shambala ig report 2012

Industry Green Outdoor Event Report – Shambala Festival 2012 CONFIDENTIAL 1

Industry Green Category: Festival/ Outdoor Event Applicant: Kambe Events Ltd - Shambala Festival Julie’s Bicycle assessors: Alison Armstrong, Christina Tsiarta Date: 11th April 2013

Industry Green Outdoor Event Report

Shambala Festival 2012

Executive Summary .................................................................................... 2!1. Results ...................................................................................................... 4!

1.1 Commitment ................................................................................................................................................................ 4!1.2 Understanding .............................................................................................................................................................. 7!1.3 Improvement .............................................................................................................................................................. 12!

1.3.1 Data analysis – year on year comparisons!""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""!#$!1.3.2 Benchmark analysis - comparison with Julie’s Bicycle benchmarks!""""""""""""""""""""""""""""""""""""""""""""""""""""""""""!#%!1.3.3 Improvement strategy/action plan!"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""!#&!

1.4 Communication ......................................................................................................................................................... 16!2. Recommendations ................................................................................ 17!

2.1 Commitment .............................................................................................................................................................. 17!2.2 Understanding ............................................................................................................................................................ 17!2.3 Improvement .............................................................................................................................................................. 18!2.4 Communication ......................................................................................................................................................... 18!

3. Promoting your IG certification ........................................................ 20!4. Future IG certification ......................................................................... 21!5. Background on Industry Green .......................................................... 22!

5.1 Legislation and science ............................................................................................................................................. 22!5.2 Industry Green certification ................................................................................................................................... 22!

References .................................................................................................. 23!Appendix 1: Improvement Tips and Further Resources .......................... 24!Appendix 2: Criteria for Industry Green 1-3 stars for Festivals and Outdoor Events ........................................................................................... 27!


Executive Summary Shambala Festival has been rated against the IG criteria based on emissions data and evidence submitted by Chris Johnson, Festival Director, covering the 2012 festival, with the 2009 festival serving as the baseline year. In recognition of successful IG certification, Shambala Festival is awarded the IG mark (3 stars) to use in its communications for one year, or whenever its IG certification results are superseded by a 2013 certification.

Shambala Festival is one of over 70 Industry Green certified organisations, and as such part of a collaborative sector-wide response to climate change and environmental sustainability. For more information on who is Industry Green certified please visit www.juliesbicycle.com/industry-green/who-igs

Summary of IG rating

- Commitment 3 stars: Two people responsible for environmental performance, AND environmental/sustainability policy in place and under regular review. AND gaining commitment to improving environmental performance from at least one of the following: staff, supply chain organisations, incoming artists, AND the audience. OR gaining exceptional commitment to improving environmental performance from at least one of the following: staff, supply chain organisations, incoming artists. Exceptions: For organisations with fewer than 10 staff, one person with responsibility will be sufficient, as long as they can demonstrate they have a role both in senior level decisions and in operations.

- Understanding 3 stars: Measuring at least five sources of environmental/sustainability impacts – this must include energy use, water use, sewerage and waste and at least one other source of impact.

- Improvement 3 stars: environmental/sustainability improvement strategy or action plan in place. AND reduction of at least 6% in annual relative GHG emissions (covering as a minimum emissions related to energy use, water use, sewerage, and waste).

- Communication 3 stars: Communicating environmental impacts and improvements with directors and staff AND at least two of the following: supply chain organisations, incoming artists, audience. INCLUDING exceptional communication with at least one of the following: directors and staff, supply chain organisations, incoming artists, audience. AND exceptional communication of the Industry Green report with at least one of the following: directors and staff, supply chain organisations, incoming artists, audience.

- Overall Industry Green rating

Your rating explained: Shambala Festival has achieved 3 stars in Commitment, Understanding, Improvement and Communication. The Industry Green process requires consistent achievement across all four criteria, e.g. to achieve 2 stars you must achieve this in all four criteria. In order to achieve 2 or 3 stars, all criteria under 1 or 2 star(s) respectively must have already been achieved. Therefore Shambala Festival is awarded 3 stars Industry Green overall for 2012.

This is the third Industry Green report for Shambala Festival, and represents an improvement since the 2011 report, where 2 stars Industry Green were awarded overall.


The sources of GHG emission included in this report are from energy use, water use, sewerage, waste, audience travel, crew travel, and contractor travel.

The improvement rating is based on comparing relative GHG emissions from energy use, water use, sewerage, and waste (i.e. per audience day) between 2012 and 2011. Total relative emissions from energy use, water use, sewerage and waste reduced by 6% per audience day across this time scale. When comparing 2012 with the baseline year (2009) total relative emissions from energy use, water use, sewerage, and waste have reduced by 71% per audience day.

For the purposes of this report ‘per audience day’ refers to the number of days each visitor spends at the festival. Shambala Festival is a four day event, with most attendees staying for all four days. The ‘per audience day’ relative result allows for comparisons with other festivals and ensures that a festival is neither rewarded nor penalised because it has had a good or bad season with regards to ticket sales.

Graph Comparison year on year – relative emissions (per audience day) (kg CO2e) 2

Key strengths • Reduction in GHG emissions from energy use, water use, sewerage, and waste by 6% per audience

day when comparing 2012 with 2011; • Environmental Operations Plan, Procurement Policy, and Waste Management Policy all in place and

under regular review; • Exceptional engagement and communication with supply chain organisations; • Measuring audience, crew and contractor travel, which go beyond Industry Green scope.

Key areas to develop further • Improving engagement and communication with artists regarding their environmental impacts,

especially regarding travel; • Improving engagement and communication with the audience, especially to encourage uptake of the

carbon offsetting scheme for travel impacts.

1 Emissions resulting from audience, crew/production, contractor and artist travel are excluded from the emissions total as they fall

outside the Industry Green scope for comparisons. 2 Emissions resulting from audience, crew/production, contractor and artist travel are excluded from the graph as they fall outside

the Industry Green scope for comparisons.

Shambala Festival 2009 2010 2011 2012 Comparing 2011 & 2012

Total GHG emissions (tonnes CO2e) (based on energy use, water use, sewerage, and waste):1

72.9 18.8 28.5 29.2 2% increase

Total relative GHG emissions (based on energy use, water use, sewerage, and waste) (kg CO2e) i.e. per audience day

2.24 0.53 0.69 0.64 7% decrease


1. Results

1.1 Commitment

Criteria

- Commitment 3 stars: Two people responsible for environmental performance. AND environmental/sustainability policy in place and under regular review. AND gaining commitment to improving environmental performance from at least one of the following: staff, supply chain organisations, incoming artists, AND the audience. OR gaining exceptional commitment to improving environmental performance from at least one of the following: staff, supply chain organisations, incoming artists. Exceptions: For organisations with fewer than 10 staff, one person with responsibility will be sufficient, as long as they can demonstrate they have a role both in senior level decisions and in operations.

Your rating explained: Shambala Festival has one person responsible for environmental performance, Chris Johnson, the Festival Director. The festival has an Environmental Operations Manual, a Procurement Policy, and a Waste Management Policy in place and under annual review. Sustainability considerations pervade the planning and organisation of the festival, and all directors and staff are involved. Commitment is gained from suppliers through checklists they are obligated to complete. The audience are engaged through the website, other social media, and through all stages of the festival booking process. Artists are asked to offset their travel impacts. As such, Shambala Festival has achieved 3 stars Industry Green for Commitment. Chris Johnson, the Shambala Festival Director, has overall responsibility for environmental performance, and also holds the role of Sustainability Coordinator. Normally the IG certification requires a minimum of two people to be involved; however for such a small company, one is deemed sufficient. He is supported in this by an assistant, but also by the other 4 directors and a small number of support staff. Commitment to sustainability crosses the whole business, and is considered in every part of the festival planning and operation. Shambala Festival has an Environmental Operations Plan, which acts as their environmental policy. The latest version is dated January 2012, and it is updated annually in line with festival planning. It contains the following areas of operation:

• Office operations – to reduce paper use, to recycle paper, equipment, printer cartridges etc., to provide e-ticketing, and to power down equipment when not in use;

• Travel – to encourage the audience to reduce their travel impacts by promoting alternatives to cars, information on cycling, lift-share facility, and off-setting; to use local contractors to minimise their mileage;

• Power generation – aim for 100% renewable; • Sewerage – use compost toilets; • Waste management – provide and promote composting scheme for food suppliers, use

biodegradable glasses, keep wood for reuse or chip, ensure artist installation materials are reusable;

• Protect the land and water from toxicity and pollution – by stipulating the use of non-toxic, biodegradable or environmentally friendly products;


• Supply lines – to favour local, ethical/sustainable suppliers; • Raise environmental awareness – by communicating widely, taking part in debates etc.

Shambala Festival has a Procurement Policy. The latest is dated 2012 and it is updated annually for each festival. The Procurement Policy includes the intention to:

• Use local firms where possible for all contracts and suppliers; • Require suppliers to fill out checklist and provide travel data; • Prioritise suppliers who prove they are responsible; • Encourage and prioritise organic traders; • Have in place a fair-trade tea and coffee policy; • Stipulate an ethical meat policy; • Vet contractors vetted, especially to question their supply lines; • Ensure only FSC wood products are used in construction; • Use UK sourced bottled water only; • Use small and/or ethical firms where possible; • Implement a reduce, reuse, recycle policy.

Shambala Festival has a Waste Management Policy for 3 years of operation, which sets out the following aims (with 2012 as the baseline year):

• To incrementally increase recycling rates from 36% (in 2011) to 75% in 2014; • To reduce costs associated with waste by 25%; • To analyse waste streams and eliminate landfill as much as possible; • To eradicate NOx; • To reduce vehicle movements on and off-site; • To improve the recycling exchange initiative by having three waste exchange points on site,

more staff to facilitate, and a re-sorting conveyor on site. Shambala Festival has done extensive work to engage with suppliers and contractors to encourage them to consider their environmental performance. Every contractor is vetted, and every food supplier has to complete a sustainability checklist, which includes criteria that are essential for the supplier to meet. These include:

• Produce should be UK in origin and seasonal; • Meat should originate from sources that uphold animal welfare standards; • Fish should be from MSC certified sources; • Tea, coffee, sugar, hot chocolate and bananas should be from fair-trade suppliers; • Waste volumes must be decreased through the reduction of non-biodegradable packaging; • Cleaning products should be non-toxic, biodegradable or environmentally friendly; • Packaging should be biodegradable where possible.

The checklist also required all food suppliers to provide info regarding their sustainability policy, their carbon footprint, location of their suppliers for food and non-food goods, steps they are taking to reduce their carbon footprint, waste, travel, and energy use of their business, and to declare their use of any toxic cleaning products. Finally, the contractor vetting included them completing a form, which asked for information on their travel, environmental policy, carbon footprint, electricity sourcing, ethical procurement policy, and recycling. Following the 2012 festival, the festival organisers produced a Green Traders Assessment. In this, food suppliers were assessed on their procurement, efficiency, waste reduction, transport and power supply. From this, the top three suppliers were selected for gold, silver and bronze awards.


Furthermore Shambala worked with FareShare South West, a national charity working with the food industry to collect surplus food waste and disseminate it to vulnerable citizens. They organised a fine dining restaurant at the festival, with food that had been reclaimed from the food industry as ‘waste’, which was a big success. Punters were also encouraged to bring in food they wouldn’t have been able to consume or that wouldn’t have lasted throughout the entire festival as part of the 'surplus supper club' food recycling scheme. The audience were engaged through the website and other social media, especially in regards to their travel to the festival. They were given the option to off-set their carbon emissions from car travel, which 32% of festival goers choose to do covering 21% of the miles travelled. Evidence was provided that showed that offsetting funds were received by Tree Aid and the ethical and sustainable Triodos Bank. The audience were also engaged onsite through workshops and activities designed to provoke interest and debate in sustainability. Incoming artists were engaged though the suggestion on the booking forms to offset their travel impacts.

To maintain 3 stars for Commitment, Shambala Festival will need to maintain its exceptional commitment to reducing its environmental impacts from staff and supply chain. It should also consider

how to increase commitment from its audience to improving their environmental performance, or gaining exceptional commitments to improving environmental performance from its incoming artists.


1.2 Understanding

Criteria

- Understanding 3 stars: Measuring at least five sources of environmental/sustainability impacts – this must include energy use, water use, sewerage and waste and at least one other source of impact.

Your rating explained: Kambe Events Ltd has provided data for the Shambala Festival for energy use, water use, sewerage, waste, and audience travel for four consecutive years. Crew and contractor travel, are also measured in 2012. Since measuring audience and crew/production travel go beyond the Industry Green scope, Shambala Festival is awarded 3 stars Industry Green for Understanding. Shambala Festival has measured its use of energy, its production of sewerage and waste. Water figures have been estimated using the Julie’s Bicycle benchmark, as the figures provided by the contractor were unreliable for both 2011 and 2012. Some invoices and spreadsheets have been supplied to verify the data. Audience travel data are provided, as are travel by crew and contractors. Shambala Festival is also recording catering impacts in terms of travel and waste reduction, as well as noting where local, organic and/or fairly traded foods are used. These are excellent data in terms of quality for most, and scope. IG data and results are summarised below. Please note that all data submitted for previous years have been re-calculated using the most recent emission conversion factors, and therefore carbon totals might differ from previous Industry Green reports.


Table 1 Data provided as basis for emissions calculations

Category Data provided

2009 2010 2011 2012

Description of event

Description of festival Number of days Camping? Number of tickets sold Number of audience days

Medium greenfield music and performance festival held in Northampton-shire 4 Yes 8,144 32,576




Energy Diesel (l) Concession diesel (l) Biodiesel (l) Concession biodiesel (l) Bottled gas (l) Onsite renewable (kWh)

16,385 5,000 0 0 2,519 50

300 0 12,083 2,000 3,678 520

1,677 2,187 10,905 2,721 3,678 200

1,519 1,731 7,464 3,513 2,962 85

Water & sewerage

Water (m3) Sewerage (m3)

4 241

4 239

420 227

250 241

Waste Landfilled Recycled Composted

Landfill (tonnes) Recycling (tonnes) Composting (tonnes)

40 13 5

42 12 6

42 18 6

54 20.65 7

Audience travel

Actual data 74% by car, average occupancy 3, average return distance 180 miles; 8% by dedicated coach, average return distance 198 miles; 8% by train, average return distance 200 miles; 0.9% by public bus, average return distance 200 miles; 0.2% by short-haul flight

79% by car, average occupancy 3, average return distance 182 miles; 10% by train, average return distance 182 miles; 8% by dedicated coach, average return distance 198 miles; 3% by public bus, average return distance 182 miles; 0,2% by short-haul flight

76% by car, average occupancy 3, average return distance 181 miles; 13% by train, average return distance 181 miles; 8% by dedicated coach, average return distance 158 miles; 0.5% by taxi, average return distance 18 miles

79% by car, average occupancy 2.97, average return distance 178 miles; 11% by train, average return distance 150 miles; 8% by dedicated coach, average return distance 166 miles; 2% by taxi, average return distance 12 miles

Crew/ production travel

Actual data N/A

N/A

232,242 miles by car; 129,178 miles by van


Artist travel Actual data N/A

N/A


N/A

Contractor travel

Actual data

N/A

N/A

3,857 miles by car; 5,368 miles by transit van; 3,714 miles by 7 tonne truck

3,857 miles by car; 8,983 miles by van; 7,900 miles by articulated lorry


Table 2 Absolute CO2e emissions– Shambala Festival

3 The CO2e emissions from water are non-zero, but are too small to be included here. 4 For the purposes of this Industry Green report waste to recycling is zero-rated in terms of carbon emissions. 5 For the purposes of this Industry Green report waste to composting is zero-rated in terms of carbon emissions. 6 To enable comparisons between the Industry Green scope, audience, production/crew, contractor and artist travel, where

applicable, have been excluded from the totals. 7 Stars are awarded in the Improvement section based on relative results. The ‘per audience day’ measure refers to the number of

days each visitor spends at the festival. Shambala Festival is a four day event. The ‘per audience day’ relative result allows for comparisons with other festivals and ensures that a festival is neither rewarded nor penalised because it has had a good or bad season with regards to ticket sales.

8 Department of Energy and Climate Change (Decc) (2009). Carbon Valuation in UK Policy Appraisal: A Revised Approach. Decc, London.

2009 2010 2011 2012 Festival Length (days) 4 4 4 4 Number of tickets sold (incl. guests)

8,144 8,932 10,504 11,315

Total audience days 32,576 35,728 41,416 45,260 Energy (tonnes CO2e) 61.1 6.4 16.0 13.2 Water (tonnes CO2e) Sewerage (tonnes CO2e)

0.03 0.2

0.0 0.2

0.1 0.2

0.1 0.2

Waste (tonnes CO2e) Landfilled Recycled4 Composted5

11.6

0 0

12.2

0 0

12.2

0 0

15.7

0 0

Audience travel (tonnes CO2e) 135.4 167.1 182.8 199.1 Crew/production travel (tonnes CO2e)

N/A N/A 198.6 204.9

Contractor travel (tonnes CO2e)

N/A N/A 11.7 21.2

Artist travel (tonnes CO2e) N/A N/A 41.7 N/A Total GHG emissions (tonnes CO2e):

208.3 185.8 463.3 454.3

Total GHG emissions (from energy, water, sewerage and waste) (tonnes CO2e):6

72.9 18.8 28.5 29.2

Total GHG emissions per audience day (from energy, water, sewerage and waste) (kg CO2e):7

2.24 0.53 0.69 0.64

Mitigation cost (£53/tonne CO2e)8

~£3,900 ~£1,000 ~£1,500 ~£1,500


Graph 1 Emission sources for Shambala Festival 2012

Graph 2 Comparison year on year – total emissions (tonnes CO2e)9

9 Emissions resulting from audience, crew/production, contractor and artist travel are excluded from the graph as they fall outside



Table 3 Relative CO2e emissions – Shambala Festival

2009

2010

2011 2012

Diesel per audience day: litres (red diesel and biodiesel, incl. concessions)

0.66 0.40 0.42 0.31

Water per audience day: litres (just water use, not including sewerage)

0.12 0.11 10.14 5.52

Total waste per audience day: kg (landfilled, recycled and composted)

1.78 1.68 1.59 1.80

Total energy, water & waste per audience day: kg CO2e

2.24 0.53 0.69 0.64

Travel per audience member: kg CO2e 16.62 18.70 17.40 17.29

Graph 3 Comparison year on year – relative emissions (per audience day) (kg CO2e)10

To maintain 3 stars for Understanding, Shambala Festival will need to continue measuring at least five sources of environmental/sustainability impacts, to include energy use, water use, sewerage and waste

and at least one other source of impact, such as audience and production travel. Shambala Festival should aim to improve the quality of the water data collected from its contractors.

10 Emissions resulting from audience, crew/production, contractor and artist travel are excluded from the graph as they fall outside



1.3 Improvement

Criteria

- Improvement 3 stars: environmental/sustainability improvement strategy or action plan in place. AND reduction of at least 6% in annual relative GHG emissions (covering as a minimum emissions related to energy use, water use, sewerage, and waste).

Your rating explained: Shambala Festival has achieved a 6% reduction in its GHG emissions per audience day (from energy use, water use, sewerage, and waste) comparing 2011 to 2012. Shambala Festival has a Green Action Plan in place which is regularly updated. As such Shambala Festival has achieved 3 stars Industry Green for Improvement. Industry Green stars for Improvement are awarded based on relative results (i.e. per audience day). The per audience day relative result allows for comparisons with other festivals and ensures that a festival is neither rewarded nor penalised because it has had a good or bad season with regards to ticket sales.

1.3.1 Data analysis – year on year comparisons

Table 4 Progression of relative CO2e emissions – Shambala Festival

2009

2010 2011 2012 % increase/ decrease 2012 to

first year (2009)

% increase/ decrease 2012 to

previous year

(2011) Total energy, water, sewerage and waste per audience day: kg CO2e

2.24 0.53 0.69 0.64 71% decrease

6% decrease

Energy use related emissions per audience day: kgCO2e

1.88 0.18 0.39 0.29 85% decrease

26% decrease

Energy use per audience day (red- and bio-diesel, incl. concessions, and bottled gas): litres

0.73 0.51 0.51 0.38 48% decrease

26% decrease

Renewable energy per audience day: kWh

0.0015 0.0146 0.0048 0.0019 22% increase

61% decrease

Travel per audience day: kg CO2e

4.16 4.68 4.41 4.32 4% increase

2% decrease

This is the third Industry Green report to be completed for Shambala Festival, and the fourth year of data to be measured. When comparing 2011 with 2012, Shambala Festival’s GHG relative emissions (i.e. per audience day) from energy, water, sewerage and waste decreased by 6%, no doubt due to the range of initiatives in place at the 2012 event. Breaking this down, litres of red diesel used (including concession diesel) decreased by 16% and


litres of biodiesel used (including concession biodiesel) decreased by 19%. Taken overall, total litres of diesel used (i.e. red- and bio-diesel, including concessions) decreased by 19%. Per audience day total litres of diesel used (i.e. red- and bio-diesel, including concessions) decreased by 26%. Bottled gas use decreased by 19%, and energy from onsite renewable sources decreased by 58%. Emissions resulting from diesel use per audience day (i.e. red- and bio-diesel, including concessions), decreased by 23%. Emissions resulting from all sources of energy use (i.e. red- and bio-diesel, including concessions, renewable energy and bottled gas) decreased by 24% per audience day over the same time period. In 2012, 77% of the diesel used was biodiesel (including concessions), and 85kWh were produced from wind and solar sources. This compares to 78% of the diesel used being biodiesel (including concessions) in 2011, and 200kWh being produced from wind and solar sources. Shambala has a clear commitment to being powered by 100% renewable energy. As part of that commitment the 2012 festival has decreased the total amount of red diesel used, as well as the litres of red diesel used by its concessions, the total litres of biodiesel used, and the total litres of bottled gas used, as compared to the 2011 event. It is worth noting that litres of biodiesel used by concessions however have gone up compared to 2011. There was a 24% increase in total waste produced, from 66 tones in 2011 to over 81 tonnes in 2012. Of the total waste produced, in 2011 27% was recycled and 9% was composted, with the rest (64%) going to landfill, whereas in 2012 a slightly lower 25% was recycled and 8% composted, with the rest (67%) going to landfill. Emissions per audience day resulting from waste to landfill increased by 18% when comparing 2011 with 2012. Shambala has a range of waste related initiatives in place such a composting scheme, using only biodegradable and recyclable products, reducing non-biodegradable packaging and using Fareshare to re-distribute food that would be otherwise wasted, all of which would reduce the amount of waste that went to landfill and increase the amount of waste that was recycled and composted. However the overall tonnage of waste produced has still increased when comparing the 2012 festival with the 2011 one, and the rates of recycling and composting in 2012 have been slightly lower than those in 2011. There is a variety of reasons why this might be according to Shambala Festival, who were piloting a range of new waste systems during the 2012 event. It could be partly due to better waste data being provided by contractors, as well as the fact that recycled wood was included in the figures this time round, left over from production, which by weight massively skewed the figures. It could also be due to the recycling exchange initiative with the public and the fact that the festival was overwhelmed by the volume of materials left over. Shambala however did achieve a 40% reduction in campsite waste left over at the end of the event and learnt a lot about how to manage the way it receives materials for recycling from the public for future events. Total volumes of water used decreased by 40% when comparing 2011 and 2012, and total volumes of sewerage produced increased by 6% over the same time period. Emissions from water use per audience day decreased between 2011 and 2012 by 46%, and the emissions from the estimated amount of sewerage per audience day decreased by 3%. Combining water and sewerage, there was a 23% reduction in emissions per audience day across the same time period. Both 2011 and 2012 water figures provided are estimates based on the Julie’s Bicycle benchmarks as the data provided by contractors was unreliable, therefore these reductions are not particularly


meaningful. However the use of composting toilets could be behind the decrease in sewage volumes. Audience travel decreased by 2% per audience day when comparing 2012 with 2011. Shambala festival has been actively promoting the use of full occupancy in cars travelling to the event, as well as cycling and use of lower carbon transport modes such as trains and coaches to get to the festival, which could be responsible for the decrease in emissions resulting from audience travel when comparing 2012 with 2011. It is also possible to compare 2012 with 2011 by including audience, crew/production and contractor travel as these were all measured in both years. Artist travel was only measured in 2011 and therefore cannot be used in a comparative analysis. If adding audience, crew/production and contractor travel into the emissions totals for energy use, water use, sewerage and waste, Shambala Festival’s emissions per audience day decreased by about 2%. When comparing Shambala Festival’s 2012 emissions to the baseline year (2009), there is a 71% reduction in emissions from energy use, water use, sewerage, and waste per audience day. And there is a 52% decrease in the total diesel used (red and bio, including concessions), and corresponding emissions per audience day. These are excellent results for which Shambala should be congratulated. It is also worth noting that audience travel emissions increased by 4% per audience member when comparing 2012 with the baseline year of 2009. However, the current rating is based on comparison of 2012 and 2011 rather than with the baseline year.

1.3.2 Benchmark analysis - comparison with Julie’s Bicycle benchmarks The Julie’s Bicycle benchmarks for the outdoor events sector have been developed for outdoor events with more than 20,000 attendees. No comparisons are possible for Shambala Festival (where total attendees were 11,315 in 2012), but the figures have been included in Table 5 below for your reference.

Table 5 Sector comparison – Large and Major Festivals (>20,000 attendees)

Julie’s Bicycle Sector

Benchmark Diesel per audience day (includes red- and bio-diesel, and concessions): litres

0.5

Water per audience day: litres (just water use, not including sewerage)

1.6

Waste per audience day : kg (total volume to landfill)

10

Total energy, water, sewerage & waste per audience day: kg CO2e

1.8


1.3.3 Improvement strategy/action plan Initiatives already in place There was a 2012 Green Action Plan in place based on the 2011 festival, and which was used to seek improvements for the 2012 festival. After the 2012 festival, progress against these actions was reviewed. There was significant progress in terms of the cycle rides, the compost toilets, the enforcement of no NOx use, the involvement of more local traders, in making the Traders Green Award more accessible, and in asking incoming artists to offset their travel impacts. There was also some progress in terms of introducing the new food policy, and in terms of increasing visibility of solar and wind power onsite. And there was mixed progress in terms of improving the recycling rates. Future plans From this review a new Green Action Plan has been written for the 2013 festival, which includes the following actions using 2012 as the baseline, where applicable:

• Reduce carbon footprint by 10%; • Achieve 3 stars Industry Green; • Increase recycling rates; • Improve recycling deposit initiative; • Increase use of re-usable water containers, and reduce the plastic bottle use; • Achieve 99% power by wind, solar and biodiesel; • Strengthen the green message with incoming artists; • Improve ethics of bar brands; • Renew focus on traders; • Refine data collection on crew travel; • Increase audience travel carbon offset.

Against each of these actions is a proposed means of achieving them. Shambala Festival also has a Waste Management Policy for 3 years of operation, which sets out the following aims (with 2012 as the baseline year):

• To incrementally increase recycling rates from 36% (in 2011) to 75% in 2014; • To reduce costs associated with waste by 25%; • To analyse waste streams and eliminate landfill as much as possible; • To eradicate NOx; • To reduce vehicle movements on and off-site; • To improve the recycling exchange initiative by having three waste exchange points on site,

more staff to facilitate, and a re-sorting conveyor on site. Finally both the festival’s Environmental Operations Plan and Procurement Policy are updated after each event in preparation for next year’s festival.

To maintain 3 stars for Improvement, Shambala Festival will need to continue having an updated environmental/sustainability action plan in place AND will need to continue reducing annual relative

GHG emissions per audience day by at least 6%, to include emissions related to energy use, water use, sewerage, and waste, or stabilise its relative emissions per audience day.


1.4 Communication

Criteria

- Communication 3 stars: Communicating environmental impacts and improvements with directors and staff AND at least two of the following: supply chain organisations, incoming artists, audience. INCLUDING exceptional communication with at least one of the following: directors and staff, supply chain organisations, incoming artists, audience. AND exceptional communication of the Industry Green report with at least one of the following: directors and staff, supply chain organisations, incoming artists, audience.

Your rating explained: Shambala Festival has been communicating its environmental impacts, improvements and initiatives with its directors and staff and exceptionally communicating them with its supply chain and audience. The 2011 Industry Green report has also been exceptionally communicated with its staff and directors and with the audience. As such Shambala Festival has achieved 3 stars for Communication. Sustainability is at the core of the Shambala Festival planning and implementation, and as such, communication among the directors and support staff about environmental performance is ongoing and continuous. Communication with the audience of environmental impacts, improvements and initiatives occurs at all stages of the booking, attendance and post-festival phases. The website contains information about the sustainability intentions of the festival organisation, travel, recycling, sustainability and guiding principles. Other social media are also used, but no screen shots have been provided for verification. Communication with suppliers and contractors is also extensive, and begins prior to their formal engagement. They are asked to communicate about their sustainability policies and practices, and food suppliers are also asked to comply with an extensive list of requirements that is communicated to them. There is also communication of the Industry Green report. For the audience this is done via the website, where the 2012 festival programme is listed and which includes notification of the 2 stars Industry Green rating from 2011. The Industry Green report and process are also routinely mentioned in press releases, blogs and news items. The IG mark logo is on the home page of the website, with a link to a dedicated page (although it is misleading to state that 3 stars were achieved in 2011, which was not the case as 2 stars were achieved). Staff and audience were emailed with news about the 2 stars Industry Green achievement from the 2011 festival.

To maintain 3 stars for Communication, Shambala Festival will need to continue exceptionally communicating its environmental impacts and improvements and its most recent Industry Green

report with its staff, directors, supply chain organisations, artists, and audience.


2. Recommendations

2.1 Commitment Shambala Festival is committed to improving environmental performance, and this pervades the planning and operating of the festival. It has one person responsible for environmental performance who has both an operational and senior management role, and has an up to date Environmental Operations Manual, a Procurement Policy, and a Waste Management Policy. Commitment is gained from suppliers through checklists they are obligated to complete. The audience are engaged through the website, other social media, and through all stages of the festival booking process. Artists are asked to offset their travel impacts. As such, Shambala Festival has achieved 3 stars Industry Green for commitment. To maintain 3 stars for Commitment, Shambala Festival will need to maintain its exceptional commitment to reducing its environmental impacts from staff and supply chain. It should also consider how to increase commitment from its audience to improving their environmental performance, or gaining exceptional commitments to improving environmental performance from its incoming artists. Shambala Festival is aware of the need to further engage with incoming artists regarding the green message, and intend doing this by overtly displaying ethical and local branding on stages, and by increasing signage in the green rooms. Shambala Festival is also aware of the need to engage the audience further in carbon offsetting the impacts of their travel to the festival. Julie’s Bicycle would further recommend:

• Engaging with merchandising suppliers to manage their environmental impact; • Engaging staff with regards to reducing the environmental impact of their commuting; • Furthering engagement with the audience to reduce travel impacts, and to comply with

waste separation and recycling instructions.

2.2 Understanding Kambe Events Ltd has provided data for the Shambala Festival for energy use, water use, sewerage, waste, and audience travel for four consecutive years. Crew/production and contractor travel, are also measured in 2012. Since measuring audience and crew/production travel go beyond the Industry Green criteria, Shambala Festival has achieved 3 stars Industry Green for Understanding. To maintain 3 stars for Understanding, Shambala Festival will need to continue measuring at least five sources of environmental/sustainability impacts, to include energy use, water use, sewerage and waste and at least one other source of impact, such as audience and production travel. Shambala Festival should also improve the quality of water data from its contractors. Shambala Festival is already aware of the need to improve the quality of crew travel data. Julie’s Bicycle would further recommend:

• Measuring artist travel; • Monitoring and measuring catering impacts (e.g. distance travelled to get to the event site,

mode of transport, organic/sustainable, disposal); • Monitoring staff commuting and any business travel not accounted for;


• Understanding the environmental impacts of merchandising (e.g. distance travelled to get to the event site, mode of transport, materials used, disposal options).

2.3 Improvement Shambala Festival has achieved a 6% reduction in its GHG emissions per audience day (from energy use, water use, sewerage, and waste) comparing 2011 to 2012. Shambala Festival has a Green Action Plan in place, which is regularly updated. As such Shambala Festival is awarded 3 stars Industry Green for Improvement. To maintain 3 stars for Improvement, Shambala Festival will need to continue having an updated environmental/sustainability action plan in place. And it will need to continue reducing annual relative GHG emissions per audience day by at least 6%, to include emissions related to energy use, water use, sewerage, and waste, or stabilise its relative emissions. The Green Action Plan sets out the aims for further improvement in environmental performance for the 2013 festival, which includes actions around reduction of the carbon footprint, increasing recycling rates and use of re-usable water containers, sourcing 99% of power from wind, solar and biodiesel, renewing the focus on traders especially those supplying bar goods, and increasing audience travel carbon offsetting. Julie’s Bicycle would further recommend:

• Using its website and ticketing to offer more incentives/rewards to those travelling via public transportation, bicycle, car-/lift-sharing; and/or travelling with a full car occupancy;

• Using contractual agreements with artists and contractors to incentivise them to travel in ways that reduce their GHG emissions.

Appendix 1 provides a range of tips on possible environmental improvement actions, based on Julie’s Bicycle experience in working with hundreds of arts and cultural organisations, as well as links to further resources and guidance, which can help in identifying and implementing environmental improvements.

2.4 Communication Shambala Festival has been communicating its environmental impacts, improvements and initiatives with its directors and staff and exceptionally communicating them with its supply chain and audience. The 2011 Industry Green rating has also been communicated with its staff, directors and audience. As such Shambala Festival is awarded 3 stars for Communication. To maintain 3 stars for Communication, Shambala Festival will need to continue exceptionally communicating its environmental impacts and improvements and its most recent Industry Green report with its staff, directors, supply chain organisations, artists, and audience. Shambala Festival is aware of the need to increase communication with incoming artists and the audience regarding carbon offsetting. Julie’s Bicycle would further recommend:

• Communicating the most recent Industry Green Report (or a summary of it) or the most recent IG mark to supply chain organsations, contractors and crew via the website and/or social media and/or information packs provided to them;


• Communicating more widely the Environmental Operations Manual, Procurement Policy, Waste Management Policy, and Green Action Plan, possibly via the website and through social media.


3. Promoting your IG certification Shambala Festival has been awarded the IG mark (3 stars) based on an assessment of its approach to managing and reducing its carbon and environmental impacts during 2012 and developments in its emissions between 2009 and 2012. It may use the IG mark in its communications for up to twelve months or until the current certification results are superseded by the 2013 certification. The IG mark logo files and certificate are provided alongside this report. Industry Green certification provides a powerful tool for communicating your commitment, achievements and progress to your stakeholders, such as staff, artists, audiences, suppliers, funders, donors and local community. Julie’s Bicycle recommends the following for communicating Industry Green certification, acknowledging Shambala Festival’s internal and external environmental communications to date:

• Include the IG mark on marketing and communications tools and materials, e.g. website, event programmes, pre-performance emails, print marketing materials, environmental operations manual, procurement policy, etc;

• Provide an explanation of Industry Green on the organisation or event website (on a dedicated environmental/sustainability website page if there is one) and a link to the full Industry Green report for download;

• Display the Industry Green certificate in a public place, e.g. in the building reception, throughout the festival site.

Julie’s Bicycle recommends the following text for use in communications relating to Industry Green and the IG mark:

“Shambala Festival has achieved Industry Green certification in 2012 and is awarded 3 stars in recognition of its commitment to managing its carbon and improving its environmental impacts.

Industry Green certification is developed by Julie's Bicycle for music, theatre and the wider creative industries. By achieving Industry Green certification Shambala Festival is joining the UK creative industries' response to climate change and environmental sustainability.

For more information please download the Industry Green report provided here [PROVIDE DOWNLOAD LINK]. The assessment of Shambala Festival’s carbon emissions covered data from 2009 to 2012 and includes emissions from energy use, water use, sewerage, waste, audience travel, crew travel and contractor travel. This assessment excludes the emissions deriving from artist travel (only provided for 2011), event logistics, staff commuting, catering and merchandise.

For more information please contact [ORGANISATION NAME contact].

For more information about Industry Green and Julie's Bicycle please visit www.juliesbicycle.com”

Please contact Julie’s Bicycle if you wish to discuss how to use your IG mark, Industry Green report or Industry Green certificate to promote your achievements.


4. Future IG certification The timeline for reporting for the next IG assessment and certification will be:

• September – November 2013 – for Shambala Festival to submit the data, evidence and application form for the August 2013 festival;

• November - December 2013 – for Julie’s Bicycle to deliver the 2013 Industry Green report including progress on reductions and Shambala Festival’s Industry Green status for 2013.

If data and evidence for 2013 are not submitted by November 2013 (i.e. 3 months following the end of the 2013 festival), Julie’s Bicycle will be unable to conduct a full Industry Green certification for Shambala Festival for 2013. This is in order to ensure that the Industry Green report and its recommendations are as useful and applicable as possible for the organisation and its business cycle, with regards to planning, reporting and future events. We will discuss your reporting cycle with you to agree a satisfactory timeline, as keeping to the time plan is crucial to ensure that the results provided can be useful for informing your action planning, target-setting etc.


5. Background on Industry Green

5.1 Legislation and science Climate change is the defining environmental issue for the 21st Century. It will require a radical transformation of society’s relationship to energy use and resource consumption. The best estimates of action needed to prevent catastrophic climate change require that the UK’s CO2 emissions – the principle greenhouse gas (GHG) – must be reduced by 80-90% by 2030; these emissions are mainly generated by the combustion of fossil fuels.11 The United Kingdom has committed to legally binding reduction targets through its Climate Change Act. The UK will reduce emissions by at least 34% by 2020 and 80% by 2050 from 1990 levels. Transforming to a low carbon society will involve:

• Energy conservation and efficiency; • Switching to renewable/non fossil fuel based energy sources; • Embracing innovative, low carbon technologies; • Regulatory and market instruments.

Emerging international and national legislation is clearly signalling a global policy commitment to shift energy use so that citizens from all countries understand the environmental and social costs of GHG emissions. This in itself, however, is unlikely to be radical or fast enough to deliver the scale of emissions reductions needed. Progressive companies are already acknowledging this by taking climate mitigation actions unilaterally and voluntarily.

5.2 Industry Green certification Industry Green (IG) certification has been developed by Julie's Bicycle for music, theatre and the wider creative industries to recognise commitment and achievement in managing, reducing and improving carbon and environmental impacts. The Industry Green certification programme as a whole has seen rollout across a wide range of creative organisations - currently over 70, with 70 venues, 6 records labels, 30 festivals - with hundreds more undertaking entry-level use of the online IG tools. Certification using the Industry Green Framework means using a system designed specifically for music, theatre and the wider creative industries. This system will record your actions relating to GHG emissions Commitment, Understanding, Improvement and Communication. This results in a transparent assessment, enabling comparison with other organisations. Complying with the requirements for Industry Green certification demonstrates your commitment and achievements, provides recommendations for next steps, can save money and reduce the risk of increased future costs, while protecting company reputation and helping to attract and retain staff and customers. By working with Julie’s Bicycle you also join an industry collaboration that is catalysing a sector-wide strategic response. Julie’s Bicycle is working with the creative industries to identify combined actions that will reduce GHG emissions in the quickest and most cost-effective way.

11 Climate Safety, Public Interest Research Centre, 2008.


References Bottrill, C., Lye, G., Boykoff, M., and Liverman, D. (2008). Julie's Bicycle First Step Report: UK Music Industry Greenhouse Gas Emissions for 2007. Environmental Change Institute, Oxford University. See www.juliesbicycle.com/publications Bottrill, C., Papageorgiou, S. and Jones, M (2009). Jam Packed: Part 1: Audience Travel Emissions from Festivals. Julie’s Bicycle, London. See www.juliesbicycle.com/publications Bottrill, C., Heathfield, H. (2012). Benchmarking energy use in performing arts buildings. Julie’s Bicycle, London. See http://www.cibse.org/content/cibsesymposium2012/Paper039.pdf Department of Environment, Food and Rural Affairs (DEFRA) (2009) Guidance on how to measure and report your greenhouse gas emissions Guidelines to DEFRA/DECC’s GHG conversion factors for company reporting, updated annually, prepared by AEA for the Department of Energy and Climate change and the Department of Environment, Food and Rural Affairs Intergovernmental Panel on Climate Change (IPCC) (2007). Synthesis Report. Intergovernmental Panel on Climate Change. www.ipcc.ch Public Interest Research Council (2008). Climate Safety. See climatesafety.org World Business Council for Sustainable Development (WBCSD) (2004). Greenhouse Gas Protocol: A Corporate Accounting and Reporting Standard – Revised Edition. World Business Council for Sustainable Development, Geneva and World Resources Institute, Washington.


Appendix 1: Improvement Tips and Further Resources Our top five tips for reducing the impacts of festivals and outdoor events beyond just reducing direct carbon emissions are:

1. Build green riders/clauses into contracts; 2. Support the Green Festival Alliance and the Powerful Thinking campaign

(http://www.juliesbicycle.com/about-jb/green-festival-alliance); 3. Choose environmental and ethical supplies and merchandise; 4. Use sustainably produced materials and energy efficient technologies; 5. Encourage your audience to use zero or low carbon means of transport where possible.

A range of further options and tips, developed on the basis of Julie’s Bicycle’s experience in working with hundreds of festivals and outdoor events, is provided below. For the event

• Avoid using energy where possible, e.g. holding events during daylight hours; • Reduce energy demand as much as possible, e.g. by switching off lighting and other

equipment whenever possible, using energy efficient equipment; • Use grid electricity where possible, as it has much lower emissions than diesel use; • Limit energy demand from concessions; • Reduce diesel use through rationalisation of generators; • Switch generators to waste vegetable oil biodiesel; • Research on-site power generation through low or zero carbon energy sources in

collaboration with the site owner i.e. solar water heating for kitchens, and photovoltaics for electricity.

These recommendations and the options available should be actively developed in co-operation with the festival’s energy contractors, event manager, site manager, and production manager. For more information on these recommendations read the Julie’s Bicycle Powerful Thinking campaign toolkit. You can join the campaign for updated support materials as they are produced by visiting: http://www.juliesbicycle.com/about-jb/campaigns/powerful-thinking

• Increase the use of local, vegetarian, vegan and organic catering; • Work with the site owner to increase the amount of waste sent to recycling; • Introduce composting for food waste; • Require caterers to only use reusable, recyclable or compostable supplies.

These recommendations should be actively developed in co-operation with the concession/trader manager and with reference to the upcoming Festival Food Sustainability Guidelines from Sustain at: http://www.sustainweb.org/foodlegacy/ and http://www.agreenerfestival.com/wpcontent/ uploads/GEandI_Resources/Sustain_What_is_Sustainable_Food.pdf WRAP developed a tool in conjunction with LOCOG called the ‘Resource Management Plan’ tool to be used by event organisers and suppliers. The tool aims to help event organisers explore ways in which waste can be reduced leading up to, during and after an event; including the development/capture of site waste management plans. Another project being developed is a high level Event Industry Roadmap; this roadmap aims to be the first stage of a longer process to raise awareness of the impact waste has on the delivery of events. It will highlight the overarching vision of zero waste to landfill from the events sector by 2020.


• Reuse/recycle all timber and MDF waste; • Use rechargeable battery systems onsite for all battery-powered equipment. Recycle any

batteries that cannot be used as rechargeables; • Encourage the recycling of batteries in the production office.

For more information on rechargeable batteries join the Julie’s Bicycle Better Batteries campaign at: http://www.juliesbicycle.com/about-jb/campaigns/better-batteries

• Allocate sufficient resource on-site to action waste management and separation and oversee production, catering and trader waste;

• Work with contractors to ensure they are aware of and contribute to good waste management practice on-site and introduce financial incentives or penalties if agreed practice is not followed;

• Eliminate full flushing toilets; • Install compost or chemical toilets.

For audience travel

• Continue encouraging audience to travel by public transport, foot or bicycle; • Charge a parking fee for cars and/or motorbikes; • Reward full cars (to increase the occupancy rate); • Encourage cycling by providing safe and secure bike stands and other incentives; • Continue promoting car-share schemes.

For communications

• Disseminate the environmental policy internally to staff, senior management and board and externally to the supply chain and audience;

• Communicate this Industry Green report (or an executive summary) and the IG mark awarded once finalised, internally to staff, senior management and board via meetings and the intranet, and externally to the supply chain and audience via press releases and the website.

For future reporting

• Undertake a waste audit of future events to better understand waste arisings and identify appropriate actions to reduce, reuse, recycle and/or compost waste – in co-operation with waste contractors;

• Conduct a wider survey of audience travel and use marketing data to better estimate mode of travel used, car occupancy and average return distance travelled, and identify what would encourage festival-goers to travel differently;

• Review targets against this baseline and communicate with staff, supply chain and audience. For inspiring others

• Encourage other similar events and supply chain partners to undertake Industry Green assessment and/or join the Julie’s Bicycle Green Festivals Database;

• Further communicate with the audience and supply chain.


The following guides found on our website (www.juliesbicycle.com) can help you and your supply chain go further towards reducing your impact:

• Audience travel: http://www.juliesbicycle.com/resources/practical-guides/audience-travel • Communicating with your audiences:

http://www.juliesbicycle.com/resources/practicalguides/communicating-with-audiences • Communicating with your staff:

http://www.juliesbicycle.com/resources/practicalguides/communicating-with-your-staff • Communicating with your supply chain:

http://www.juliesbicycle.com/resources/practicalguides/communicating-with-your-supply-chain

• Outdoor events: http://www.juliesbicycle.com/resources/practical-guides/outdoor-events • Production: http://www.juliesbicycle.com/resources/practical-guides/production • Sustainable Merchandise:

http://www.juliesbicycle.com/resources/practicalguides/sustainable-merchandise • Sustainable purchasing: http://www.juliesbicycle.com/resources/practical-

guides/sustainablepurchasing • Touring: http://www.juliesbicycle.com/resources/practical-guides/touring


Appendix 2: Criteria for Industry Green 1-3 stars for Festivals and Outdoor Events Last updated: 5th November 2012 The following tables cover the criteria and evidence required to reach each star level of Industry Green for festivals and outdoor events. To achieve each star level, the festival or outdoor event must provide evidence for:

(i) all data entered into the IG Tools (Table 1); (ii) its approach to and progress on commitment, understanding, improvement and communication as per the defined criteria (Table 2).

Table 1: IG Tool data requirements and evidence required

Information to be supplied Evidence examples Size and location

Length (days of performances), audience numbers, location

Ticket sale reports

Energy performance

Diesel and biodiesel (litres), bottled gas (litres), onsite renewables and mains energy supply (kWh) as relevant

Invoices and metering data

Waste performance

Weight of waste to landfill, recycling and composting (in tonnes)

Waste management invoices or explained estimates

Water efficiency

Volume of water used and sewerage produced (in m3)

Invoices

Audience travel

Average audience modal split and distance travelled If data is unavailable, defaults will be applied.

Car parking data, audience travel survey results, ticket geo-data

Innovation Anything about innovation on energy, waste, water, travel, other sustainability measures, certification, climate change adaptation, procurement and concession contracts

Whatever the applicant determines will best demonstrate their achievements


Table 2: Industry Green criteria and evidence required

COMMITMENT UNDERSTANDING IMPROVEMENT COMMUNICATION Criteria Evidence

examples Criteria Evidence



examples 1* Two people

responsible for environmental performance - one board member/ director/ senior staff and one at an operational level AND Environmental/ sustainability policy under development

Responsibilities: Meeting minutes, emails, newsletters, organisation charts, environmental team members list or terms of reference evidencing environmental responsibilities Policy: Draft or signed policy Meeting minutes, emails, newsletters evidencing policy communication and distribution (May overlap with communication evidence)

Completion of the Industry Green online festival tool with one event’s worth of data (the baseline) and supporting evidence submitted OR Data collection plan and timescale submitted

See Table 1. IG Tool data requirements and evidence required OR Data collection plan

Environmental / sustainability improvement strategy or action plan in place

Improvement strategy or action plan Meeting minutes, emails, newsletters evidencing communication and distribution of improvement strategy or action plan Meeting minutes, emails, photos, posters, contracts, instructions, reports relating to environmental actions, plans or strategy

Communicating environmental impacts and improvements with directors and staff AND Communicating the Industry Green Report with directors and staff Industry Green report communication only necessary for organisations renewing certification

Meeting minutes, emails, website pages, intranet pages, surveys, leaflets, posters, press releases, articles Documents evidencing distribution and communication of the Industry Green report Official responses and examples of feedback (May overlap with commitment evidence)


COMMITMENT UNDERSTANDING IMPROVEMENT COMMUNICATION Criteria Evidence





responsible for environmental performance - one board member/ director/ senior staff and one at an operational level AND Environmental/ sustainability policy in place AND under regular review AND Gaining commitments to improving environmental performance from at least one of the following: • staff • supply chain

organisations • incoming artists

Responsibilities: Meeting minutes, emails, newsletters, organisation charts, environmental team members list or terms of reference evidencing environmental responsibilities Policy: Signed policy and evidence of distribution Meeting minutes, emails, newsletters evidencing policy communication and distribution Engagement: Materials prepared by, for or with staff champions, supply chain organisations or incoming artists (contracts, emails, events, posters etc.) and evidence of feedback (May overlap with communication evidence)

Completion of the Industry Green online festival tool with two or more consecutive event’s worth of data and supporting evidence submitted.

See Table 1. IG Tool data requirements and evidence required

Environmental/ sustainability improvement strategy or action plan in place AND Reduction of at least 4% in annual relative GHG emissions (covering at least emissions related to energy use, but preferably also to water use, sewerage and waste) from previous year INCLUDING Reduction of at least 2.5% in annual relative energy use from previous year AND/OR Reduction of at least 4% in annual relative audience travel emissions from previous year AND Comparison to Julie’s Bicycle benchmarks as they emerge

Improvement strategy or action plan Meeting minutes, emails, newsletters evidencing communication and distribution of improvement strategy or action plan Meeting minutes, emails, photos, posters, contracts, instructions, reports relating to environmental actions, plans or strategy IG tool results

Communicating environmental impacts and improvements with directors and staff AND at least two of the following: • supply chain

organisations • incoming artists • audience AND Communicating the Industry Green Report with directors and staff AND at least two of the following: • supply chain

organisations • incoming artists • audience Industry Green report communication only necessary for organisations renewing certification

Meeting minutes, emails, website pages, intranet pages, surveys, leaflets, posters, press releases, articles Documents evidencing distribution and communication of the Industry Green report Official responses and examples of feedback (May overlap with commitment evidence)


COMMITMENT UNDERSTANDING IMPROVEMENT COMMUNICATION Criteria Evidence examples Criteria Evidence




responsible for environmental performance - one board member/ director/ senior staff and one at an operational level AND Environmental/ sustainability policy in place AND under regular review AND Gaining commitment to improving environmental performance at least one of the following: • staff • supply chain

organisations • incoming artists AND the audience OR Gaining exceptional commitments to improving environmental performance from at least one of the following: • staff • supply chain • incoming artists

Responsibilities: Meeting minutes, emails, newsletters, organisation charts, environmental team members list or terms of reference evidencing environmental responsibilities Policy: Signed policy and evidence of distribution Meeting minutes, emails, newsletters evidencing policy communication and distribution Engagement: Materials prepared by, for or with staff champions, supply chain organisations or incoming artists (contracts, emails, events, posters etc.) and evidence of feedback Materials evidencing initiatives to gain commitment from audiences and audience feedback and involvement (May overlap with communication evidence)

Measuring at least five sources of environmental/ sustainability impacts – this must include energy use, water use, sewerage and waste and at least one other source of impact

See Table 1. IG Tool data requirements and evidence required Data on energy use, water use, sewerage and waste and at least one other source of impact, for example: • audience travel • production • production

transport • touring • commuting • paper use • merchandise • catering • climate change

adaptation

Environmental / sustainability improvement strategy or action plan in place AND Reduction of at least 6% in annual relative GHG emissions (covering as a minimum emissions related to energy use, water use, sewerage and waste) AND Comparison to Julie’s Bicycle benchmarks as they emerge

Improvement strategy or action plan Meeting minutes, emails, newsletters evidencing communication and distribution of improvement strategy or action plan Meeting minutes, emails, photos, posters, contracts, instructions, reports relating to environmental actions, plans or strategy IG tool results

Communicating environmental impacts and improvements with directors and staff AND at least two of the following: • supply chain

organisations • incoming artists • audience INCLUDING Exceptional communication with at least one of the following: • directors and staff • supply chain

organisations • incoming artists • audience AND Exceptional communication of your Industry Green report with at least one of the following: • directors and staff • supply chain

organisations • incoming artists • audience Industry Green report communication only necessary for organisations renewing certification

Meeting minutes, emails, website pages, intranet pages, surveys, leaflets, posters, press releases, articles, social media campaigns, films, interactive events Documents evidencing distribution and communication of the Industry Green report Official responses and examples of feedback (May overlap with commitment evidence)


COMMITMENT UNDERSTANDING IMPROVEMENT COMMUNICATION Criteria Evidence examples Criteria Evidence



examples Exceptions

For event organisers with fewer than 10 staff, one person with responsibility will be sufficient, as long as they can demonstrate they have a role both in senior level decisions and in operations.

Incomplete data (for example water or waste missing) can be submitted to gain 1* or 2*, as long as energy data is complete.

Emissions based on default or estimated data, or unverified, poor quality data which Julie’s Bicycle assessors deem unreliable are not considered when calculating overall reductions and awarding the improvement rating. If the 2* and 3* criteria for Improvement, Industry Green have already been met, 3* can be awarded for stabilisation of relative emissions. Extenuating circumstances can be taken into account if activities and investment have not resulted in measurable improvements through no fault of the organisation. Such circumstances should be explained, e.g. using the notes on the IG tool. Purchasing green tariff electricity or carbon offsets will not constitute a measurable improvement in emissions, unless there are changes to the regulation of these markets.

None

shambala ig report 2012

Documents

industry green certification

industry green category

outdoor events

improvement tips

future ig certification

julies bicycle benchmarks

data analysis year

kambe events