SFHS Marketing Education/SFHS Marketing Education/DECA ProgramDECA Program

Home of the World’s Largest DECA ChapterHome of the World’s Largest DECA Chapter

SFHS Marketing Education SFHS Marketing Education ProgramProgram

Established in 1997 with 27 Marketing students and Established in 1997 with 27 Marketing students and 11 DECA Members11 DECA Members

Currently haveCurrently have more thanmore than 500500 Marketing students Marketing students and was once again named as the World’s Largest and was once again named as the World’s Largest DECA chapter in May 2013 with DECA chapter in May 2013 with 1,0391,039 members members

Program is Industry Certified by the American Program is Industry Certified by the American Marketing AssociationMarketing Association

Marketing classes lead to marketing Marketing classes lead to marketing opportunitiesopportunities

Classes OfferedClasses OfferedMarketing PrinciplesMarketing PrinciplesAdvanced Marketing Advanced Marketing Introduction to Fashion MarketingIntroduction to Fashion MarketingFashion Marketing Sales and PromotionFashion Marketing Sales and PromotionSports and Entertainment MarketingSports and Entertainment MarketingAdvanced Sports and Entertainment MarketingAdvanced Sports and Entertainment MarketingEntrepreneurship: Building a BusinessEntrepreneurship: Building a BusinessMarketing WBLMarketing WBL*IB Business and Marketing* *IB Business and Marketing*

Marketing, Sales, and Marketing, Sales, and ServicesServices

Career PathwaysCareer Pathways Marketing ManagementMarketing Management

Marketing Principles, Advanced Marketing, Marketing Principles, Advanced Marketing, Entrepreneurship: Building a BusinessEntrepreneurship: Building a Business

Fashion MarketingFashion Marketing

Marketing Principles, Introduction to Fashion Marketing Principles, Introduction to Fashion Marketing, Advanced Fashion MarketingMarketing, Advanced Fashion Marketing

Sports and Entertainment MarketingSports and Entertainment Marketing

Marketing Principles, Introduction to Sports Marketing Principles, Introduction to Sports and Entertainment Marketing, Advanced and Entertainment Marketing, Advanced Sports and Entertainment MarketingSports and Entertainment Marketing

Marketing Classes Prepare Marketing Classes Prepare Students for CollegeStudents for College

On average, On average, 97% 97% of our marketing students of our marketing students attend college.attend college.

The vast majority of our advanced marketing The vast majority of our advanced marketing students major in marketing in college.students major in marketing in college.

Business ProjectsBusiness ProjectsAdvertising Campaigns Advertising Campaigns

& Marketing & Marketing Research ProjectsResearch Projects

Ichiban Steak and Sushi Alpharetta

Lance’s Jewelry Cumming

The UPS Store Alpharetta

Computer Transitions Inc. Cumming

SpekWorx Vision Center Winder

Riverside Bank Buckhead

My Gym Children’s Fitness Center Duluth

Laurel Springs Golf Club Suwanee

Business ProjectsBusiness Projects

Sawnee EMC CummingAMS Pool CummingPVR Research SuwanneeI.O. Metro CummingMarco’s Pizza CummingYummy Yogurt CummingLeadership Forsyth CummingState Farm CummingNorth Metro Massage CummingCarvel AlpharettaCallaway Security Systems AlpharettaMcDonald’s Johns Creek

Completed over 30 projects in the last 3 years

SFHS DECA students assisted GMMG Ad Agency SFHS DECA students assisted GMMG Ad Agency of Washington, DC in developing a state-wide of Washington, DC in developing a state-wide

advertising campaign for the Southern advertising campaign for the Southern Governor’s Association Governor’s Association

SFHS DECA students, Jordan Chatelain SFHS DECA students, Jordan Chatelain and Bailey York, recorded two 30 and Bailey York, recorded two 30

second radio spots to promote second radio spots to promote CollegeBoard.com. The commercials CollegeBoard.com. The commercials

aired on 94.9fm.aired on 94.9fm.

Marketing students design ads for Marketing students design ads for The Avenue and are awarded The Avenue and are awarded

scholarshipsscholarships

Marketing students are mentored by Marketing students are mentored by representatives from Infinitee Advertising representatives from Infinitee Advertising

Agency in AtlantaAgency in Atlanta

Students designed a social media marketing campaign for The Avenue &

Cousins Properties

The campaign The campaign was used at all was used at all

Avenue locations Avenue locations in Georgia and in Georgia and

TennesseeTennessee

EntrepreneurshipEntrepreneurshipStudents manage DECA’s school store, Students manage DECA’s school store,

The Bird CageThe Bird Cage

Sports and Entertainment MarketingSports and Entertainment Marketing

DECA Night With the DECA Night With the Atlanta HawksAtlanta Hawks

Advertising Project for Atlanta Advertising Project for Atlanta Motor SpeedwayMotor Speedway

Sports Sports MarketinMarketin

g g students students conducteconducte

d d marketinmarketin

g g research research

and and designed designed a sports a sports

show show which which

aired on aired on ESPN in ESPN in October October

20102010

Fashion MarketingFashion Marketing

Former SFHS Fashion Former SFHS Fashion Student Designs for BarbieStudent Designs for Barbie

Produce the Prom Fashion ShowProduce the Prom Fashion Show

Marketing WBLMarketing WBLJuniors and Seniors explore career interests in Juniors and Seniors explore career interests in

the field of marketing.the field of marketing.

Student Student job titlesjob titles range from customer service range from customer service representatives, sales associates, and assistant representatives, sales associates, and assistant managers, to marketing assistants and more.managers, to marketing assistants and more.

Marketing AssistantMarketing Assistant, , K.C. Love, designed K.C. Love, designed advertisements for new products offered by River’s advertisements for new products offered by River’s Edge Pharmaceuticals in Suwanee. His employer Edge Pharmaceuticals in Suwanee. His employer awarded him a awarded him a $20,000 scholarship$20,000 scholarship..

Marketing WBLMarketing WBLMarketing student, Karlee Smith, completed her WBL Marketing student, Karlee Smith, completed her WBL

experience at Vanity Fair. She studied fashion marketing experience at Vanity Fair. She studied fashion marketing

in college and currently markets the in college and currently markets the PINKPINK line at the line at the Victoria’s Secret corporate headquarters in OhioVictoria’s Secret corporate headquarters in Ohio

ScholarshipsScholarshipsIn the past 5 years, marketing students have In the past 5 years, marketing students have

received a total of received a total of 35 scholarships (half of a million 35 scholarships (half of a million dollars) dollars) solely based upon projects that they solely based upon projects that they completed in their Marketing classes and in DECA completed in their Marketing classes and in DECA

The Avenue Forsyth business scholarshipsThe Avenue Forsyth business scholarships

E-Step Entrepreneurial Business Plan E-Step Entrepreneurial Business Plan scholarshipsscholarships

DECA ScholarshipsDECA Scholarships

Marketing Internship Scholarships-$20,000Marketing Internship Scholarships-$20,000

The Art Institute Scholarships-$80,000The Art Institute Scholarships-$80,000

SCORE Business Plan ScholarshipsSCORE Business Plan Scholarships

DECADECA““An Association of Marketing Students”An Association of Marketing Students”*SFHS DECA is the largest DECA chapter in the world*

DECA is a co-curricular organization designed for students who are interested in careers in marketing,

management, and entrepreneurship.

DECA CompetitionDECA Competition SFHS had 91 winners at the 2013 state competition

who will advance to compete at the upcoming International DECA Competition in California

2013 Competition stats80% SFHS International competitors-Top 20%

SFHS 1SFHS 1stst Place Place International DECA winners International DECA winners

Marketing Instructors/Marketing Instructors/DECA AdvisorsDECA Advisors

Debra MooreDebra Moore

– Marketing Principles, Advanced Marketing, Entrepreneurship, Marketing Marketing Principles, Advanced Marketing, Entrepreneurship, Marketing WBLWBL

Nancy RuffNancy Ruff

– Marketing Principles, Fashion Marketing, Fashion Marketing Sales and Marketing Principles, Fashion Marketing, Fashion Marketing Sales and Promotion, IB Business and ManagementPromotion, IB Business and Management

Katie PniewskiKatie Pniewski

– Marketing Principles, Sports and Entertainment Marketing, Advanced Marketing Principles, Sports and Entertainment Marketing, Advanced Sports and Entertainment MarketingSports and Entertainment Marketing

Seth HutchinsonSeth Hutchinson

-Marketing Principles, Sports and Entertainment Marketing-Marketing Principles, Sports and Entertainment Marketing