sevenseas marketing research_activating marketing knowledge
DESCRIPTION
SevenSeas Marketing Research has a unique approach to improve effectiveness of marketing by activating the full knowledge of your organization. Trust SSMR. Contact SSMR for marketing research.TRANSCRIPT
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SevenSeas Marketing Research
SEVENSEAS MARKETING RESEARCH
2011
activating marketing knowledge
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Our Personality
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Our Group -
Integrated Research, Communications, Commerce
Marketing research
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Publishing
Advertising/ PR
Consulting
Mobile commerce
Applications
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Our Profile
� Research staff
� Qualitative Interviewers/ Facilitators
� Research facilities
� 12 researchers (50% overseas work experience )
� 5 staff qual interviewers (Japanese, English)
� 25 associated interviewer partners
� Interview/viewing suite in Tokyo (FocusVision)
� Research facility partners nationwide
� 5 in-house CATI stations
� Call center partners with 100s of stations
� Internet surveys (online, CLT)
� International research
� Group companies
� Accreditations
� Established
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� Internet surveys (online, CLT)
� Multi-lingual: English, German, French, Japanese,
Chinese speaking researchers
� Conducted projects in all major global regions
� Part of integrated research, communications,
marketing group
� Listed on Tokyo Stock Exchange, Second Section
� ESOMAR, JMRA
� 1991
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Our Interviewing Destination - “Market Focus”
Interview Room
� In the heart of Tokyo, a spacious interview room, with high-quality interior design for your
most valued customers.
� Three-room suite, including high-quality Focus Vision online streaming.
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Meeting RoomViewing Room
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Our Senior Team
Hideyuki Niwa, President
� A Japanese national with more than 25
years of international residency.
� Nearly 20 years as a business strategy
consultant to major international
companies.
� Active in luxury marketing sectors.
Chris Duston, Director
� A n American with 20 years of experience
advising major global brands on marketing
in China and Japan.
� Advanced degrees in research and brand
management.
� Leads knowledge creation process
consulting.
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Kanako Araki, Associate Director
� A Japanese with 15 years of experience as
a moderator and marketing advisor.
� She has spent a decade at Dentsu
Research, one of the largest researchers
in Japan.
� She specializes in qualitative research.
Masato Minegishi, Associate Director
� A Japanese, who has worked for 20 years
in research.
� He has managed projects at major
domestic and international research
providers.
� He specializes in quantitative techniques.
consulting.
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Our Capabilities – Research Methodologies
� Focus groups (In-person, Online)
Qualitative Techniques
� Online, Telephone, F2F interviews (CATI,
Quantitative Techniques
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� Depth interviews (F2F, Tel)
� Ethnography/ Consumer immersion
� Market trek/ Observation
� In-home visits
� Online community
CAPI, CAWI)
� Central-location tests
� Product and sensory evaluation
� Advanced statistical analysis (regression
models, conjoint analysis, etc.)
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Our Vision – Research and consulting approaches
Developing
brand, product,
creative CONCEPTS
ethnography
brand innovation
consumer insight ideation
workshops
brainstorming
Discovering
consumer NEEDS,
brand opportunities
online community
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Structuring STRATEGY
and assessing
marketing return
pricing
brand equity/positioning
ad/concept test
market entry/landscape
segmentation
U&A/ tracking
design/usability
shopper
sensory testing
Optimizing consumer fit
and impact of marketing
IMPLEMENTATION
package testusage test