Shared Data Plans&

Sponsored Access

Soumya Sen

NECA Expo, 10th October 2012. Seattle.

2

The Big Problem?

One user, many devices Many user, many devices

Entertainment devices can use up more

Children can use up more

3

Another Big Problem?

It’s not just about sharing a cap across devices,

It’s about sharing a cap across bandwidth-hungry apps

4

The Simple Answer • Build “fairness” into the system.• Allow “priorities”.• Use dynamic planning to increase “efficiency”

40%

35%

25% 20%

48%

33%

Alice

Bob

Chris

Chris

5

How will this app work?

Daily allocationby users

+Usage alerts

Fair allocation by apps

+Usage alerts

Set cap. Set priority.

priority=1 Priority=2

ChrisAlice

6

Trial LogisticsControl Group Trial Group

Priority = 1

Priority = 3Priority = 2

2 GB2 GB

• All vie for the same cap

• No prioritization

• No dynamic fair usage division

• No control on app usages

Fair usage division

App usagemonitoring

7

What can ISPs do?

• Provide app for better usage sharing• Enable user choices & control• Help users to allocate fairly

Happy customers

20%

Lower overages Market leader Higher revenue

Results

8

Sponsored Access

3rd Party Sponsored content platform

App’sAuctionEngine

$

$$

$

$

ISP$

User requests

Notification

Bids

Users submit bids with # MBs requested, # ads willing to watch

App negotiates with ISP on cost of #MBs

Advertisers submit bids to the app

App notifies users of success/failure

Users watch ads, Gets free access

App credits the ISP’s user account

The ISP only determines if advertisers will sponsor the user

ISP doesn’t discriminate on what the user accesses once he/she gets the sponsorship.

9

Key modules

• Auction Engine

• Ad-User Matching– User Profiling engine– Recommendation Engine

• Book-keeping– Account Crediting