shakespearean content strategy

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Shakespearean Content Strategy Devin Asaro @copydev Personalization and persuasion through content

Post on 17-Oct-2014

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Content strategy is a new discipline, but it is an ancient art. Learn the techniques of the greatest Renaissance thinkers and the most influential modern brands. Sources: 1. (Slides 3-4): Kissane, Erin. The Elements of Content Strategy. New York: A Book Apart, 2011 2. (Slides 19-22) Hitchens, Christopher. "When the King Saved God." Arguably: Essays. New York: Twelve, 2011.

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Page 1: Shakespearean Content Strategy

Shakespearean Content Strategy

Devin Asaro @copydev

Personalization and persuasion through content

Page 2: Shakespearean Content Strategy

@copydev

CONTENT STRATEGY IS AN ANCIENT ART

@copydev

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@copydev Iacquire.com @copydev

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@copydev Iacquire.com

Editorial

@copydev

Curatorial

MArketing Persuasion

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@copydev iAcquire.com Persuasion

@copydev

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@copydev iAcquire.com

Persuasion

@copydev

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DEFINING OURSELVES WITH CONTENT

@copydev

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@copydev iAcquire.com

Elizabeth I:

Content Strategist

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Image is everything

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Think Different

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Think Different

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1984

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Think...Different?

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2004

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@copydev Defined by our technology

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The church of content

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PRECISION LANGUAGE

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KING JAMES: CONTENT STRATEGIST

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Nation-Building translation

‘Tribe’ ‘People’ ‘Nation’

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@copydev

James

wasn’t the first

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AGAPE

Tyndale James

LOVE CHARITY

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AGAPE

Tyndale James

FREE $$$

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AUDIENCE TARGETING

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William Shakespeare:

Content Strategist

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Shakes had competition Why is Shakespeare Eternal?

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He understood

His audience

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too many choices make people unhappy

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People Respond to simple choices @copydev

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What’s Your Favorite Color?

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What’s Your Favorite Element?

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Experience defined by seemingly inconsequential choices

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Multiple content types

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Responsive – social login

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Multiple content types

@copydev

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Above All,

Don’t do

nothing

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iacq.co/18tJvSV

Market Research Hacks For Content Strategy

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wwww.iacquire.com

Shakespearean Content Strategy @copydev

Iacquire.com

Sources: 1. (Slides 3-4): Kissane, Erin. The Elements of Content Strategy. New York: Book Apart, 2011 2. (Slides 19-22) Hitchens, Christopher. "When the King Saved God." Arguably: Essays. New York: Twelve, 2011.