sffi july 13 naming: carter laren
DESCRIPTION
How to not f*ck-up your name.TRANSCRIPT
Naming (not positioning)
Dread Pirate Carter carterlaren.com @claren
Congratulations, you’re a moron!
inaraventures.com/blog/54
Dread Pirate…Westley?
Dread Pirate…Westley?
A good name instills:
A good name instills: Fear?
A good name instills: Trust?
A good name instills: Inspiration?
A good name instills: Joy?
A good name instills: Nothing.
A bad name: Ruins everything.
How to not fuck-up your name (in some cases, literally)
Carter Laren carterlaren.com @claren
Step 1: Brainstorm Step 2: Whittle down Step 3: Test Step 4: Deploy
GoDaddy NameCheap eNom
Step 0: Avoid whois
Step 1: Brainstorm
Step 1: Brainstorm
Find friends
Step 1: Brainstorm
Pre-storm:
25 names each
Step 1: Brainstorm
Look stupid Ban criticism
Step 1: Brainstorm
Change setting
> 200 names
Step 2: Whittle down
Step 2: Whittle down
Is it short?
Step 2: Whittle down
Is it easily communicable?
Step 2: Whittle down
Step 2: Whittle down
Avoid Portmanteau
Step 2: Whittle down
Shitdea (n): A shitty name you came up with with
tipsy and typing words randomly into
portmanteur.com
You’re not creating her
Step 2: Whittle down
Step 2: Whittle down
You’re creating him
Step 2: Whittle down
Does it Suggest the category?
Step 2: Whittle down
Step 2: Whittle down
Is it unique?
Step 2: Whittle down
Step 2: Whittle down
Is it alliterative?
Step 2: Whittle down
Step 2: Whittle down
Does it shock Spock?
Step 2: Whittle down
Step 2: Whittle down
Is it a physical object?
Step 2: Whittle down
Step 3: Test
Step 3: Test
Legal compliance
Step 3: Test
Social proof
Step 4: Deploy
Step 4: Deploy
Compromise (it will be ugly)
Congratulations! For a copy of this presentation:
Text CARTER to 66866