share.tec dissemination activities 2009, e. axdorph
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Dissemination activities
Presentation:
• Logotype
• Share.TEC website
• Graphical profile
• Dissemination kit
• Upcoming events
10/20/2009
Erik Axdorph – SU Dissemination activities
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Share.TEC dissemination objectives
• Raising visibility of the project and its outputs,
awareness of its potential as a European system
for TE content exchange and reuse
• Activating a European network of communities in
the area of TE
• Ensuring sustainable and coordinated expansion
of the system
Erik Axdorph – SU Dissemination activities
10/20/2009
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Share.TEC dissemination
• Challenge in disseminating a product to end-users when
the actual product is incomplete and constantly
developed
• Timing of launching the product is crucial in order to
reach a sustainable system; internet users are extremely
impatient and if a service does not work, there is one
functioning only a click away
• Instead of trying to change existing attitudes within TE,
we should aim towards providing an interesting and
convincing solution
Erik Axdorph – SU Dissemination activities
10/20/2009
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Cooperation
The pieces can also be seen
as interacting human figures.
Building knowledge from
smaller pieces
The learning objects/jigsaw
pieces create an apple, an old
symbol of knowledge.
Reliable educational
tradition
A font with classical book
printing letters that have
looked the same for many
hundreds of years.
Because the basics of
knowledge have not
changed.
Humanism and life
A warm green colour and
organic shapes – to users this
is about humanism, not
technology. Our goal is to
create an ”organic” system with
its own life.
S
The apple creates the letter ”S”
– as in Share.TEC.
”Pay-off” line
Three words explaining
what this is all about. This
does not always have to
be here.
Market potential
The logo as a whole has a
”corporate” feeling rather than
a feeling of an EU project.
Share.TEC logotype
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Monocrome
For fax, screen print and other
monocrome media
Inverted
For dark backgrounds
Horizontal
Space saving, for example on
the web
Additional versions
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Share.TEC website
• www.share-tec.eu
• Established 2008 by members of the Stockholm
University team with continous feedback and
suggestions from project partners
• This initial version includes information material and
related reports
• Second website version will include more features such
as integration of the Share.TEC portal and more
communication possibilities
Erik Axdorph – SU Dissemination activities
10/20/2009
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Share.TEC website
Erik Axdorph – SU Dissemination activities
10/20/2009
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Share.TEC website
Erik Axdorph – SU Dissemination activities
10/20/2009
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Share.TEC graphical profile
• A document describing main features of the internal and
external communication methods of the Share.TEC
consortium for a consistent image and brand building
Guidelines for:
• Template for documents and presentations
• Use of the Share.TEC logotype
• Dissemination material etc.
Erik Axdorph – SU Dissemination activities
10/20/2009
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Dissemination kit (start version)
• Ideas and activities are based on the Share.TEC
dissemination plan
• Share.TEC brochure
• Share.TEC flyer
• Share.TEC rollup-poster
• Downloadable material from Share.TEC website
• This first version will be distributed at events and
seminars by Share.TEC internationally and by project
partners at local institutions and contexts
Erik Axdorph – SU Dissemination activities
10/20/2009
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Upcoming events• Dissemination event: third workshop and pilot system release
feedback, April, 2010, Heerlen. Strong focus on end-users: teacher
trainers/teacher educators and repository owners.
• Production of a Share.TEC trailer. Later to be presented and
communicated at events and related Share.TEC presentations
• Presentation of Share.TEC at OER conference in Stockholm, winter
2009/2010
• Presentation of Share.TEC at Online Educa Berlin Conference in
2011, Berlin
Erik Axdorph – SU Dissemination activities
10/20/2009