Sex, Drugs, and Reggae Music

Being Independent through Crowdfunding From Leisure Suit Larry to Bolt Riley

By Oded SharonAdventure Mob

Who am I?

(And: Why should we listen to you?)

Oded Sharon

Super Geek

36 years old

Lots of hobbies

Got a BSC degree in Computer Science and Physics.

Also have an MBA

Laugh at joke

MBA Student

no

no

no

yes

yes

yes

yes

no

I run gamedev conferences in Israel

Fascinated with Crowdfunding

15 years of Making games

What kind of games?

Casual Games

Adventure Games.

Games for Mobile devices(iOS and Android)

Social Games

Rock Band Song “Games”

Experimental Games

on new platforms –

Kinect, OUYA, Oculus Rift

Point and click adventure game

Regular girl in magical dimension

Gun N’ BladeGun N’ Blade

Why Crowdfunding?

Why Crowdfunding?

• $$$• Go to market strategy (instead of launch PR)• Audience Engagement• Viability Evaluation• No other option (Investors / Publishers)

Publishers Are Evil

Secrets Of Crownfunding!

Secret of Crowdfunding?

• Value Proposition– (something people want, for asking price)

• Build proper campaign– (video, story, content)

• Community– (celeb helps)

• PR, PR, PR!• Luck

Went to Kickstarter in April 2012

What went right

• A game people wanted (based on popular brand)

• Al Lowe in campaign video• Good timing.

Never made the game

Choose your partners wisely!

Set in 1970’s Jamaica

A Game about a young musician

Escaping a life of crime

Forming his band

Going on a point and click adventure

Low Traffic

• Kickstarter Fatigue• Bogus Backers• Gold-rush over. Harder to get mentions.

• Other niche campaign at same time

To succeed you need to fail

What Now?

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• Indiegogo vs Kickstarter– Cash immediately. No restriction. HELPFUL!– Intro to indiegogo

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Prototyping

Ludum Dare 28

Global Game Jam

More Crowdfunding

• Avner– Premium puzzle platformer– Sold (SOLD, not downlowded) 6000 units.

Rose : Time Apart

• 1St person horror point and click adventure • Doron Kanaan / Cellar Door Interactive• Available on OUYA, Demo on Oculus Rift • Releasing on desktop + mobile soon.

More Crowdfunding

• OUYA Free the games fund!

• Crazy Deadline!

More Crowdfunding

• Relaunched Bolt Riley Aug 2014 within a week!

• 7 day BLITZ campaign (vs. 30-60 days)

• Lower sum ($30k vs $120k)

• No Physical Rewards

ThiThis time – SUCCESS!

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More Crowdfunding

• Most backers are re-backers.

• Came in first 3 days and last 2 days of the campaign.

• Lower total pledges

• Got $19k out of $32k (Reminder: First campaign was $120k)

Now: Need to finish the game….

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Ok.. any questions?

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Thank You!

Oded Sharonoded@adventuremob.com

LinkedIN: il.linkedin.com/in/soundguyTwitter @soundguy @AdventureMob @BoltRiley

http://bolt-riley.com