Shakespeare Birthplace Trust

2011 Impact

30,000 foot view In 2011 every 3 minutes a page was opened on one of our content

platforms

• 77,000 visitors to all content platforms

• 170 countries visited only 23 countries who have not accessed our content platforms

• 140,000 minutes reading, listening or watching content about Shakespeare in the last 14 months 102 days or 3.5 consecutive months of Shakespearean engagement

• 6,733 ipads, iphones & androids have accessed our content platforms

• 70,000 views Collection’s Online Exhibition photos on Flickr

• 180,000 pageviews our Shakespeare related content

• 123 stories of pilgrimage documented on Living Shakespeare from 29 different countries

• 15,800 minutes spent learning about Shakespeare Authorship through 60 minutes with Shakespeare

• Top 3 Klout score Shakespeare related twitter accounts

Blogging Shakespeare• Developed & Designed

new interface for Blogging Shakespeare

• International Magazine for all things Shakespeare

• 292 Articles Written by 12 different authors

153 countries have visited I

Including visits from Sudan, Yemen, Mongolia, Indonesia, New Zealand, Iran, Venezuela, Honduras, Uruguay, Nigeria, Namibia, Zambia, Uganda, Algeria

85,000 mins spent onsite 8.5 consecutive weeks reading our articles

Finding Shakespeare• FindingShakespeare 2.0

updated design & development

• Online Exhibitions conceptualized the idea & execution of quarterly online exhibitions including Shakespeare’s Women, Shakespeare’s Villains & Sculpting Shakespeare

• 148 Articles Written by 7 different authors

127 countries have visited Russia, Philippines & India are among the top 10 countries visiting Finding Shakespeare

18,000 site visits with 39,000 page views

36,000 mins spent onsite 25 consecutive days reading our articles

Living Shakespeare• Developed & Designed

digital video platform to capture and tell stories of pilgrimage to Shakespeare’s Birthplace

• Trained Blogging Team 30+ hours

• 123 Visitor Stories Recorded in 3 months from 29 different countries

44 countries have visited including Hungary, Taiwan, Trinidad & Tobago

1,268 site visits with 2,344 page views

3031 mins spent onsite 2.1 consecutive days watching our digital visitor book

Remembering Shakespeare• Developed & Designed

content platform to share informal stories about Shakespeare the man and his town

• Initiated 6 Series Nash’s House - Shakespeare Gossip - Shakespeare the Business Man - Commonly Asked Questions - Updates from the Dig - Shakespeare’s Plays

• 37 Video Posts Created by 6 authors

35 countries have visited including Bulgaria, South Africa, Japan, Macedonia & Russia

1,146 site visits with 2,400 page views

1,800 mins spent onsite 1.25 consecutive days

Mary Arden’s Farm

• Trained Blogging Team 25+ hours

• 32 Video Posts Created by 4 authors

27 countries have visited including Brazil, Armenia, Germany, Canada & Portugal

840 site visits 2,500 page views. Time on site 4mins (significantly longer than any other site)

3,000 mins spent onsite 2.08 consecutive days

HappyBirthdayShakespeare.com

• 99 bloggers representing 7 countries & 95 cities

• 111 countries visited www.happybirthdayshakespeare.com

• 235,263 total reach including facebook, twitter & blog subscribers

FB Fans

april 14: 1,309may 1: 1,379

+5.35%

FB Pageviews

april 14: 188may 1: 346

+84.04%

FB Feedback

april 14 - 22: 30april 23 - may 1: 159

+430%

Twitter Followers

april 22: 1,571may 1: 1,647

+4.84%

Klout Score

april 22: 46may 1: 56

+21.73%

Largest Blogging

Conference in the World

Largest Blogging

Conference in the World

PR Girl

PR Girl

Writer

Writer

Entrepreneur

Entrepreneur

Photographer

Photographer

World Shakespeare Congress• Created a Facebook Group

generate community amongst scholarship winners

• Designed & Developed Liveblog created & currated live video content to amplify the event to the world

60 minutes with Shakespeare• 77 countries visited

including Argentina, Macedonia, India, Tunisia, Saudi Arabia, Fiji, Egypt, Philippines, Pakistan, Mexico & Peru

• 12,000 pageviews in 3 days

• 15,698 mins 11 consecutive days learning about

Shakespeare Authorship

• Television Interviews BBC Breakfast, BBC 24, Central News

• Radio Interviews BBC Coventry & Warwickshire, BBC Scotland, BBC Wales, Radio 4, BBC London,

• Blogs & Articles The Stage, Guardian, BBC, Warwickshire Uni, ShakespeareGeek, Resource on Uni & Library Sites.

Shakespeare Guides• Filmed & Edited 25 Videos

Getting to Know Shakespeare

• Designed & Developed Guide experience and layout for Getting to Know Shakespeare

• Launching October 1 Getting to Know Shakespeare

• AQA Guide completed phase one plans

• Rich Man, Poor Man completed phase one plans

this says it all...

Yammer • 5 Yammer Staff Trainings

1/3 of SBT staff trained & 3,408 yams sent increased staff collaboration and communication while breaking down walls between departments

• Box.net Implementation online document storage

Retail @Hornby Cottage

Retail @Hornby Cottage

Finance @Across the Road

Finance @Across the Road

Development @SBT Centre

Development @SBT Centre

HR @Across the Road

HR @Across the Road

Education @SBT Centre

Education @SBT Centre

HR @Across the Road

HR @Across the Road

Marketing @Hornby Cottage

Marketing @Hornby Cottage

A quick way for Dan to analyze Icomm’s service.

A week later Dan put out a survey to the staff to determine Icomm’s shortcomings.

A quick way for Dan to analyze Icomm’s service.

A week later Dan put out a survey to the staff to determine Icomm’s shortcomings.

A real way to involve the staff

in decision making.

A real way to involve the staff

in decision making.

One week later the bike rack was moved closer to the centre.

One week later the bike rack was moved closer to the centre.

An additional way Trust Weekly can be

circulated to the staff.

An additional way Trust Weekly can be

circulated to the staff.

The encouragement from the staff on

Maddie & Victoria’s 1st blog post is

instrumental in their confidence as

bloggers.

The encouragement from the staff on

Maddie & Victoria’s 1st blog post is

instrumental in their confidence as

bloggers.

In no other scenario would Colin be asked to write a blog post.

In no other scenario would Colin be asked to write a blog post.