sf public press 3 2014 - geeks for good - sf
DESCRIPTION
Introduction to the San Francisco Public Press, presented at Geeks for Good in San Francisco, March 19, 2014. Presenter: Michael Stoll, executive directorTRANSCRIPT
startup public mediaMichael Stoll, Executive Director
@SFPublicPress • [email protected](415) 495-7377 • 44 Page St., Suite 504, S.F.
local nonprofit news organization founded in 2009ad-free news
website & quarterly print newspaper
replace superficial, sensational & entertainment-focused newswith in-depth investigative journalism focused on
public policy
subruban sprawl • health care reform • income inequality • climate change • public transit • workforce training • schools • civic participation • public safety
public records: list of 3,000 earthquake-unsafe buildingsofficials didn’t want to “alarm” the public — 23 years late
… front page story: published addresses & map in paper and online
accelerated supervisors’ legislation by monthsbureaucracy more responsive & accountable to public
potentially 58,000 lives saved
13 cover stories far, including …
• Explanation of environmental risks in Treasure Island redevelopment
• Why S.F.’s high minimum wage often goes unenforced
•How PTA fundraising is paradoxically making public schools less equal
The lost art of public records requests
reported nonfiction comix
collaboration with public media — sharing content and co-reporting
interviewed about our reporting on public broadcasting… KQED’s Forum, KALW’s Your Call,
KPFA’s Morning Mix
funding: philanthropy, individual memberships — plus newsstand sales
needs:technology
• website architecture & design (Drupal, Wordpress)• mobile responsive design & apps• social media & promotion
journalism• data analysis, data visualization & mapping• print design• photography• reporting & research
business development• CRM database design for membership program• retail sales planning• financial planning• hosting fundraising events
but … what do YOU do?
local journalism can be more innovative, accountable & consequential… through focus, collaboration &
community resources
Michael Stoll, Executive Director@SFPublicPress • [email protected](415) 495-7377 • 44 Page St., Suite 504, S.F.