sfs8 8 running google facebook ads

Module 8.8

Running Google & Facebook AdsJim Beach & Chris Hanks

© School For Startups. All Rights

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Central Questions!

“Do I need Google Ads (at first) to drive traffic?”

And

“Is it worth the money?”Many say “No” and “No”

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Simply Google “Google Ads” To Start

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A Campaign, ie. Keywords and Budget

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Define Some Terms• Campaign = top level of account organization,

distinguishes between my antiques ads and my baseball card ads

• Current Status = Is my campaign on or off• Current Budget = Allows you to set upper limit

per day• Clicks = How many people saw your ad and

clicked on it to access your website

• Impr. = How many people saw your ad – some clicked

on it, some did not• CTR = Click Thru Rate – what percent saw and

clicked• Avg. CPC = Cost for one click• Cost = Total spent to date

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New Campaigns Are By….Keyword

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Use Your Keywords

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or New Campaigns Are By…. Placement

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If You Want Other Ads… Then…You Will Need To Pick a Category

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Decide How You Will Be Charged, CPC Probably

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Done.

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• Ad Text Cannot Contain “best” or Other Definitive Words

• Global Negatives – Add Words Like “Free”• First Ad Position Is NOT Always Most Profitable• Homepage Might Not be Best Landing Page

Google Ads Tips

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• If Keywords Are Nike Air, Use Them in Landing Page Like www.example.com/nike/nike-airwalk

• Track ROI, Cost per Acquisition (CPA) Always• Don’t Get into Bidding Wars for First Place• Stick to Budget

Google Ads Tips

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Facebook

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Why Facebook Ads?

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Importance• 96% of Gen Y Has Joined a Social Network

• Social Media Bigger than Porn• 1 in 8 Couples Married Last Year Met Online

• FaceBook 4th Largest Country• Boston College Quit Giving eMail Addresses

• Over 200 Million Blogs• 78% Trust Peer Recommendations

• 14% Trust Ads• 70% of 18-34 Year Olds Watch TV on Web,

Only 33% on TiVo, 25% on Their PhoneSlide 8-8.23


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Overall StrategyTo Please Your Customers = The Customer Is Always Right

Satisfy the Every Customer Need

With Social Media….

To Reach Them = Wherever They Are

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Facebook Growing…

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Facebook• Most Facebook users are 18 to 35.• However, the fastest growing demographic is women over 55.• Super-easy Way to Build a Personal Webspace•“Groups” are Good for Discussion Forums and Inviting People to Your Events.

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Facebook• Make Your Group's Name Something

Popular and Searchable.

• Create Both a Page and a Group• 1.5 Million Pieces of Content Shared

Daily

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Facebook

• Ads Cheaper Due and Super Focused

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Old Fashioned Display Ads….

Remember: You Are Interrupting Them! Slide 8-8.29


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Step 1: Ad Text

QUESTION!

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Step 2: Target

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Step 3: Budget

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Step 4: Landing Page

MUST ANSWER QUESTION!!Slide 8-8.33


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THANKS!

Next: Lesson 9 Websites that Generate Sales

Buy or Review!

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sfs8 8 running google facebook ads

Education