sexy penguin print logo
TRANSCRIPT
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Brief
Find a name for your agency
Make a logo out of recycled objects
Spend no more than £50
Must be waterproof
Film the process
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Insights
The best transactions are those in which both parties win
Money is a pretty good art critic
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Proposition
Pay what you want (Radiohead)
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Symbiosis
Mutually beneficial relationship between species
Clown fish + Anemone
Fungus + Tree
Oxpecker + …
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Oxpecker Agency Model
Oxpecker Clients
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Oxpecker Agency Model
Oxpecker
Clients
Giraffe
Rhino
Hippo
Ox
Zebra
Antelope
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Oxpecker Agency Model
Oxpecker
Clients
Giraffe
Rhino
Hippo
Ox
Zebra
Antelope
Briefs
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Oxpecker Agency Model
Oxpecker
Clients
Giraffe
Rhino
Hippo
Ox
Zebra
Antelope
Briefs
Grooming
Brushing
Styling
Facial
Nail Bar
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Oxpecker Agency Model
Oxpecker
Clients
Giraffe
Rhino
Hippo
Ox
Zebra
Antelope
Briefs
Grooming
Brushing
Styling
Facial
Nail Bar
Free meal & ride
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Note similarity with a stylized penguin
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Moody client
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SEXY PENGUIN
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SEXY• Young• Fresh• Energetic• Pretty young
things
PENGUIN
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SEXY
• Young• Fresh• Energetic• Young, Pretty,
things
PENGUIN
• Loyal• Work together• Playful
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Penguin Hall of Fame
Proud to be part of a noble tradition
Penguin - a device
(penguin in disguise)
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