seven habits of highly effective digital marketers - tops tips for 2015!
DESCRIPTION
Seven top tips on how to improve your digital marketing for 2015. First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.TRANSCRIPT
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SEVEN HABITS OF HIGHLY EFFECTIVE
DIGITAL MARKETERS
Sean Singleton Managing Director Digital Annexe
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FIRST PRESENTED AT DAU2014 EVENT LONDON, NOV 2014
THE NEXT 5 YEARS
IN DIGITAL DA UNIVERSITY 2014
h"p://digitalannexe.com/university/
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
This is me! @paulpingles
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
This is him! Stephen Covey
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
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HABIT NO. 1
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Be Strategic
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Strategic thinking is thinking about
the future
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Think long term / Act real time
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Focus on the important things
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS OFTEN IT WILL BE 20% OF YOUR ACTIONS OR 20% OF YOUR CUSTOMERS THAT WILL DELIVER 80% OF THE YOUR REVENUE OR PROFIT THE STRATEGIC CHALLENGE IS TO FIND WHAT IS THAT KEY 20% ACTIVITY
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Leaky bucket
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Most digital marketing efforts focus…
Awareness Interest Buy Advocates
Too Much Here
And Not Enough Here
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Too much effort on driving traffic and
not enough on conversion
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HABIT NO. 2
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Get the data right
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Make sure you are collecting all the
right data
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
In our experience, most companies
have incorrectly set up their analytics
software
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Incorrect Data
Equals Bad Decisions
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Making the most of the analytics toolkit
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Google Analytics is consistently improving and many companies
struggle to keep up with these feature updates
For example
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HABIT NO. 3
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
The user comes first
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Most business talk a good game about being customer centric
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
However in reality its common for different
business units to bombard consumers with too much
information
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Also many large businesses have old
systems that dictate how they communicate and
interact with their customer
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
36% of top brand sites in the UK are
not mobile optimised Source: IAB April 2014
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HABIT NO.4
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Move quicker
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
...Talking about revolution
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Digital disruption
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
“Software is eating the world. It’s changing so many aspect of our everyday lives – The cars we drive, the appliances we use at home, the way we connect with loved ones. And businesses normally wouldn’t think of as technology business are using software to change their products and industries, from running shoes to oil pipelines”
Atlassian co-founders Mike Cannon-Brookes and Scott Farquhar, and president Jay Simons
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
The Digital Native
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Act like a start up
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HABIT NO. 5
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Video: Long live the content king
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
69 By 2017, video will account for 69% of all
consumer internet traffic
%
Source: Cisco Report June 2014
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
64 Of marketers expect video to dominate their
strategies in the near future
%
Source: Nielson
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Powerful at creating emotional connections
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
57 %
Of consumers say that watching product videos makes them more confident in online
purchase decisions Source: Invodo
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HABIT NO. 6
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Joined up marketing
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Big company silos
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Big company politics
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Creating a brand vision that every-
body buys into
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Insist all your agencies play nice
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Develop integrated dashboards and teams
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HABIT NO. 7
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Create a testing & experimental culture
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Focus on continues marginal
improvement
Dave Brailsford
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Startup culture is obsessed with continual
optimisation of all stages of the marketing process
(Awareness, Interest, Acquisition and Conversion)
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SUMMARY
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Be strategic
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Get the data right
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
The user comes first
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Move quicker
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Video: Long live the content king
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Joined up marketing
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SEVEN HABITS OF HIGHLY EFFECTIVE DIGITAL MARKETERS
Create a testing & experimental culture
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IMPACT. MADE SIMPLE.
THANK YOU
Sean Singleton Managing Director Digital Annexe
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FIRST PRESENTED AT DAU2014 EVENT
THE NEXT 5 YEARS
IN DIGITAL DA UNIVERSITY 2014
h"p://digitalannexe.com/university