Seventh Annual Panther Prowl 5k

“Lovell*Palooza”

“Are You Smarter Than The Chancellor?”

Chancellor’s Design Challenge

Hope House Work Day

Inaugural Run, Inauguration & Chancellor’s Free Throw Challenge

How we promoted events• Today@ & feature spot• Used social media – Created hashtag #uwmchancellor – Promoted events on facebook– Created foursquare tips about Inauguration– Cross-promoted YouTube videos– Emailed UWM social media community–Used storify to capture tweets

Photos with Pounce Promotion• Encouraged to upload photo to facebook

Facebook Social Media Outcomes • Handed out business cards during Lovell*Palooza

Facebook Social Media Outcomes

• 35,961 Lovell*Palooza photo views on first day

• 79,135 views in a week

Facebook Social Media Outcomes

Facebook Social Media Outcomes

Facebook Social Media Outcomes

• Reached 52,228 people

• 379,454 impressions

• 141 video plays in facebook

Facebook Social Media Outcomes

• Monitored #uwmchancellor hashtag• Tracked URL with ow.ly (hootsuite)– 859 clicks on 6 Inauguration URLs– 16% of followers

• Used storify to save tweets– 5,380 views on storify stories

Twitter Social Media Outcomes