Seth Godin

Hannes Agnarsson Johnson - hannes (hjá) tmsoftware.is@officialstation#ofurhetjur

Invisible or Remarkable?

Hver er Seth Godin?● Tölvunarfræðingur● MBA frá Stanford● Stofnaði Yoyodyne sem Yahoo!

keypti 1998● "..worked as VP Direct

Marketing at Yahoo before leaving to become a full time speaker, writer and blogger."

● Skrifað 14 bækur○ Þýddar yfir á >30 tungumál

● Haldið 600+ fyrirlestra○ Talað tvisvar á TED

Mynd frá imark.is | ©Kristinn Magnússon

The Age of Connection

More connections = More value

Build a "connection" (virality) into your product.

If people choose to talk about you, you’re connecting.

Fuel and mobilize the audience - give them a platform to play with

George Bryant

Tækifæri áheit.is

inspiredbyiceland.com

mottumars.is

hlaupastyrkur.is

Vertu öðruvísi

The market wants weird

The edges are interesting

What can't people get anywhere else?If there is nothing unique about you, build it.

$++

Fjólubláa kúin

No one wants to talk about the boring stuff.

Fólk stoppar til að tékka á fjólublárri kú.

Fólk talar um fjólubláu kúna.

$40 milljón á ári

"LittleMissMatched is not in the sock business. They are in the conversation business."

"Wanna see my socks?"

Kryptonite makes Superman interesting

Tribes

Sama tungumál, búningar, ástríða fyrir því sama...

Mynda "ættbálka". Jafnvel micro-tribes.

Find people that care about you/your brand.

Skiptir þú máli?

Don’t strive to be heard when you are there, strive to be missed when you are not.

Would they miss you if you’re gone?

Be the one that would be missed.

They're buying the story they can tell their boss

B2B

Í lagi að gera mistök

"If failure is not an option, neither is success"