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Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits Kumar GB Managing Director, Cisco Services Asia Pacific, Japan and China June 2012

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Page 1: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

Shape Your Business For the Future:

Powering Transformation With CiscoBuilding your Journey to the Cloud:Realizing the Benefits

Kumar GBManaging Director, Cisco ServicesAsia Pacific, Japan and China

June 2012

Page 2: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

6.58

Connected Devices

World Population

• Mobile

• New architectures

• New protocols (IPv6)

• Sensor networks

• Machine to machine communications

Source: Cisco IBSG, 2011

0.08

500 Million

6.3 Billion

2003

1.84

12.5 Billion

6.8 Billion

2010

3.47

25 Billion

7.2 Billion

2015

50 Billion

7.6 Billion

2020

Connected Devices Per Person

More Machineto Machine

Communications

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

• Profitable Growth• Business AgilityCloud

Mobility

Social

Open Source

Big Data

New DeliveryModels

Seamless Access

Collaboration

BYOD,VXI

Analytics,Context

Ris

k M

an

age

me

nt,

Se

curi

ty, C

om

plia

nce

• Service on demand• Anytime, Anywhere

• Personalization• Communities

Video

Rising Expectations

Users

Businesses

ChangingRoles

CIOs

Providers

Partners

CEOs

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

MOBILITY

BYOD CLOUD

SaaS | DC / V

IMMERSIVE COLLABORATION

Pervasive Video

SECURITY, Accelerating Cyber-Threats

IT PRODUCTIVITY, Service and Network Management

GREEN, Energy Efficiency

Enterprise MegatrendsTHE NETWORK

Page 5: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

Unified Access

Unified Fabric

Unified Compute

Next Gen WAN

Infrastructure Cross-Architecture Borderless Network Services

VXI Medianet

Unified Network Services

Collaboration Architecture

MOBILITY

BYOD

CLOUD

SaaS | DC / V

IMMERSIVE

COLLABORATION

Pervasive Video

THE NETWORK

SECURITY, Accelerating Cyber-Threats

IT PRODUCTIVITY, Service and Network Management

GREEN, Energy Efficiency

TrustSec | Secure-X

Energywise

Cisco Prime, ISE, SBA, Smart Services

App Velocity | NetFlow V9 | VSS

Page 6: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

Cloud Technologies and Trends

Page 7: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

Data Center

Data Center

Data Center

IP Core

Elas

tic

Infr

astr

uct

ure

Backbone

High-speedAccess

End-userDevice

Applications and IT services

Automated Operations and Security

Page 8: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

5 Years ago…

….EC2 and S3 launched

VM as a Service

Disk as a Service

Today

7 Years ago…

….CRM went public

SaaSApp

Store

Today

Page 9: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

MODEL 1

On-demand Pools of Infrastructure

APIs for high volume

IaaSPaaS

MODEL 2

Highly-Scaled small # of Apps.Big Data

Warehouse DCs

SaaSPaaS

MODEL 3

Scalable, Automated IT Infrastructure

Wide Spectrum of Service Levels

PrivateCloud

Customer DB

Soc AppData

$$ CRMCC

PM DB

VC UC

Rcd DocDoc

VOIP App

Page 10: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

Lower TCO

Business Benefits

IT Agility

Business Alignment of IT

Page 11: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 11Cisco Confidential 11© 2010 Cisco and/or its affiliates. All rights reserved.Source: State of the CIO 2011 Study, CIO Magazine

E N T E R P R I S E - C L A S S

W I L L B E U S E D B Y

O F E N T E R P R I S E S BY

Page 12: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

Based on IDC forecast from 2011

53%CAGR

50%CAGR

$0

$100

$200

$300

$400

$500

$600

$700

$800

$900

2011 2012 2013 2014 2015

Public Cloud Virtual Private

Gartner 2012

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

Enable Cloud Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network

Tailored Solutions for Building Clouds

Rich Ecosystem of Integrated Solutions

Research In MotionSAMSUNG

WAN

Users

Connect to Cloudwith Confidence

Innovative Cloud Applications

Page 14: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

Cloud Enablement

Services

Unified Data

Center

Cloud IntelligentNetwork

CloudApplications

EnablingCloud Applications/Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

CLOUD INTELLIGENT

NETWORK

Page 16: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

Performance“Do I have the right performance at scale?”

Security“How do I manage risk?”

Management“How can I be operationally efficient?”

2011: More than 90% of organizations route their internet (cloud-bound)

traffic to their central site*

April 2011: Epsilon data breachresults in millions of emails

being compromised

Cloud applications need 2.5 Mbpsof download speed and less than

50 ms of latency as part of keynetwork requirements*

Is My Network Ready?

* Cisco Global Cloud index, December 2011

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

Borderless Networks

(Enterprise, Public Sector, Commercial)

SP IP-NGN

(Service Provider)

CLOUDINTELLIGENT

NETWORK

Bringing Together Cloud Capabilities from Borderless Networks and SP IP-NGN

Page 18: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

CLOUD-CUSTOMER CONNECT

Secure High Quality User Experience

CLOUD-CLOUD CONNECTOptimized Interaction Between Clouds

CLOUD MANAGEMENTSimplified management and Automation

OPTIMAL APPLICATION EXPERIENCE Visibility and Control, Optimization, Application Survivability

CONTEXT-AWARE SECURITY

SIMPLIFIED OPERATIONS Unified Management, Virtualized Application Services

Network Security, Content (Web and Email) Security

CLOUDINTELLIGENT

NETWORK

Based on the Borderless Network and SP IP-NGN Architectures

Page 19: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

OPTIMAL APPLICATION EXPERIENCE

Enhance Cloud Performance and Reliability

AppVelocity

SIMPLIFIEDOPERATIONS

Improve Operational Efficiency and Accelerate Deployment

Cisco Prime Management

CONTEXT-AWARESECURITY

Protect Business Assets and Meet Compliance

SecureX

Based on the Borderless Network Architecture

Page 20: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

PRIVATE AND PUBLIC CLOUD

WAVE

NETWORK AND DEVICE SECURITY

NETWORK MANAGEMENT

Cloud Services

Router (CSR)

NEW! CLOUD SERVICES ROUTER

WAASon SRE

WAAS Express

BRANCH OFFICE

WAVE

Virtual WAAS

MOBILE AND REMOTE USERS

WAAS Mobile AnyConnect

WAN AND CLOUD EDGE

Firewall

ScanSafe

IronPort

ASA 5585X

Connect Users to the Cloud with Confidence

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

UNIFIED DATA

CENTER

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

BUSINESS CHALLENGES

TECHNOLOGY TRENDS

Cloud Data Deluge

BudgetConstraints

Security andCompliance

24x7 BusinessBusiness Agility

Energy Efficiency

Proliferationof Devices

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

Consolidate Assets

Virtualize the Environment

Automate Service Delivery

Standardize Operations

Increased Agility, Efficiency and Simplicity

Increased Cloud Readiness

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

Intelligent Automation Infrastructure Solutions Designed for ITaaS and Cloud

UNIFIED MANAGEMENT

Automated Resource Management

• Intelligent Automation for Cloud

• Network Services Manager

• UCS Manager• DC Network Manager

UNIFIED COMPUTING

Modular Stateless Computing Elements

• UCS B-Series• UCS C-Series• Fabric Interconnects• Infrastructure stacks

(Vblock and FlexPod)

UNIFIED FABRIC

Highly Scalable,Secure Network Fabric

• Nexus Portfolio• MDS Portfolio• L4 to L7 Services

Portfolio

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25

Lifecycle

Management

Policies &

GovernanceApprovals & Controls

Standardized IT Offerings

Define and Publish

Standard Options

Architecture & IT

Management

Review Offerings,

Get Quotes

Self-Service

Developers

Self-Service IT Storefront

Report

Consumption

Tracking for Pay-Per-Use

Chargeback

or Showback

25

Security

Ops

DR

Network Storage

Orchestrate Delivery

Process Coordination and

Delivery Automation

CPO

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

OpEx Savings

Driven by ease of operations by Cisco Intelligent Automation for Cloud, Network Services Manager

CapEx Savings

Driven by efficient, simplified infrastructure in the data center-UCS and Unified Management

Assumptions:

• For a large enterprise with four large campuses across Europe with a total of 12,000 employees

• Adoption increases at 30% year over year for each of the services

Source: Cisco Study

50%Total TCO Savings

Cloud Economic Benefits

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27

CLOUDAPPLICATIONS and SERVICES

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28

Enables Business AgilityRapid response to economic challenges and competitive threats

Create a Collaborative Environment

Enable Mobility Empower with Video

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29

TelePresence WebEx

Cisco DeliveredCisco Collaboration Cloud

TelePresence Exchange System

Cisco HCS

TelePresenceCustomer

CollaborationUnified

Communications

Collaboration Applications

Partner Delivered

Jabber

Cisco WebEx Cisco Jabber

Page 30: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30

Cloud Enablement

Services

Unified Data

Center

Cloud IntelligentNetwork

CloudApplicationsand Services

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31

Delivering UniqueCisco Insight

ProvenDelivery Capability

Worldwide ExpertiseWorldwide Presence

Accelerate Timeto Value

Assess Strategy

IaaSDesign Implement Optimize

Cloud Planning and Design

Services

CloudStrategyServices

Cloud Implementation

Services

Cloud Optimization

Services

Build ManagePlan

Mitigate Risk with Cisco Enablement Services

Cloud Enablement Capabilities

Page 33: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33

IT InnovationBusiness

Value

Primed

For Expansion

On-demand

Compute

Capture more market share

IT Investment:Cisco UCSNexus and ASA

Network Compute seamless integrate

Rapid Deploy-ment

Reduced Physical

Footprint

Increased Network

Scalability

Unified Network Services

Unified Computing

Unified Fabric

“The main advantage of the Cisco Unified Computing System for DataOne was its ease of growth, because it combined networking, compute, storage access, and virtualization, all within a single entity.” Alex Fernando, CTO, DataOne

“The Cisco Data Centre Infrastructure allows us to become more agile with the capabilities we offer our customers”Mr. Cyril Rocke, CEO, DataOne

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34

Cloud IntelligentNetwork

Unified Data

Center

CloudApplications

Key Capabilities for Public, Private and Hybrid Clouds

Nexus Family

UCSFamily

CIAC, UCSM, NSM Cisco Technical & Professional Services

Collaboration, VideoVirtual Desktop, Security, IaaS

Cisco Prime

ASRFamily

CRSFamily

ISR& WAAS

Page 35: Shape Your Business For the Future: Powering ... · Shape Your Business For the Future: Powering Transformation With Cisco Building your Journey to the Cloud: Realizing the Benefits

Thank-You!!