seven trends in information architecture, berlin 2006
Post on 18-Oct-2014
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I held this talk at EuroIA in Berlin, Germany back in September of 2006. I'm uploading it now (December 2009) because I'm amazed at how much is still relevant.TRANSCRIPT
Eric L. Reiss | EuroIA 2006 | Berlin, Germany | 30 September 2006
Seven trends in IA
EuroIA 2006September 30, 2006
Berlin, Germany
What they areHow they will affect us
trend noun1 : a general direction taken2 : a prevailing tendency3 : a current style or preference
Phones got smaller... ...and became commodities
fad noun1 : a temporary fashion2 : a practice or interest followed fora time with exaggerated zeal3 : [syn] a craze
Computers get prettier... ...year after year
Images courtesy of Apple Computer, Inc.
Websites have become part of the business plan
Trend # 1Now we’re going to make them part of the business
State-of-the-artcommunication tool
anno 1995
1st Generation Website
HQ
N. America EMEA Cyberspace
2nd Generation Website
3rd Generation Website
Off-line On-lineCEM
Customer Experience Management
Trend #2Websites have become more focused
Google, September 1998
AltaVista, September 1998
And there’s a clear place to start
No place to start...
Clearer first choices
We’re cutting out the junk
Irrelevant junk – 3 clicks into the site!
Trend # 3Websites are now truly multimedia
Trend # 4Sitemaps are dying
Paid links
Rotating banner
Maincontent
Editorial
Featuredlink
Log-in
Primary navigationSearchSite identifier
Contextualnavigation
Local ISP
Webeditor
HReditor
Marcom
Webops
Web opsWeb opsCorpcom
Web editor
Trend # 4bSitemaps are alive and well
Trend # 5aCustomization is dead
Sample screenshot:
Two exceptions
Personal portalsPersonal pages
Trend # 5b Personalization lives
Trend # 6Site search is maturing
(but very slowly)
Trend # 7IA is not always part of the job title
From geeks to gurus
Tactical Strategic
Technical issues
Business issues1996
Tactical Strategic
Technical issues
Business issues19961999
Tactical Strategic
Technical issues
Business issues1999
Tactical Strategic
Technical issues
Business issues2004
Tactical Strategic
Technical issues
Business issues20042007 ?
Tactical Strategic
Technical issues
Business issues20042007 ?
Question...Will the “strategic IA” become redundant ?
Danke!
Eric Reiss can be reached at:
The FatDUX Group ApSStrandøre 15DK-2100 Copenhagen Ø
Office: (+45) 39 29 67 77Mobile: (+45) 20 12 88 44Twitter: [email protected]