SHARETHISSOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON

SUPPORTED BY

SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON

Joining the conversation

How the Guardian uses social

media to enhance its

journalism

Changing access to sources

Open journalism

Open journalism

“It encourages participation”

“It's open to the web … and collaborates with other material”

“It recognises that publishing can be the beginning of the journalistic process”

“It recognises that journalists are not the only experts

“It helps form communities of interest”

Credit: Meg Pickard

Changing relationship with readers

Credit: Meg Pickard

New forms of storytelling

New forms of storytelling

Credit: beaconradio/Flickr

New forms of storytelling

What does this mean for PR/communications?

Different access points to a story

Can become part of conversations with journalists

Content published not always the end point

Crowd-interrogation of information

Serving content to communities where they are

Don't just want reaction, want interaction

Thinking about stories and trends at a higher level

Timeliness still important