SF EVENT RECAP NOVEMBER 9, 2013

OVERVIEW For the second year in a row, Little Kids Rock hosted its “Rockin The Bay” benefit at Facebook’s Menlo Park headquarters on November 9th in an effort to fund free modern music programs and instruments in Bay Area public schools.

This year, the benefit presented Metallica frontman James Hetfield with the inaugural “Livin the Dream” award in honor of Josef Desimone, the late Facebook executive chef and longtime supporter of LKR. Special guests in attendance included heavy metal guitarist Marcus Henderson, drummer Jeff Campitelli, Moonalice, and Bay Area band Coverflow.

As part of the benefit auction, James Hetfield signed a ESP Snakebite guitar, which sold for $14,000. The event raised more than $225,000 in funds.

MEDIA RESULTS A total of 14 stories placed with traditional print and online outlets.

Press release pick up by over 3,600 outlets with a total audience reach of over 117,600.

With 12 stories in celebrity and music publications, including 2 feature stories by online music website, Mstars News.

Images of the event were posted on photo websites and music publications, such as Getty Images, BAM Magazine, and QRO Magazine.

LOCAL MEDIA Secured one feature story by San Jose Mercury, which has a circulation of over 516,700 and an estimated 9,506,723 in page views per month. The article was subsequently reposted within the Bay Area News Group network, including Contra Costa Times and Times-Herald Vallejo.

Event was posted on the local Dixon patch, which has approximately 16,457 in page views per month, and was reposted on other local California patches.

Secured two feature stories by Mstars News before and after the event, as well as additional promotional coverage from ten outlets in celebrity and music media.

CELEBRITY & MUSIC MEDIA

SOCIAL MEDIA SNAPSHOT

SOCIAL MEDIA SNAPSHOT

SF EVENT RECAP