educate your inventory buyers
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Other Ways to Leverage ShareThis
1. White Label Content Sharing Tools
2. Improve Site Efficiency
3. Maximize Internal Resources (leave the sharing to us)
4. Take Advantage of Multiple API’s
5. Curate Content by Social Engagement
6. Improved Social = Improved SEO
7. Take Site Insights into your Twittersphere
8. Utilize Content Sharing to Improve Facebook Presence
9. Receive Alerts for trending content
Optimize Social Media
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Over 2MM Publishers, Leaders in Almost Every Vertical