Seven slides to introduce the plain packaging debate

Luk Joossens

Brussels, 12 January 2011

Definition

Plain packaging is the prohibition of the use of logos, colours, brand images or promotional information on the packaging of tobacco products. It allows the use of brand names and product names, which have to be displayed in a standard colour and style.

Cigarette packaging in Germany

Cigarette packaging in the UK

Cigarette packaging in Belgium

Cigarette packaging in Uruguay

Australian proposal for plain packaging

The wish of EU citizens

• 75% of all EU citizens are in favour of putting picture health warnings on all packages of tobacco products.

• 54% of EU citizens are in favour of banning colours, logos and promotional elements from tobacco packages.