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Shape Your Business For the Future:
Powering Transformation With CiscoBuilding your Journey to the Cloud:Realizing the Benefits
Kumar GBManaging Director, Cisco ServicesAsia Pacific, Japan and China
June 2012
6.58
Connected Devices
World Population
• Mobile
• New architectures
• New protocols (IPv6)
• Sensor networks
• Machine to machine communications
Source: Cisco IBSG, 2011
0.08
500 Million
6.3 Billion
2003
1.84
12.5 Billion
6.8 Billion
2010
3.47
25 Billion
7.2 Billion
2015
50 Billion
7.6 Billion
2020
Connected Devices Per Person
More Machineto Machine
Communications
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
• Profitable Growth• Business AgilityCloud
Mobility
Social
Open Source
Big Data
New DeliveryModels
Seamless Access
Collaboration
BYOD,VXI
Analytics,Context
Ris
k M
an
age
me
nt,
Se
curi
ty, C
om
plia
nce
• Service on demand• Anytime, Anywhere
• Personalization• Communities
Video
Rising Expectations
Users
Businesses
ChangingRoles
CIOs
Providers
Partners
CEOs
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
MOBILITY
BYOD CLOUD
SaaS | DC / V
IMMERSIVE COLLABORATION
Pervasive Video
SECURITY, Accelerating Cyber-Threats
IT PRODUCTIVITY, Service and Network Management
GREEN, Energy Efficiency
Enterprise MegatrendsTHE NETWORK
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Unified Access
Unified Fabric
Unified Compute
Next Gen WAN
Infrastructure Cross-Architecture Borderless Network Services
VXI Medianet
Unified Network Services
Collaboration Architecture
MOBILITY
BYOD
CLOUD
SaaS | DC / V
IMMERSIVE
COLLABORATION
Pervasive Video
THE NETWORK
SECURITY, Accelerating Cyber-Threats
IT PRODUCTIVITY, Service and Network Management
GREEN, Energy Efficiency
TrustSec | Secure-X
Energywise
Cisco Prime, ISE, SBA, Smart Services
App Velocity | NetFlow V9 | VSS
Cloud Technologies and Trends
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Data Center
Data Center
Data Center
IP Core
Elas
tic
Infr
astr
uct
ure
Backbone
High-speedAccess
End-userDevice
Applications and IT services
Automated Operations and Security
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
5 Years ago…
….EC2 and S3 launched
VM as a Service
Disk as a Service
Today
7 Years ago…
….CRM went public
SaaSApp
Store
Today
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
MODEL 1
On-demand Pools of Infrastructure
APIs for high volume
IaaSPaaS
MODEL 2
Highly-Scaled small # of Apps.Big Data
Warehouse DCs
SaaSPaaS
MODEL 3
Scalable, Automated IT Infrastructure
Wide Spectrum of Service Levels
PrivateCloud
Customer DB
Soc AppData
$$ CRMCC
PM DB
VC UC
Rcd DocDoc
VOIP App
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Lower TCO
Business Benefits
IT Agility
Business Alignment of IT
Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 11Cisco Confidential 11© 2010 Cisco and/or its affiliates. All rights reserved.Source: State of the CIO 2011 Study, CIO Magazine
E N T E R P R I S E - C L A S S
W I L L B E U S E D B Y
O F E N T E R P R I S E S BY
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Based on IDC forecast from 2011
53%CAGR
50%CAGR
$0
$100
$200
$300
$400
$500
$600
$700
$800
$900
2011 2012 2013 2014 2015
Public Cloud Virtual Private
Gartner 2012
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
Enable Cloud Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network
Tailored Solutions for Building Clouds
Rich Ecosystem of Integrated Solutions
Research In MotionSAMSUNG
WAN
Users
Connect to Cloudwith Confidence
Innovative Cloud Applications
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Cloud Enablement
Services
Unified Data
Center
Cloud IntelligentNetwork
CloudApplications
EnablingCloud Applications/Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
CLOUD INTELLIGENT
NETWORK
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
Performance“Do I have the right performance at scale?”
Security“How do I manage risk?”
Management“How can I be operationally efficient?”
2011: More than 90% of organizations route their internet (cloud-bound)
traffic to their central site*
April 2011: Epsilon data breachresults in millions of emails
being compromised
Cloud applications need 2.5 Mbpsof download speed and less than
50 ms of latency as part of keynetwork requirements*
Is My Network Ready?
* Cisco Global Cloud index, December 2011
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Borderless Networks
(Enterprise, Public Sector, Commercial)
SP IP-NGN
(Service Provider)
CLOUDINTELLIGENT
NETWORK
Bringing Together Cloud Capabilities from Borderless Networks and SP IP-NGN
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
CLOUD-CUSTOMER CONNECT
Secure High Quality User Experience
CLOUD-CLOUD CONNECTOptimized Interaction Between Clouds
CLOUD MANAGEMENTSimplified management and Automation
OPTIMAL APPLICATION EXPERIENCE Visibility and Control, Optimization, Application Survivability
CONTEXT-AWARE SECURITY
SIMPLIFIED OPERATIONS Unified Management, Virtualized Application Services
Network Security, Content (Web and Email) Security
CLOUDINTELLIGENT
NETWORK
Based on the Borderless Network and SP IP-NGN Architectures
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
OPTIMAL APPLICATION EXPERIENCE
Enhance Cloud Performance and Reliability
AppVelocity
SIMPLIFIEDOPERATIONS
Improve Operational Efficiency and Accelerate Deployment
Cisco Prime Management
CONTEXT-AWARESECURITY
Protect Business Assets and Meet Compliance
SecureX
Based on the Borderless Network Architecture
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
PRIVATE AND PUBLIC CLOUD
WAVE
NETWORK AND DEVICE SECURITY
NETWORK MANAGEMENT
Cloud Services
Router (CSR)
NEW! CLOUD SERVICES ROUTER
WAASon SRE
WAAS Express
BRANCH OFFICE
WAVE
Virtual WAAS
MOBILE AND REMOTE USERS
WAAS Mobile AnyConnect
WAN AND CLOUD EDGE
Firewall
ScanSafe
IronPort
ASA 5585X
Connect Users to the Cloud with Confidence
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
UNIFIED DATA
CENTER
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
BUSINESS CHALLENGES
TECHNOLOGY TRENDS
Cloud Data Deluge
BudgetConstraints
Security andCompliance
24x7 BusinessBusiness Agility
Energy Efficiency
Proliferationof Devices
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
Consolidate Assets
Virtualize the Environment
Automate Service Delivery
Standardize Operations
Increased Agility, Efficiency and Simplicity
Increased Cloud Readiness
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
Intelligent Automation Infrastructure Solutions Designed for ITaaS and Cloud
UNIFIED MANAGEMENT
Automated Resource Management
• Intelligent Automation for Cloud
• Network Services Manager
• UCS Manager• DC Network Manager
UNIFIED COMPUTING
Modular Stateless Computing Elements
• UCS B-Series• UCS C-Series• Fabric Interconnects• Infrastructure stacks
(Vblock and FlexPod)
UNIFIED FABRIC
Highly Scalable,Secure Network Fabric
• Nexus Portfolio• MDS Portfolio• L4 to L7 Services
Portfolio
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
Lifecycle
Management
Policies &
GovernanceApprovals & Controls
Standardized IT Offerings
Define and Publish
Standard Options
Architecture & IT
Management
Review Offerings,
Get Quotes
Self-Service
Developers
Self-Service IT Storefront
Report
Consumption
Tracking for Pay-Per-Use
Chargeback
or Showback
25
Security
Ops
DR
Network Storage
Orchestrate Delivery
Process Coordination and
Delivery Automation
CPO
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
OpEx Savings
Driven by ease of operations by Cisco Intelligent Automation for Cloud, Network Services Manager
CapEx Savings
Driven by efficient, simplified infrastructure in the data center-UCS and Unified Management
Assumptions:
• For a large enterprise with four large campuses across Europe with a total of 12,000 employees
• Adoption increases at 30% year over year for each of the services
Source: Cisco Study
50%Total TCO Savings
Cloud Economic Benefits
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
CLOUDAPPLICATIONS and SERVICES
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
Enables Business AgilityRapid response to economic challenges and competitive threats
Create a Collaborative Environment
Enable Mobility Empower with Video
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
TelePresence WebEx
Cisco DeliveredCisco Collaboration Cloud
TelePresence Exchange System
Cisco HCS
TelePresenceCustomer
CollaborationUnified
Communications
Collaboration Applications
Partner Delivered
Jabber
Cisco WebEx Cisco Jabber
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30
Cloud Enablement
Services
Unified Data
Center
Cloud IntelligentNetwork
CloudApplicationsand Services
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31
Delivering UniqueCisco Insight
ProvenDelivery Capability
Worldwide ExpertiseWorldwide Presence
Accelerate Timeto Value
Assess Strategy
IaaSDesign Implement Optimize
Cloud Planning and Design
Services
CloudStrategyServices
Cloud Implementation
Services
Cloud Optimization
Services
Build ManagePlan
Mitigate Risk with Cisco Enablement Services
Cloud Enablement Capabilities
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32
72% of top 50 cloud providers are using Cisco cloud solutions
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33
IT InnovationBusiness
Value
Primed
For Expansion
On-demand
Compute
Capture more market share
IT Investment:Cisco UCSNexus and ASA
Network Compute seamless integrate
Rapid Deploy-ment
Reduced Physical
Footprint
Increased Network
Scalability
Unified Network Services
Unified Computing
Unified Fabric
“The main advantage of the Cisco Unified Computing System for DataOne was its ease of growth, because it combined networking, compute, storage access, and virtualization, all within a single entity.” Alex Fernando, CTO, DataOne
“The Cisco Data Centre Infrastructure allows us to become more agile with the capabilities we offer our customers”Mr. Cyril Rocke, CEO, DataOne
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34
Cloud IntelligentNetwork
Unified Data
Center
CloudApplications
Key Capabilities for Public, Private and Hybrid Clouds
Nexus Family
UCSFamily
CIAC, UCSM, NSM Cisco Technical & Professional Services
Collaboration, VideoVirtual Desktop, Security, IaaS
Cisco Prime
ASRFamily
CRSFamily
ISR& WAAS
Thank-You!!