#SMX #SEO @ShahMenzHow to get a buzz & some bucks from your penalty recovery work

Link Auditing & Cleanup

for Fun & Profit

#SMX #SEO @ShahMenz

about me

hang out in link removal trenches

penaltygeek

i battlerampagingpenguins

never met a natural link I didn’t love

volunteer firefighter

#SMX #SEO @ShahMenz

manipulating the link graph is like

everything else in life…

#SMX #SEO @ShahMenz

#SMX #SEO @ShahMenz

and that’s the pointwhere you’re

expected to come in

#SMX #SEO @ShahMenz

like a surgeon

#SMX #SEO @ShahMenz

and create a miracle

#SMX #SEO @ShahMenz

#SMX #SEO @ShahMenz

if you’re going to do this

#SMX #SEO @ShahMenz

we need to talk

#SMX #SEO @ShahMenz

Before you find yourself

somewhere you really don’t

want to be…

#SMX #SEO @ShahMenz

Clients come in all shapes and sizes

#SMX #SEO @ShahMenz

in-housemanagers agenc

yclients

googlewebspamteam

yandexspamteam

bingspamteamyou

microbusinesses

#SMX #SEO @ShahMenz

whichever they are,there is only one

#SMX #SEO @ShahMenz

#SMX #SEO @ShahMenz

whatever the situation…

#SMX #SEO @ShahMenz

#SMX #SEO @ShahMenz

but before work

#SMX #SEO @ShahMenz

#SMX #SEO @ShahMenz

a principle to live by

#SMX #SEO @ShahMenz

every part of the process

#SMX #SEO @ShahMenz

alwaysprotectyourself

and your clients

#SMX #SEO @ShahMenz

don’tever be

discouraged

#SMX #SEO @ShahMenz

Let me put it in a

nutshell

#SMX #SEO @ShahMenz

therewill bethingsthat

work outgreat

#SMX #SEO @ShahMenz

and things you’ll wish you’d

thought about

way more carefully!

#SMX #SEO @ShahMenz

what does this picture tell you?

#SMX #SEO @ShahMenz

thrill!

#SMX #SEO @ShahMenz

delight!

#SMX #SEO @ShahMenz

dothe

unexpected

#SMX #SEO @ShahMenz

#SMX #SEO @ShahMenz

#SMX #SEO @ShahMenz

Insist you have full access to Google Search Console and Google Analytics

#SMX #SEO @ShahMenz

Require an assurance from the client that no active link building has occurred within last 60 days

#SMX #SEO @ShahMenz

Ensure that previous link builders have been informed and are NOT building additional links

#SMX #SEO @ShahMenz

Manage client expectations carefully

#SMX #SEO @ShahMenz

Explain that there may be situations which could result in manual action not being revoked

#SMX #SEO @ShahMenz

Expect that there will be issues to deal with in the course of the campaign

#SMX #SEO @ShahMenz

thingswill

happen

#SMX #SEO @ShahMenz

undeliverable mail

#SMX #SEO @ShahMenz

inaccurate information from the client

#SMX #SEO @ShahMenz

new link data will surface

#SMX #SEO @ShahMenz

previous vendors will hate,threaten, interfere, rip off,defraud...

#SMX #SEO @ShahMenz

#SMX #SEO @ShahMenz

webmasters will hate,threaten, report, rip off,defraud...

#SMX #SEO @ShahMenz

#SMX #SEO @ShahMenz

clients will panic, interfere, get advice, give advice, suffer personal crises, become depressed...

#SMX #SEO @ShahMenz

#SMX #SEO @ShahMenz

Under Promise! Particularly important when providing timelines to the client.

#SMX #SEO @ShahMenz

Set the pace at this stage, otherwise client expectations may become a problem.

#SMX #SEO @ShahMenz

Rush the job!

#SMX #SEO @ShahMenz

allow a minimum at least 2 weeks to go through the process of data gathering, sourcing contacts, setting up mail server, checking and preparing to start the campaign

#SMX #SEO @ShahMenz

Expect to run any campaign in less than 30 Days

#SMX #SEO @ShahMenz

If the campaign requires a significant number of manual form submissions, allow additional time

#SMX #SEO @ShahMenz

Allow shortcuts to enter into your process

#SMX #SEO @ShahMenz

Short cuts will result in reconsideration failures and additional work which will impact upon your bottom line

#SMX #SEO @ShahMenz

Allow the client to dabble in the work.

#SMX #SEO @ShahMenz

Allow the client to dabble in the work.

#SMX #SEO @ShahMenz

One person must be in control of the link removal campaign

#SMX #SEO @ShahMenz

Under deliver!

#SMX #SEO @ShahMenz

Don’t be tempted

to Discount your Time

#SMX #SEO @ShahMenz

you’llregretthat

#SMX #SEO @ShahMenzSEE YOU AT THE NEXT #SMX

THANK YOU!