sharesess #39 digital marketing
TRANSCRIPT
Digital Marketing
What?
Umbrella term for the marketing of products or servicesusing digital technologies, mainly on the internet, butalso including mobile phones, display advertising, andany other digital medium.
Finance Times
Why ?
Who?]
Commerce + Brand =Evolving rapidly By / For This Generation
KCPBinternettrends2016
How?
Re-Imagining Communication :
•Messaging•Image•Video
Messaging Leaders: Strong User Growth
Evolving from simple social communication intomore expressive communication
Evolving from simple social communication intobusiness related communication
Best way for Business contact to Milennials = Social Media & Chat
Worst way = Telephone
Often used for finding products/shopping
3-4x Higher Engagement & 5x Higher Purchase Decision
Image brand platform:
Video Viewing Evolution
Live (Linear)
On demand
Semi Live
Real Live
Drone Usage:
Digital Marketing increasingly=
Smart phone usage increasingly =
Camera + Storytelling + Creativity + Messaging / Sharing
Thank You!