seventh annual panther prowl 5k “lovell*palooza”

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Post on 17-Jan-2016




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Seventh Annual Panther Prowl 5k


Are You Smarter Than The Chancellor?

Chancellors Design Challenge

Hope House Work Day

Inaugural Run, Inauguration & Chancellors Free Throw Challenge

How we promoted eventsToday@ & feature spotUsed social media Created hashtag #uwmchancellor Promoted events on facebookCreated foursquare tips about InaugurationCross-promoted YouTube videosEmailed UWM social media communityUsed storify to capture tweets

8Photos with Pounce PromotionEncouraged to upload photo to facebook

9Facebook Social Media Outcomes Handed out business cards during Lovell*Palooza

Facebook Social Media Outcomes 35,961 Lovell*Palooza photo views on first day

79,135 views in a week

Facebook Social Media Outcomes

Facebook Social Media Outcomes

Facebook Social Media Outcomes Reached 52,228 people

379,454 impressions

141 video plays in facebook

Facebook Social Media Outcomes Monitored #uwmchancellor hashtagTracked URL with (hootsuite)859 clicks on 6 Inauguration URLs16% of followersUsed storify to save tweets5,380 views on storify stories

Twitter Social Media Outcomes