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shared innovation experiences: pureprofile's 24 months launching new products

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pureprofile’s 24 months in a new market Research! Property of pureprofile™. All rights reserved.

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A presentation delivered by David Brudenell for NewMR.org Innovation Day. View pureprofile's experiences when launching new US operations and shared experiences about creating new disruptive products. Listen to the full commentary here: http://newmr.org/festival-2012/innovation-day/

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Page 1: Shared Innovation Experiences: pureprofile's 24 Months Launching New Products

pureprofile’s24 months in a new market

Research!

Property of pureprofile™. All rights reserved.

Page 2: Shared Innovation Experiences: pureprofile's 24 Months Launching New Products

Research-led

CRM SystemAll New!

Single-source | Multi-channel!

Property of pureprofile™. All rights reserved.

Page 3: Shared Innovation Experiences: pureprofile's 24 Months Launching New Products

VISION

Op Stru

ctures

Team Inclusion

Road Map

Appli

ed K

nowl

edge

The NormProperty of pureprofile™. All rights reserved.

Page 4: Shared Innovation Experiences: pureprofile's 24 Months Launching New Products

!!!InsightfromInefficiencies

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Page 5: Shared Innovation Experiences: pureprofile's 24 Months Launching New Products

UXProperty of pureprofile™. All rights reserved.

Page 6: Shared Innovation Experiences: pureprofile's 24 Months Launching New Products

RAPID PROTOTYPING

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Page 7: Shared Innovation Experiences: pureprofile's 24 Months Launching New Products

build

fo

r SC

ALE

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Page 8: Shared Innovation Experiences: pureprofile's 24 Months Launching New Products

BRAVERY TO

PIVOT

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Page 9: Shared Innovation Experiences: pureprofile's 24 Months Launching New Products

Take a book...And turn it into a movie.

Page 10: Shared Innovation Experiences: pureprofile's 24 Months Launching New Products

Property of pureprofile™. All rights reserved.

David C BrudenellExecutive Vice [email protected]


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