set your own goal posts
TRANSCRIPT
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SUNDANCE
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Define your event objectives
Randy Karr, Principal at The Spur Group, will be attending a range of events over the course of the next year to document how events connect, influence and inspire.
Events without a clear purpose are painful, difficult to manage and, honestly, a waste of time. Another hour you can never get back.
Every event should have clear objectives that align to the strategy of the company. No need to over think it. Keep your objectives simple and no more than 3-5.
So marketing people, content developers, designers, and speakers know what they’re trying to achieve and informs which external speakers, celebrities, and entertainers you might want to have at the event.
Avoid disaster
Develop the purpose for your event
Communicate event objectives to all key stakeholders and event teams
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P”“
Make your event great
Follow Randy’s Journey: Blog: http://thespurgroup.com/tsg-blog/ @RandyKarr @TheRealRandyKarr Randy Karr, Principal at The Spur Group
Reach out to The Spur Group: [email protected] T: (425) 885-0684 F: (425) 881-7508 4016 148th Ave NE, Redmond, WA 98052
No need to over think it. Keep your objectives simple. No more than 3-5 and keep them at a level where everyone can understand and align.