Seth Godin- style PPT about

Com 459Jeff McNeillLyn Jang

WHO ARE YOU

-THE COMPANY YOU KEEP

STEP 1

WHAT DO YOU DO?

WE SELL

STEP 2

NYL VISION

# 1 in CUSTOMER LOYALTY

& TRUSTWORTY COMPANY

STEP 3

Waves NYL is riding

SOCIAL NETWORKS

OPPENESS

AFFORDABLE LUXURY

LONGEVITY

STEP 4

ENEMY?

1.NYL

2.THE HARTFORD

3.ING

STEP 5

WHY ?

ONLY insurer in the market to declare a dividend on its long-term care insurance products

STEP 6

ADD ?

SUBTRACT?

•MORE ONLINE SERVICES

• OUTSOURCINGNOTHING

STEP 7

WHO LOVES YOU?

NYL

CUSTOMER LOYALTY

& VALUE

GIVES

MONEY & LOYALTY

TAKE

STEP 8

THE GOOD GUYTHE BAD GUY

CUSTOMER

has the ONLYVARIOUS PRODUCTS, ITS NOT USEFUL

STEP 9

YOUR NAME

STEP 10

a respected name with life in it

STEP 11

TRUELINE OF

THE COMPANY YOU KEEP

STEP 12

EXTENSION CORD?

AGENT

MOUTH POWER

TALK

CUSTOMERS

NYL’S STRATEGY

STEP 13

KEEP A BIG FISH IN SMALL POND

Thank you