Ethical Tourism

Introduction

• Shangri-La’s Villingili Resort and Spa is located in Addu Atoll (Seenu Atoll) approximately 478 kilometres south from capital, Malé.

• Shangri-La’s Villingili Resort and Spa was opened in July 2009 as the first luxury hotel in south equator Maldives, in Addu Atoll.

• This resort is mainly targeted upper class customers and mostly business travellers.

• Currently they are established with 132 villas.

• Their rooms allocates with private rooms to tropical tree houses.

Overview

Categories Villas Area (Sq m)

Pool Villa 15 133

Deluxe Pool Villas 16 189

Beach Villa 13 189

Water Villa 60 166

Ocean View Villas 8 218

Tree House Villas 8 231

Two-Bedroom Villas

10 224

Villa Muthee 1 570

Villa Laalu 1 957

Tree House VillaVilla Muthee

Activities

• Marine Turtle Talk

• Guided Snorkel Exploration

• Villingili Eco Tour

• Guided House Reef Snorkelling

• Addu City Tour by Car

• Meet our Coconut Climbers

• Discover Scuba Diving

• Climb Mount Villingili

• Night Fishing

CSR Mission Statement

• We envision a community of responsible and educated citizen who are

environmentally conscious, practice social responsibility in their daily lives and

inspire others to do the same.

• We commit to operating in an economically, socially and environmentally

responsible manner whilst balancing the interests of diverse stakeholders.

• We strive to be a leader in corporate citizenship and sustainable development,

caring for our employees and customers, seeking to enrich the quality of life for

the communities in which we do business, and serving as good stewards of society

and the environment.

CSR Committee Organisational Structure

President and CEO

Stakeholder Relations

Environment Health & Safety Supply ChainBrand

CommunicationOperational

Divisional Heads

Director of CSR and

Sustainability

CORPORATE SOCIAL RESPONSIBILITY

• Since the establishment of Shangri-La's Villingili Resort and Spa, the community of

Addu Atoll has gained lot of benefits in various ways.

• The opportunities and the assistance initiates the opportunity to local industry and

community.

• Local Farmer’s Corporative

Fruits and vegetables are supplied by nearby local islands to the resort. This

opportunity helps to build business relationship with resort creating a corporate

society for successful production.

In Addition traditional local products are being sold in the resort.

A farm in an uninhabited Island of Addu Atoll called Savaahili Island

• In order to contribute to the economic development of the community and to reduce import good the resort has signed an agreement with the Foundation of MeedhooDevelopment for purchasing local fruits and vegetables. This also helps in reducing carbon emitting resulting from the flying in to import goods.

Human Rights and Labour Principles

Human Rights

Shangri-La Hotels and Resorts are

committed to uphold the human rights

among the work force and with

stakeholders.

Value of respect and courtesy among

the workplace is governed by their

Code of Conduct within a framework.

Shangri-La has recently implemented

policies under UN Global Compact

Principles.

Labour Principles

Shangri-La's the code of Ethics interprets

that employees should behave towards

guest, suppliers, hotel owners, and the

community at large.

Shangri-La hotels has being certified

with 18,001 certification from OHSAS

with health and safety committee.

Irrespective of service level, age and

gender, all the employees of Shangri-La

should complete four hours of training

programme per month.

Environment

Policies

• Taking initiation promoting environmental responsibilities.

• Encouraging on environmentally friendly techniques.

• Business should give full support to preventive environmental challenges.

Environmental Actions

• The Eco-Centre in resort provides bicycle in order to explore around the island.

• Coral plantation and new coral enhancement programme.

• Solar panels on villa roofs provides 50% of the energy consumed by each villa.

• Insulated villas are fitted with micro switches.

• Around 240,000 bottles are reduced with the help of bottling plants and these bottles are reusable.

Contd…

• Eco Activities– As a part of environmental awareness the resort organises

“environmental days” on regular basis.

– This event is held among the employees, guest and the community activities such as beach, land and reef cleaning.

Contd…

Shangri-La’s Reef Care Project.

– This project is held in order to create awareness about the biodiversity conservation. Its

creates interests to marine life and threats facing them due to guest activities to diving

exploration.

Economical Growth

Despite of the economical growth within the community of Shangri-La's

Villingili Resort and Spa, it has being reported that the resort has claimed

loses of $9.6 million in 2012 statistics.

The resort is 70% shares of Shangri-La's and 30% ownership of the

government.

It has being assumed that these loses were raised due political unrest in

Maldives.

Recommendations

• Implementation of effective Human Resource rules and regulations.

Shangri-La staffs on strike over a play-station on April 2010.

Contd…

• Improve and focus more on Human Resource Planning and Development specially to front line staff to

build confidence and efficiency in their working environment.

• Giving more opportunities to a wide range of travellers such as middle class travellers in order to increase

their during off season.

• Find more cost effective plans to maximise their profit in order achieve economic wealth and maintaining

their position in business line.

• Giving more authorities to middle management in order to give more empowerment and freedom in

working place.

Planned Holiday.

• An exclusive package.– Offered to golden circle members.

– 4 executive nights

• Benefits– Complementary fourth in same accommodation

– Daily Buffet breakfast for 2 packs in Javvu restaurant

– Free stay, play and meals for children below 12 years old.

• Transport– Return domestic flight fares = USD 340++ per adult

– Child between 2 and 11 years old = USD 270++ per child

– Infant below 2 years old = USD 100++ per infant

– The resort provides complimentary speedboat transfers between Gan International Airport and the resort.

• Shangri-La International Hotel Management. (2014). Corporate Social Responsibility.online. Available: http://www.shangri-la.com/male/villingiliresort/about/corporate-social-responsibility/sanctuary/. Last accessed 23rd Sep 2014.

• Shangri-La International Hotel Management. (2014). Your Shangri-La Story. onlineAvailable: http://www.shangri-la.com/male/villingiliresort/about/. Last accessed 20th Sep 2014.

• Ahmed Adhuson. (2012). Addu Savaahili dhanduveri kamah fakaavanee. onlineAvailable: http://www.haveeru.com.mv/dhivehi/business/115409. Last accessed 22nd Sep 2012.

• Maldives.net.mv.. (2013). Shangril-La Villingili invites eco-conscious travellers. online Available: http://www.hoteltravelpr.com/2013/04/05/shangri-las-villingili-invites-eco-conscious-travellers/. Last accessed 25th Sep 2014.

Reference

Contd…

• UK Essays. November 2013. The Asian Hotel Chain Shangri La Hotel Tourism Essay. [online]. Available from: http://www.ukessays.com/essays/tourism/the-asian-hotel-chain-shangri-la-hotel-tourism-essay.php?cref=1 [Accessed 28 September 2014].

• Shangri-La International Hotel Management. (2014). Hotel Offers. Available: http://www.shangri-la.com/male/villingiliresort/offers/section/gc-exclusive/. Last accessed 23rd Sep 2014.

Sources of Information:

Online: Reports

Journals

Website