shades eq - redken/media/files/u1859800... · shades eq! voted the # 1 demi-permanent haircolor in...
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SHADES EQEQUALIZING CONDITIONING COLOR GLOSS
FOR RESISTANT HAIR OR MORE VIBRANT RESULTS: 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes.
FOR RESISTANT GRAY: 20 minutes with plastic cap under a pre-heated warm dryer. Remove cap and process for additional 20 minutes at room temperature.
FOR LIGHTER COLOR DEPOSIT OR POROUS HAIR: Up to 20 minutes at room temperature with a diluted formula. When less color deposit is desired, use 000 Crystal Clear Shades EQ. When lighter color deposit is desired, use 09 shade.
MIXING RATIO COLOR : DEVELOPER DEVELOPER LEVELS OF LIFT USAGE MINUTES SPECIAL
INSTRUCTIONS
Mix 1:1 Shades EQ Processing Solution None
Glaze, refresh, correct
20 (up to 40 for gray hair)
Use only with Shades EQ
Processing Solution
SHAD
ES EQ
LEVE
L SYS
TEM
MIXIN
G & PR
OCES
SING
All rights reserved. U1859800 5/14
NOTE: The level of deposit and intensity in any Shades EQ formula can be adjusted or lightened by mixing lighter shades with darker shades or by diluting the formula with 000 Crystal Clear or 09 light level shades.
BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR
DESCRIPTION & LEVEL OF DEPOSIT
1BLACK
3DARK
BROWN
4MEDIUM BROWN
5LIGHT
BROWN
6DARK
BLONDE
7MEDIUM BLONDE
9VERY LIGHT
BLONDE
8LIGHT
BLONDE
Kickers are vibrant, high-purity shades with no added brown or background. These are excellent additives to enhance other Shades EQ formulas. Clear adds up to 100% more shine and can be used alone or to dilute the intensity of any shade.
04, 05 and 06 shades are described as medium in their level of deposit.
07, 08 and 09 shades have the least amount of pigment to provide the lightest levels of deposit.
01 and 03 shades contain the greatest amount of pigment and deepest deposit.
LIG
HT
SHA
DE
SM
ED
IUM
SH
AD
ES
DA
RK
SH
AD
ES
KIC
KE
RS/
CLE
AR
RED VIOLET
TONE: Red/Violet
05RV
Sangria
03RV
Merlot
RED
TONE: Red
06R
Rocket Fire
03R
Roxy Red
Red Kicker
COPPER BROWN
TONE: Red/Orange
07CB
Spicestone
06CB
Amber Glaze
05CB
Brownstone
WARM GOLD
TONE: Yellow/Orange
08WG
Golden Apricot
06WG
Mango
04WG
Sun Tea
NEUTRAL BROWN BLONDE
TONE: Red/Violet
09NB
Irish Creme
07NB
Chestnut
06NB
Brandy
04NB
Maple
03NB
Mocha Java
BLUE
TONE: Blue
09B
Sterling
01B
Onyx
VIOLET
TONE: Violet
09V
Platinum Ice
08V
Iridescent Quartz
07V
Crushed Amethyst
03V
Orchid
Violet Kicker
GREEN NATURAL
TONE: Green/Yellow
08GN
Ivy
06GN
Moss
GOLD
TONE: Yellow
07G
Saffron
06G
St. Tropez
03G
Cinnamon
Yellow Kicker
09G
Vanilla Creme
05G
Caramel
GOLD GOLD
TONE: Yellow Yellow
08GG
Gold Dip
06GG
Midas Touch
COPPER COPPER
TONE: Orange/Orange
07CC
Urban Fever
05CC
Electric Shock
RED BROWN
TONE: Red
06RB
Cherry Cola
03RB
Mahogany
09RB
Blush
GOLD BEIGE
TONE: Gold/Mauve
07GB
Butterscotch
09GB
Butter Cream
06GB
Toffee
COPPER
TONE: Orange
08CCayenne
07C
Curry
05C
Chili
TITANIUM
TONE: Silver/Blue
09T
Chrome
06T
Iron
Crystal Clear
09AA
Papaya
06AA
Bonfire
03AA
Terra Cotta
Orange Kicker
AUBURN/ AUBURN ACCENT
TONE: Orange/Red
GOLD IRIDESCENT
TONE: Gold/Violet
09GI
06GI
Tenerife
08GI
St. Barths
Hamptons
PEARL
TONE: Blue/Violet
09P
NEWOpal Glow
07P
NEWMother of Pearl
NATURAL
TONE: Blue/Violet
09N
Cafe au Lait
08N
Mojave
06N
Moroccan Sand
05N
Walnut
03N
Espresso
07N
NEW Mirage
04N
NEW Chicory
NATURALWARM
TONE: Gold
09NW
NEW Cream Soda
07NW
NEW Milk Tea
05NW
NEW Macchiato
03NW
NEW Cocoa Bean
COPPERREDTONE:
Copper/Red
08CR
NEW Sunrise
06CR
NEW Sunset
COLOR GELS LEVEL SYSTEM CHART
10
9
8
7
6
5
4
3
2
1
LEVEL DESCRIPTION UNDERTONE
Ultra Pale Blonde
Very Light Blonde
Light Blonde
Medium Blonde
Dark Blonde
Light Brown
Medium Brown
Dark Brown
Darkest Brown
Black
Pale Yellow
Yellow
Yellow/Orange
Orange
Red/Orange
Red
Red/Violet
Violet
Blue/Violet
Blue
Violet
Violet
Blue/Violet
Blue
Blue/Green
Green
Yellow/Green
CORRECTIVE TONE
FORM
ULAT
ION GU
IDELIN
ES1.
Det
erm
ine
you
r cl
ien
t’s
nat
ura
l hai
r co
lor
leve
l usi
ng
th
e Sh
ades
EQ
Neu
tral
Bro
wn
/Blo
nd
e (N
B)
fam
ily
swat
ches
fo
un
d in
th
e sw
atch
bo
ok.
Rem
emb
er t
o c
on
sid
er p
erce
nta
ge
of
gra
y, h
air
text
ure
, co
nd
itio
n,
and
hai
r d
ensi
ty.
2. D
eter
min
e th
e ta
rget
co
lor
des
ired
by
you
r cl
ien
t.
3. S
elec
t th
e Sh
ades
EQ
sh
ade
to e
nh
ance
, bal
ance
or
coo
l to
ach
ieve
th
e ta
rget
co
lor.
FORMULATION & TIPSFEATURES & BENEFITS SERVICES
HAIRC
OLOR
APPL
ICATIO
N BES
T PRA
CTICE
S1.
Pre
-tre
at t
he
hai
r w
ith
Red
ken
Pre
Art
an
d H
air
Cle
ansi
ng C
ream
. Fo
llow
wit
h E
xtre
me
CA
T o
r R
edke
n C
hem
istr
y
as n
eed
ed. D
ry h
air.
2.
Ap
ply
co
lor
gen
ero
usl
y to
Zo
ne
1 (t
he
scal
p a
rea)
usi
ng
fine
¼"
dia
go
nal p
arti
ngs.
3.
Use
th
e o
pp
osi
te d
iag
on
al t
o c
ross
-che
ck y
our
ap
plic
atio
n to
en
sure
pro
per
ap
plic
atio
n.
4.
Use
a t
imer
to
en
sure
acc
ura
te t
imin
g. D
o n
ot
ove
r o
r u
nd
er p
roce
ss.
Log
-on
to R
edke
n E
duc
atio
n O
n D
eman
d f
or
an e
asy
step
-by-
step
vid
eo!
Th
ere’
s n
o li
mit
to
wh
at y
ou
can
do
wit
h S
had
es E
Q! V
ote
d t
he
#1
dem
i-p
erm
anen
t h
airc
olo
r in
th
e U
.S.*
, Sh
ades
EQ
pro
vid
es h
ealt
hy, s
hin
y re
sult
s w
ith
incr
edib
le c
on
dit
ion
ing
, so
yo
u c
an g
laze
, ref
resh
an
d c
orr
ect
wit
h c
on
fid
ence
.
Use
Sha
des
EQ
alo
ne,
inte
rmix
or
try
it in
tec
hn
iqu
es w
ith
oth
er R
edke
n h
airc
olo
rs. N
o o
ther
lon
g-l
asti
ng
, d
emi-
per
man
ent
hai
rco
lor
has
so
man
y se
rvic
e o
pti
on
s!
Aci
dic
pH
En
sure
s g
entl
e p
roce
ssin
g f
or
ou
tsta
nd
ing
co
nd
itio
n a
nd
sh
ine
Long
-las
ting
co
lora
nts
Cre
ate
vib
ran
t h
airc
olo
r th
at f
ades
on
to
ne
No
-lif
t, n
o-a
mm
oni
a fo
rmul
aW
on
’t li
gh
ten
hai
r’s
nat
ura
l pig
men
t; p
reve
nts
sw
ellin
g a
nd
cu
ticl
e d
amag
e
Whe
at a
min
o a
cid
s H
elp
lock
in m
ois
ture
an
d p
rote
ct c
on
dit
ion
of
hai
r
Silic
one
Imp
rove
s sh
ine
and
wet
co
mb
abili
ty
Fast
, eas
y se
rvic
e20
min
ute
pro
cess
ing
tim
e
GLA
ZE
·E
nh
ance
, en
rich
, ch
ang
e, m
atch
, to
ne
do
wn
or
inte
nsi
fy n
atu
ral o
r co
lor-
trea
ted
hai
r ·To
ne
pre
-lig
hte
ned
or
hig
hlig
hte
d h
air
·B
len
d o
r co
lor
gra
y, w
ith
ou
t lif
tin
g t
he
hai
r’s
nat
ura
l pig
men
t
RE
FR
ES
H ·R
efre
sh a
nd
ren
ew f
aded
mid
-sh
aft
and
en
ds
(Zo
nes
2 a
nd
3),
wh
ile p
roce
ssin
g p
erm
anen
t co
lor
at
the
reg
row
th ·R
esto
re c
olo
r to
hig
hlig
hts
·A
dd
co
lor
imm
edia
tely
fo
llow
ing
a R
edke
n t
extu
re s
ervi
ce, t
o r
esto
re a
ny c
olo
r lo
ss t
hat
may
hav
e o
ccu
rred
CO
RR
EC
T ·F
ill o
ver-
ligh
ten
ed h
air
bef
ore
a t
intb
ack
serv
ice
·C
orr
ect
un
even
, bra
ssy
or
ove
rly
vib
ran
t to
nes
·Lo
wlig
ht
hai
r w
hen
mo
re d
epth
is d
esir
ed
SHAD
ES EQ
GLOS
SEQ
UALIZ
ING CO
NDITI
ONING
COLO
R
*Be
hin
dth
ech
air.
com
Sty
list
Ch
oic
e A
war
d W
inn
er
20
01–
20
12