setting up for success: the kickoff meeting
TRANSCRIPT
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Setting Up for Success: The Kickoff Meeting
Katie GuernseySenior Product Manager - Fullscreen Media
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What is a Kickoff Meeting?● Inspirational● Strategic● Galvanizing
Note: Consulting vs. in-house
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Audience Engagement● Set the scene and rules of engagement● Establish your presence● Speak to the various roles in the audience● BRING THE FUN
http://goodkickoffmeetings.com/
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Pre-Kick Off Prep1. Assemble the kickoff
team2. Figure out strategic
purpose3. Assess the risks4. Socialize the presentation5. Invite key stakeholders
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Project Overview - Personal Paper WriterBrainNoodle, a large search engine company, is launching a new product aimed at college students called Dr. Reeves. Dr. Reeves is an application that will write term papers for any discipline, at any page length, for a monthly subscription.
A customer simply has to write a thesis statement and the application will develop a well-written paper, in a unique style and voice. BrainNoodle will leverage its search technology to drive the thesis research and argument. They will release on a natural language processing platform called Yak Yak.
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Data Points
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Market Insights
There is an estimated 40 million students enrolled in secondary and college schools
1B High School Papers
1.8B College Papers
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Competitive Landscape
Current products are limited to:
● Abridged notes● Contract-to-Hire● Classmate bribes● Fraternity and sorority
libraries
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Product Benchmarks15 teachers scored essays in a controlled test.
“How to be a Product Manager”
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Business Goals
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Product Goals & Principles
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Design Principles
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High Level Feature Set
Core Functionality Enhancements Add- Ons / Upsells
Thesis Statement Anti-Plagiarism Guarantee
Image, Graph and Chart Package
Page Length Custom Voice Language Package
Citations Writing Style Options
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Milestones & Timeline
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Timeline
By Amanda Mickela
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Project Team Leads1. Project Management2. Product Owner3. Product Design
a. UXb. Visual
4. Data Science & BI5. Engineering
a. Mobileb. Webc. API
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Next Steps
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Appendix: Another Graph
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Appendix: Sample Kickoff Agenda1. Opportunity Overview2. Data Points
a. market insightsb. competitive landscapec. product benchmarks
3. Business Goals4. Product Goals and/or Principles5. Design Principles6. High Level Feature Set7. Milestones and Timeline8. Project Team Leads9. Next Steps
10. Appendices
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Now it’s really over. Thanks!