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DRAVIDIAN UNIVERSITY DIRECTORATE OF DISTANCE EDUCATION

Kuppam-517426 II YEAR MBA ASSIGNMENT

Paper 201: ENTREPRENEURSHIP Answer any three questions 3X10=30

1. What is Entrepreneurship? Explain role of entrepreneurship in economic development of a country.

2. Explain in brief the concept of entrepreneur? 3. Enumerate the characteristics of entrepreneur?

4. Distinguish between entrepreneur and manager?

5. Explain in brief classification of entrepreneurs?

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Paper 202: INTERNATIONAL BUSINESS Answer any three questions 3X10=30

1. Explain the theoretical explanations of International Business Environment?

2. What are the salient features of TRIMS? 3. Explain NAFTA, EFTA and ASEAN? 4. Explain the organizational characteristics of MNCs? 5. What do you mean by business ethics and International business?

Explain the features and objectives of International Business.

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Kuppam-517426 II YEAR MBA ASSIGNMENT Paper 203: E- COMMERCE

Answer any three questions 3X10=30

1. Define E-Commerce. Explain different types of E-Commerce Models.

2. Describe the security threats that a company will face when it Implements wireless network. 3. State the advantages of internet in E-Commerce.

4. Explain E-core values such as Ethical, Legal, and Taxation Issues.

5. Write about general guidelines of E-Payment.

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Paper 204: STRATEGIC MANAGEMENT Answer any three questions 3X10=30

1. Explain the mission, vision, objectives and policies of strategic management.

2. Explain the tools and techniques of Porter’s Five Force Model.

3. What is meant by strategy? Explain various types of strategies.

4. Explain strategies for competing in globalizing markets and internet economy.

5. What are the techniques of evaluating and controlling corporate strategies?

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Paper 205: CORPORATE GOVERNANCE AND BUSINESS ETHICS Answer any three questions 3X10=30

1. What is meant by Consideration? Explain the essentials of valid consideration.

2. Explain various modes of discharge of contract?

3. Define Agency. Explain the rights and duties of agents and principles.

4. Define conditions and warranties. Distinguish between these two.

5. What factors affecting business ethics.

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Paper 206: HUMAN RESOURCE DEVELOPMENT Answer any three questions 3X10=30

1. Explain the objectives and importance of human resource development.

2. Define Training and Development. Explain the methods of training.

3. What are the characteristics of organizational development?

4. Explain total quality management programs. 5. Explain various trends in the area of HRD.

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Paper HR 207: KNOWLEDGE MANAGEMENT Answer any three questions 3X10=30

1. Explain the characteristics and components of organizational knowledge.

2. What are the challenges of implementing knowledge management

programmes?

3. Explain the role of knowledge management in manufacturing and service industry.

4. Define customer relationship management. Explain its advantages and limitations.

5. Explain the implementation issues of knowledge management.

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Paper HR 208 : HUMAN RESOURCE PLANNING Answer any three questions 3X10=30

1. Define Human Resource planning. Explain its significance and objectives of it.

2. Explain the models of strategic human resource planning.

3. Define recruitment and selection. Explain various steps of recruitment process. 4. What is meant by career planning and development? Explain its

advantages and limitations of it. 5. What is HR Account? Explain its objectives.

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Paper HR 209: INTERNATIONAL HUMAN RESORUCE MANAGEMENT Answer any three questions 3X10=30

1. What is meant by International HRM? Explain the challenges of International Human Resource Management?

2. Explain the International Recruitment and Selection Process.

3. Define Performance Management. Explain the methods of performance appraisal in IHRM.

4. What are the objectives and components of International Compensation?

5. Explain the Industrial Relation Scenario in Global Organizations.

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Paper HR 210: STRATEGIC HUMAN RESORUCE MANAGEMENT Answer any three questions 3X10=30

1. Explain the role and significance of strategic Human Resource Management?

2. Define managing Change and Organizational Development.

Explain its objectives. 3. What are the objectives and functions of International

compensation?

4. Explain the training and maintaining Employees.

5. What is meant by Strategic Alliance? Explain its advantages and Limitations.

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Paper HR 211: INDUSTRIAL RELATIONS AND LABOUR LAWS Answer any three questions 3X10=30

1. What is meant by Industrial Relations? Explain its objectives and Functions. 2. Elaborate the absenteeism and labour turnover.

3. Explain the process of Industrial relations Machinery.

4. Define labour welfare, Explain its merits and demerits.

5. What is Wage and Salary? Explain different types of wages.

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Paper MM: 206 CONSUMER BEHAVIOUR AND MARKETING RESEARCH


1. What is the concept and need for consumer behaviour?

2. Define perception and learning. Explain various theories of Perception and learning. 3. Explain various models of consumer decision making process.

4. Explain the research design on marketing information system.

5. Explain the problems situation models of marketing research process.

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Paper MM 207: ADVERTISING AND SALES PROMOTION Answer any three questions 3X10=30

1. Explain the industrial advertising in India.

2. What factors influencing the advertising budget allocation?

3. Explain the legal frame work of advertising?

4. Elaborate the industrial sales promotion in India?

5. What is sales promotion? Explain role, objective and functions of sales promotion.

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Paper MM 208: PRODUCT AND BRAND MANAGEMENT Answer any three questions 3X10=30

1. Explain the managing the development process of product.

2. Define CRM. Explain its role and significance in the present scenario. 3. What is brand portfolio? Explain its objectives.

4. What is brand positioning? Explain its advantages and limitations. 5. Elaborate the branding in different sectors.

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Paper MM 209:RURAL MARKETING Answer any three questions 3X10=30

1. Explain the role of rural consumer in India.

2. Explain the consumer buying behaviour models.

3. What is segmentation? What are the approaches of rural segmentation?

4. Evolution of rural distribution system in India.

5. Explain an overview of communication process.

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Paper MM 210: SERVICS MARKETING Answer any three questions 3X10=30

1. What is meant by service marketing? Explain its role and significance in the present scenario.

2. Explain the customer expectations and perceptions of services.

3. Define quality. Explain the measuring service quality?

4. Elaborate customer involvement in service processes? 5. Explain the relationship marketing and interactive marketing?

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Paper MM 211: RETAIL MANAGEMENT Answer any three questions 3X10=30

1. Explain the retailers and retail institutions? 2. What is retail merchandise management? 3. Explain the various methods of communication on retail

management? 4. What is the role of learning, perception, attitude and motivation in

retail? 5. What are major challenges for retailer/marketers?

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Paper FM 206: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT


1. What are the parameters of risk and return concepts?

2. Explain the fundamental analysis and technical analysis?

3. What ate the assumptions of Markowitz model and Arbitrage Price Theory?

4. Explain the problems and prospects of mutual funds in India?

5. Define Derivative. Explain the various instruments for risk management?

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Paper FM 207: MANAGEMENT OF FINANCIAL SERVICES Answer any three questions 3X10=30

1. What is meant by financial instruments? Explain various types of financial services?

2. Explain the role of merchant banking practices in India?

3. Elaborate the evaluation of performance of mutual funds?

4. What factors influencing lease by Vs buy decision? 5. What is venture capital fund? Explain its characteristics and growth of venture capital funds in India?

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Paper FM 208: FINANCIAL DERIVATIVES Answer any three questions 3X10=30

1. Explain the growth and development of Derivatives in India? 2. What are option strategies? Explain its role and functions?

3. What is meant by Binominal Option Pricing Model? Explain its features?

4. Elaborate forwards and futures?

5. Explain various types of currency swaps?

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Paper FM 209: STRATEGIC FINANCIAL MANAGEMENT Answer any three questions 3X10=30

1. Explain the cost behaviour and decision making?

2. What are components of effective budgeting program?

3. Define Performance Reports, Explain its features and objectives?

4. Explain the customer costs in service companies?

5. Explain the pricing and evaluation criteria for products at different stages of PLC?

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Paper FM 210: INTERNATIONAL FINANCIAL MANAGEMENT Answer any three questions 3X10=30

1. Explain the importance, nature, and scope of International Business? 2. Write about recent amendments in EXIM policy, regulation and guidelines? 3. Explain the factors influencing exchange rates? 4. Differentiate between long term assets and short term assets? 5. Give a brief note on speculation in the forward market?

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Paper FM 211: CORPORATE TAXATION AND PLANNING Answer any three questions 3X10=30

1. What is the structure of Direct taxes in India?

2. Explain different implications of various tax planning methods and cash flow?

3. Indian branch of Foreign company Vs Indian Company? 4. Explain the following: (a) Retain or replace (b) Expert Vs Domestic

sales (c) Expand or Contract? 5. Explain the tax considerations in special areas (a) Mergers, amalgamations, reconstruction (b) Depreciation and other allowances?

set-ii dravidian university directorate of distance education … · set-ii dravidian university...

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