set conference august 19 to 22, 2013 · set conference 2013 – august 19, 20, 21 and 22 - centro...

SET CONFERENCE 2013 – August 19, 20, 21 and 22 - CENTRO DE EXPOSIÇÕES IMIGRANTES – SÃO PAULO – SP – BRAZIL.

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SET Conference – August 19 to 22, 2013 Centro de Exposições Imigrantes – São Paulo – SP – Brasil

4 days | 44 sessions | 220 presentations | 1400 attendees

PROGRAM: SET CONFERENCE 2013

Monday August 19,2013 (page.02) Tuesday August 20,2013 (page.08) Wednesday August 21,2013 (page.13) Thursday August 22,2013 (page.19)


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MONDAY August 19, 2013 EMPHASIS: PRODUCTION Withdrawal of credentials: 08:00 AM to 05:00 PM

Monday - 11:30 AM to 01:30 PM Monday - 11:30 AM to 01:30 PM Monday - 11:30 AM to 01:30 PM Monday - 11:30 AM to 01:30 PM

Emerson Weirich SET/ EBC

DIGITAL FLOW. BIG DATA. CLOUD COMPUTING. Room 2. Portuguese. English

Raimundo Lima SET/ SBT

NEWS: PRODUCTION AND TECHNOLOGY. Room 3. Portuguese. English

Luiz Fausto SET/ TV Globo

AUDIO PRODUCTION Room 4. Portuguese.

Monday - 03:00 to 05:00 PM Monday - 03:00 to 05:00 PM Monday - 03:00 to 05:00 PM Monday - 03:00 to 05:00 PM

Olimpio Franco SET/ Fórum TV Digital

ISDB INTERNATIONAL Room 1. Portuguese. English

Nelson Faria SET/ TV Globo

PRODUCTION UNDER DIFFERENT SPOTLIGHTS. Advertising. Monetization. Neuromarketing. Become indispensable. Room 2. Portuguese.

Marcio Pereira SET/ Canal Futura

IP PRODUCTION Room 3. Portuguese.

Raymundo Barros SET/ TV Globo

BEYOND HD Room 4. Portuguese. English

Monday - 05:30 to 07:30 PM Monday - 05:30 to 07:30 PM Monday - 05:30 to 07:30 PM Monday - 05:30 to 07:30 PM

Frederico Rehme SET/ RPCTV

MARKET INTEGRATION: PROFESSIONAL, EDUCATIONAL AND R&D Room 1. Portuguese.

Jose Dias - TV Globo

VISUAL EFFECTS Room 2. Portuguese. English

Marcelo Souza TV Globo

MULTIPLATFORM PRODUCTION: SECOND SCREEN + ... Room 3. Portuguese.

Fabio Angeli SET/ Rede Record

SPORTS EVENTS PRODUCTION Room 4. Portuguese. English

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SET Conference 2013 – Program Monday – August 19, 2013

August 19, 2013 – MONDAY - 11:30 AS 13:30 HORAS ROOM 2 - LANGUAGE: PORTUGUESE. ENGLISH

DIGITAL FLOW. BIG DATA. CLOUD COMPUTING. MOD.: EMERSON WEIRICH – SET/ EBC SESSION OVERVIEW Digital media Workflows must be optimized in order to provide higher production flexibility, higher quality and lower cost as possible, also has to follow the media trends consumption. In the broadcast stations, the amount of data to be managed and controlled increases over time and as a consequence engineering designs become more complex. As the amount of information generated grows exponentially to the current workflows is critical to ensure the ability to process and manage so much information. Increasingly, we have to handle larger volumes of data with high speed and accessibility from anywhere. On the other hand, viewers are more and more interacting with the second screen generating important comments, information and data about the content and also consuming more and more media directly by Internet. In turn, viewers are increasingly interacting with the "second screen", generating important comments, information and data on the content and also assisted are consuming more media directly on the Internet. At this session expert professionals will discuss the "state of art" of these technological solutions for managing the flow of media and data, Big Data and Cloud Computing in the world of Broadcast, the new engineering challenges and technology trends.

BIG DATE: HOW TO MANAGE THE EXPLOSIVE GROWTH IN VOLUME OF BIG MEDIA FILES? CASE STUDY. SPEAKER: SERGIO CASTILLO – QUANTUM/ AD DIGITAL

CLOUD EDITING. SPEAKER: STEVE WILCOX - AVID To thrive at current scenario of changes in media consumption behavior that influence the entire industry, the


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companies are rethinking their business models and are reshaping their strategies to remain competitive and at the same time to increase its revenue; seeking resorces to get the maximum use of their media assets across all distribution channels. By cloud editing the content creators can achieve a collaborative workflow unprecedented, with remote access to media assets, communication and real-time sharing with other collaborators of the project, the use of security protocols and upload tasks and media transcoding at second plane, working groups within the company and field accelerate the flow diary and allow companies have the possibility to overcome the current challenges of the media industry with competitiveness.

August 19, 2013 – MONDAY - 11:30 AS 13:30 HORAS ROOM 3 - LANGUAGE: PORTUGUESE. ENGLISH

NEWS: PRODUCTION AND TECHNOLOGY. MOD.: RAIMUNDO LIMA – SET/ SBT SESSION OVERVIEW PRODUCTION AND TECHNOLOGY FOR NEWS The assessment velocity, the content contribution and published news on the most different platforms, are undergoing transformations by the development and adoption of tools that influence the ways of content production and distribution. How to get efficiently to various consumers of published content? The work environment of the news professional, the technical and organizational structure of newsrooms and the use of available technologies, will be the focuses of this session.

SPEAKER: ETHEVALDO SIQUEIRA

PROGRAM PRODUCTION FOR A WORLD-WIDE DISTRIBUTION. CHALLENGES AND ANSWERS. IN DIALOGUE WITH THE WORLD – A TECHNICAL VIEW SPEAKER: ULRICH SPARRER - DEUTSCHE WELLE Introduction: Who we are / Where we come from / Where we go Our program: Key questions / Requirements for logistics and technology. How to make the best of content in a multilanguage / multiplatform world?. How to achieve flexibility in a fast turning world? System and workflow design. From Acquisition to Distribution – An Overview of our system architecture. Tools and functions – with focus on production methods in the editorial environment BPMN, SOA, FIMS, IMF – How could they help us

August 19, 2013 – MONDAY - 11:30 AM TO 01:30 PM ROOM 4 - LANGUAGE: PORTUGUESE.

AUDIO PRODUCTION MOD.: LUIZ FAUSTO - SET/ TV GLOBO

August 19, 2013 – MONDAY - 03:00 PM TO 05:00 PM ROOM 1- LANGUAGE: PORTUGUESE. ENGLISH.

ISDB INTERNATIONAL Mod.: Olimpio Franco SET/ Fórum TV Digital SESSION OVERVIEW In this session we intend to cover the main cases of standards ISDB-T deployments realized in recent years by broadcasters and networks and other developments happened in some countries. We want to highlight the evolution of the harmonization work of ISDB-T International standards for Hardware, Middleware and also EWBS standard. We also intend to address the future of Digital TV and spectrum difficulty scenario showed in a not so far future. How can they help us?


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SPEAKER: GENILDO LINS – MINISTRY OF COMMUNICATIONS.

8 MHZ STANDARD FOR AFRICA AND STANDARDS FOR THE INTERNATIONAL ISDB SPEAKER: HITOSHI SANEI – NHK

LATIN AMERICA LANDSCAPE OF DTV SPEAKER: JUAN PABLO ALVIZ – ALBAVISION NETWORK

OVERVIEW OF OVERSEAS EXPANSION OF ISDB-T SPEAKER: MITSUHIRO SHIOZAZI - MIC - MINISTRY OF INTERNAL AFFAIRS AND COMMUNICATIONS ISDB-Twas adopted in Brazil for the first time outside of Japan in 2006, then, it has been adopted in the countries of South America under the cooperation of Brazil. Currently, Japan has made the promotion activities of ISDB-T in Asia and Southern Africa. An overview of the activities will be introduced in as Peech.

INTRODUCTION OF EWBS AND GINGA DATACASTING PROJECT IN PERU SPEAKER: KATSUMASA HIROSE- NHK On 11th March 2011, the Great East Japan Earthquake caused a great damage to Japan and made us realize how important disaster prevention is globally. In this earthquake, the tsunami alert, that is EWBS (Emergency Warning Broadcasting System), from ISDB-T Digital Terrestrial Broadcasting, generated evacuation and played an important role in public transportation accident prevention. In this scenary, Japan International Cooperation Agency (JICA) made researches and collected information about great earthquakes and tsunamis risks on the Asian and Pacific Rim countries. Then, Peru made a request to Japan to integrate this disaster prevention system on a wide area of the country. After that, Japan and Peru are collaborating to drive this system integration. In this presentation, we will introduce EWBS. In addition, as a part of the project, we have been making processes to install a GINGA datacasting contents server to IRTP (Peruvian national broadcaster) for datacasting commercialization in Peru. After installation this server, IRTP will be required to create datacasting programs and broadcast them. Upon datacasting creation, INICTEL-UNI (Peruvian national research institute of electrical communication), in order to provide help in this matter, has been developing GINGA applications using equipment provided from Brazil. In this presentation, we will introduce the Japanese sample screen images, e.g., news, weather, earthquake and tsunami, sports, etc. in order to launch the datacasting program in Peru and thus Latin American Countries.

August 19, 2013 – MONDAY - 03:00 PM TO 05:00 PM ROOM 2- LANGUAGE: PORTUGUESE.

PRODUCTION UNDER DIFFERENT SPOTLIGHTS. Advertising. Monetization. Neuromarketing. Become indispensable. MOD.: NELSON FARIA - SET/ TV GLOBO SESSION OVERVIEW TV is a big business. Now, operators and digital TV platform stations are having to adjust to a fast changing in the television environment. New types of video delivery services are emerging and continue to develop. Remain competitive is more crucial than ever in an age of video over-the top (OTT), where business competitors are exploring the increasing viability of the Internet as a distribution platform for TV. The delivery of content by Internet and mobile networks to an increasing number of connected devices indicates that business models are evolving too. More companies are targeting to seek new ways to supplement their advertising revenue because of audience fragmentation. In this session the audience will hear and discuss how the traditional TV players can adapt and explore these new technologies and successfully incorporate them where there are threats.

THE ROLE OF ADVERTISING AT NEW PLATFORMS BUSINESS MODELS SPEAKER: NIZAN GUANAES - AFRICA The new platforms and new spaces for Brazilian advertising market. As our advertising uses its renowned creativity to match the new business formats optimizing the results of their clients.

MULTIPLATFORM VIDEO ADVERTISING SPEAKER: RAFAEL DA CUNHA – TERRA TV The challenges to monetize video inventory in a multiplatform scenario composed by Smart TVs, smartphones, tablets and desktops. Fragmentation protocols, audio / video codecs, operational systems and how to unify the advertising operation to reach all platforms.


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NEUROMARKETING AND NEW BUSINESS STRATEGIES: THE EVOLUTION OF MARKETING FOCUSED ON CONSUMER MIND SPEAKER: ALEX BORN – ADVISER / GIECH Neuromarketing and human behavior studies have been great allies for companies and professionals to develop ever more effective strategies to approach new clients and consumers. The neuroscience applied to marketing, to advertising campaigns and to communication assists professionals to increase their perceptual potential, reach goals and conquer more accurate results in their fields. The Neuromarketing uses the most current studies of the brain reactions that attracts or draws away consumers of certain goals, products, people and ideas. "When you better understand the brain it is possible to obtain better results for the personal and business lives." (Alex Born)

TO SELL BENEFITS AND NOT SOLUTIONS TO MAKE YOUR PRODUCT BECOME SOMETHING THAT THE CUSTOMER DOES NOT IMAGINE LIVING WITHOUT IT SPEAKER: GUSTAVO CAETANO – SAMBA TECH Presentation of a technology exclusive developed by the Samba Tech, which consists of a set of codes hosted in the "cloud", which when grouped together generate products that enable the management and professional distribution of video by Internet. Through this database and consumption of APIs it is possible to make tangible in a software all the features required to bring the reality of online video into the company.


IP PRODUCTION Mod.: MARCIO PEREIRA - SET/ CANAL FUTURA SESSION OVERVIEW In an ever more connected world, we increasingly need tools to broaden our range, agility and speed. Due to the ease and low cost access to IP connections, there is an increase of solutions aimed at the use of the protocol in various tools to aid television production

SPEAKER: ERICK SOARES - SONY

SPEAKER: FERNANDO RAMOS – ASPERA/ LINE UP


BEYOND HD MOD.: RAYMUNDO BARROS – SET/ TV GLOBO

SPEAKER: PETER SYMES - SMPTE

SPEAKER: HUGO GAGGIONI – SONY

SPEAKER: WILSON ALMEIDA – TV GLOBO

August 19, 2013 – MONDAY - 05:30 PM TO 07:30 PM ROOM 1 - LANGUAGE: PORTUGUESE

MARKET INTEGRATION: PROFESSIONAL, EDUCATIONAL AND R&D MOD.: FREDERICO REHME – SET/ RPCTV SESSION OVERVIEW We incentive television and electronic media professionals that work in areas of recruitment, selection, training and staff managers to participate of this session. We invite managers of educational institutions and research centers whose subject matter covers television and electronic media to show their research projects in progress and also an overview of the services performed for the technical community. Our proposal is to promote for the technical staff of stations and other potential customers the capacity and technology of institutions from various regions of the country. With the certainty that this integration will open possibilities to suit the current demand for skilled manpower in our area.



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GRAPHICS AND VISUAL EFFECTS MOD.: JOSE DIAS - TV GLOBO

VIRTUAL GRAPHICS - THE ART TO COMMUNICATE EFFECTIVELY LUIS PINIEVSKY- ORAD HI TECH SYSTEMS When speaking of Graphics and Virtual Effects, this is something much more than a fashion transcendent optional and temporary. From the most remote times, the graphics is being used with increased frequency and intensity, and we see a growth in the use of visuals and graphics tools. With the advent of the concept of Globalization and increasingly pluralistic population, the technological Democratization and entry into the digital age, have led to exponentially multiply the number of channels and ways of communication changing the rules. In an increasingly technological more competitive and it becomes clear that the availability of increasingly sophisticated tools that create impact on the viewers not just a fad or a necessary evil, but tools that respond / serve complementary senses of human language service media to allow differentiation and competitive for leadership If we recognize that there is some truth in the famous phrase "a picture says more than 1000 words" we recognize the importance and relevance they play the visuals and graphics in the audiovisual content. From there you filing forms, structuring, and optimization of production costs and management of these meet a significant factor in the strategy and programming of all broadcaster and / or visual communication medium. During our review we will try to highlight the importance of these tools with the presentation of some Television and corporate cases, the challenges they face, how and why the use of graphics and visual effects

SPEAKER: GUSTAVO BRUNSER - ADOBE

SPEAKER: ISAAC HERSLY - VIZRT

SPEAKER: MICHAEL KAPLAN - NVIDIA


MULTIPLATFORM PRODUCTION: SECOND SCREEN + ... MOD.: MARCELO SOUZA - TV GLOBO SESSION OVERVIEW With the proliferation of portable multifunction devices, the advancement of broadband and new habits multi task, the concept of Second Screen appears to complement the experience of watch TV, strengthening the concept of sync with linear programming and opening doors for transmedia production. Habits and trends. tools for sync. Impact on Distribution.

August 19, 2013 – MONDAY - 17:30 AS 19:30 HORAS ROOM 4 - LANGUAGE: PORTUGUESE

SPORTS EVENTS PRODUCTION MOD.: FABIO ANGELI - SET/ REDE RECORD SESSION OVERVIEW As Brazil will be the host of the next major world sports events, we have to face a challenge that will handle a market coveted and with huge direct impact on branched sectors of the country, such as tourism, transportation, security, culture and technology. The boldness and creativity are key factors for the success of these events. This session will discuss solutions to optimize the production of events, combining low cost production, high quality content and cutting edge technology. Alternatives will be presented from content capture to delivery for more diverse platforms.

SPEAKER: WERNER MICHELS – TERRA


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4K PRODUCTION DURING CONFEDERATIONS CUP SPEAKER: HUGO GAGGIONI – SONY

SPEAKER: SERGIO SANTORO – REDE RECORD

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TUESDAY August 20, 2013 EMPHASIS: MANAGEMENT Withdrawal of credentials: 08:00 AM to 05:00 PM

Tuesday - 09:00 to 11:00 AM

OLIMPIO FRANCO SET PRESIDENT

OPENING CEREMONY Room 1. Portuguese. English.

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Tuesday - 11:30 AM to 01:30 PM Tuesday - 11:30 AM to 01:30 PM Tuesday - 11:30 AM to 01:30 PM Tuesday - 11:30 AM to 01:30 PM

Celso Araujo SET/ ADVISER

CINEMA : TRENDS AND NEW TECHNOLOGIES Room 1. Portuguese. English

Fernando Ferreira SET/ REDE BAND

SPECTRUM. DTV, LTE, +... Room 2. Portuguese.

Paulo Canno SET/ TV Gazeta ES

WORKFLOW, MAM AND METADATA Room 3. Portuguese. English

Nivelle Daou Jr SET/ Rede Amazônica

INFRASTRUCTURE Room 4. Portuguese.

Tuesday: 03:00 to 05:00 PM Tuesday: 03:00 to 05:00 PM Tuesday: 03:00 to 05:00 PM Tuesday: 03:00 to 05:00 PM

Ivan Miranda SET/ RPCTV

SWITCH OFF ANALÓGICO IMPLANTAÇÃO DTV Room 2. Portuguese.

Jose Antonio Garcia SET/ TV Brasil

QUALITY CONTROL Room 3. Portuguese. English

Oripide Cilento SET/ NIC

POWER EFFICIENCY Room 4. Portuguese.

Tuesday: 05:30 to 07:30 PM Tuesday: 05:30 to 07:30 PM

Carlos Nazareth SET/ INATEL

R & D: Papers Presentations Room 4. Portuguese.

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SET Conference 2013 – Programação detalhada Tuesday – August 20, 2013 – sujeita a ajustes

August 20, 2013 – Tuesday - 09:00 AS 11:00 HORAS ROOM 1 - LANGUAGE: PORTUGUESE. ENGLISH

OPENING CEREMONY OLIMPIO JOSE FRANCO - SET PRESIDENT

KEYNOTE: GORDON H. SMITH PRESIDENT and CEO of NAB - National Association of Broadcasters

SPEAKER: ADILSON PONTES MALTA SET FIRST PRESIDENT

August 20, 2013 – TUESDAY - 11:30 AS 13:30 HORAS ROOM 1 - LANGUAGE: PORTUGUESE. ENGLISH


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CINEMA: TRENDS AND NEW TECHNOLOGIES MOD.: CELSO ARAUJO - SET SESSION OVERVIEW

4K SIGNAL RECORDING AND PROCESS FOR PRACTICAL AND AFFORDABLE 4K PRODUCTION SPEAKER: NIEL UGO NORIAKI - PANASONIC The recording technology for bit rate reduction of 4K signal by using the AVC-ULTRA compression. Panasonic's idea of production process to establishing the practical and affordable 4K world including field production monitor

XAVC CODEC SPEAKER: HUGO GAGGIONI – SONY

TRENDS AND NEW TECHNOLOGIES OF 4K/8K CAPTURE. STATE OF THE ART AND NEW WAYS projection 4K/8K SECTOR SPEAKER: ERICK SOARES DE OLIVEIRA - SONY BRAZIL Trends and new technologies to capture 4k/8k. Evolution of technology to capture digital cinema, sensor evolution, product line, key features offered, recording and storage technologies, family CINEALTA cameras like the NEX-FS700, PMW-F3, PMW-F5, PMW-F55, F65 and Broadcast formats like HDCAM SR, XAVC and RAW. State of the art of projection 4K/8K and new ways sector: Technology Projection Digital 4K, vision and evolution of the line for digital cinema projectors, technologies and product lines.

COMPUTER GRAPHICS SPEAKER: GUILHERME CORREA - ÁTOMO VFX Visual Effects Technology for the segments of TV / Film / Advertising

CORREÇÃO DE COR SPEAKER: MÁRCIO PASQUALINO - PSYCHO N’ LOOK Color Correction/ Color Grading Technology/ DAVINCI RESOLVE for TV, Cinema, Marketing

THE SUPPORT OF AERIAL FILMING CINESTAR 8 + GIMBAL. AERIAL FILMING AND TRAINING CENTER IN RIO DE JANEIRO SPEAKER: LUCAS SALDANHA - DOIS OLHARES Support for Footage Airlines CINESTAR 8 + GIMBAL with 3 Axis with Canon 5D Mark III, Training Center "2OLHARES" authorized APPLE by IDS Technology, ADOBE, MOTION DESIGNER, DAVINCI RESOLVE

SPEAKER: RODRIGO THOMÉ – DOIS OLHARES

August 20, 2013 – TUESDAY - 11:30 AS 13:30 HORAS ROOM 2 - LANGUAGE: PORTUGUESE.

SPECTRO. DTV, LTE, Mod.: FERNANDO FERREIRA - SET/ REDE BAND SESSION OVERVIEW


WORKFLOW, MAM AND METADADOS. IMPLANTATIONS. Mod.: PAULO CANNO - SET/ TV GAZETA ES SESSION OVERVIEW Here will be showed the implementation experiences of multiplatform content production systems, with features from the media stream management along the production chain.

SPEAKER: ROBERTO SALVI – MULTIRIO

MANAGEMENT OF MULTIPLATFORM ARCHIVES. THE CHALLENGE OF MANAGING ANY CONTENT. SPEAKER: GIULIO CAIO BREVIGLIERI - EPTV – CAMPINAS

SPEAKER: JOÃO CARLOS DAL BELLO - TV ANHANGUERA - GOIANIA

SPEAKER: FABIO GATTARI – ETERE


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IMPLEMENTATION OF PRODUCTION AND MANAGEMENT SYSTEM OF MULTIPLATFORM CONTENT SPEAKER: MAYRIELLE GUISSO DE ABREU TV GAZETA DE VITÓRIA – ES


INFRASTRUCTURE Mod.: Nivelle Daou Jr - SET/ Rede Amazônica SESSION OVERVIEW


SWITCH OFF ANALÓGICO. DTV IMPLANTATION. Mod.: IVAN MIRANDA - SET/ RPCTV OVERVIEW DA SESSÃO Digital TV is a reality for Brazil. We define a standard that figures among the betters in the world, including has being adopted by most countries in Latin America. Now we have the challenge of implementing the entire distribution network digital signal in the country and its complementary services (SARC and Ancillary). It is a mobilization of broadcasters, industry, associations and regulatory agencies. It is expected to advance the switch off for 2015 in several cities, including the capitals. The scenario is Challenger, with a short horizon, where huge investments and the readjustment of infrastructure are major challenges. How to orchestrate all this rapid migration whereas the the frequency spectrum becomes limited? Objective: Allow a debate showing the alignment between broadcasters, associations and government on the issue in view of the presented scenario and how the current government shall be decisive to the successful implementation of DTV. Bring practical results on the implementation of digital coverage, including SFN and Gap Filler. Efforts of the Ministry of Communications and ANATEL in reducing bureaucracy of the process of granting, approval of spaces and equipments, as well as actions to facilitate access to DTV receivers by the population. To permeate the debate with variables administrable and others still open as to the efforts that will be needed to enable the switch off from the perspective of the viewer, so that the process of technological transition could be transparent to the population.

SPEAKER: PATRÍCIA ÁVILA - MINISTRY OF COMMUNICATIONS

SPEAKER: SANDRO ALEX - CÂMARA DOS DEPUTADOS

SPEAKER: WALTER CENEVIVA - ABRA

SPEAKER: YOSHINORI KAWANA - NHK

SPEAKER: DAVID BRITTO – SET/ TQTVD/ FORUM TVD

SPEAKER: AGUINALDO SILVA - TPV TECHNOLOGIES



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QUALITY CONTROL MOD.: JOSE ANTONIO GARCIA – SET/ TV BRASIL SESSION OVERVIEW Testing signal from studio to the viewer is important for quality control. As the number of programs increases, there are fewer personnel to monitor them, and without the proper monitoring equipment problems not detected can arise in the signal path to the screen. From HD 50 inches screens to cell phone size devices, they all need to decode the signal without faults.

SPEAKER: ARMANDO ISHIMARU - LEADER

SPEAKER: LEONEL DA LUZ - HARRIS

CHANGING THE FOCUS OF QUALITY FOR THE VIEWER SPEAKER: SILVINO MARCIO ALMEIDA - TEKTRONIX As control and monitoring based on the quality of the experience can be implemented to optimize the operation and infrastructure. In an environment in which television services are increasingly targeted, distributed on multiple platforms, accessible through different devices, the importance of the quality perceived by the user is crucial in their consumption behavior of these services. Several questions arise. How to ensure the quality of content and viewer loyalty without having access to the end user device? How to guarantee the final quality from capture to display end device flowing through different platforms, standards and partners? The technique of Quality of Experience is a new paradigm for control and quality assurance of SLA (Service Level Agreement) the content and infrastructure optimization that allows monitoring and controlling the content quality from capture, post-production, compression steps, headends to broadcast content to end users. Ensuring the desired quality in the chosen platform and helping to retain the viewer.

IS QUALITY CONTROL IN THE FILE-BASED WORKFLOW A NECESSARY EVIL? SPEAKER: BRUCE DEVLIN – AMBERFIN/ AD-DIGITAL By attending this presentation participants will understand the fundamental role of quality control in multi -format file based workflow with particular emphasis on planning for enterprise architecture with or without a MAM. Attendees will learn about the concept of Unified Quality Control and how it can improve any file-based workflow to increase productivity and reduce waste. With media organizations worldwide seeking to exploit the opportunities presented by new distribution channels and new media consumption patterns, quality control across all these media forms is becoming a mission critical issue. In this session, Bruce Devlin, AmberFin's CTO will present the concept of Unified Quality Control and explore the practical ways in which it can improve file-based workflows. During his presentation, Devlin will show how we can borrow tried and tested automation methodologies from the automotive and other manufacturing industries and apply them to the media industry. He will show how unification of different analysis tools from different vendors can give best-of-breed systems that appear as though they are a single cohesive system. He will demonstrate that using UQC to collect baseline data on the operation of a complex media system, such as an ingest or transcode farm, can be used to investigate and act on external changes to that system which would otherwise have been opaque or invisible to the downstream process. He will conclude that UQC adds visibility to a system that allows it to be more readily controlled and more readily changed to keep it efficient and waste free.

August 20, 2013 – TUESDAY - 15:00 AS 17:00 HORAS ROOM 4 - LANGUAGE: PORTUGUES.

POWER EFFICIENCY Mod.: Oripide Cilento - SET/ NIC SESSION OVERVIEW

August 20, 2013 – TUESDAY - 17:30 AS 19:30 HORAS ROOM 4 - LANGUAGE: PORTUGUES.


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P& D: PAPERS PRESENTATIONS Mod.: Carlos Nazareth - SET/ INATEL SESSION OVERVIEW At this session will be realized the presentation of research and development conducted by researchers and students. SET received various papers and the most representative for broadcast and entertainment media market were selected by the evaluation committee of the SET 2013 Conference.

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WEDNESDAY August 21, 2013 EMPHASIS: DISTRIBUTION Withdrawal of credentials: 08:00 AM to 05:00 PM

Wednesday: 09:00 to 11:00 AM Wednesday: 09:00 to 11:00 AM Wednesday: 09:00 to 11:00 AM Wednesday: 09:00 to 11:00 AM

Francisco Peres SET/ TV Globo

STANDARDS IN EVOLUTION. Room 1. Portuguese. English.

Antonio João SET/ Claro TV

MOBILITY. LTE, 4G, WIFI. Room 2. Portuguese. English

Tereza Mondino SET/ TM Consultoria

MEETING WITH THE MINISTRY OF COMMUNICATIONS AND ANATEL. Room 3. Portuguese.

Caio Klein SET/ RBSTV

RADIO PRODUCTION MODELS: World Cup, External and Audio Over IP Room 4. Portuguese.

Wednesday:13:30AM to01:30PM Wednesday:13:30AM to01:30PM Wednesday:13:30AM to01:30PM Wednesday:13:30AM to01:30PM

Liliana Nakonechyj SET/ TV Globo

FoB TV Room 1. Portuguese. English.

Cristovam SET/ UNISAT/ UFF

TRENDS AND INNOVATIONS IN SATELLITE OPERATORS FOR BRAZILIAN TV NETWORKS/ TV STATIONS Room 2. Portuguese.

Alexandre Sano SET/ SBT

LOUDNESS: DEFINITIONS OF THE REGULATIONS IN BRAZIL. Room 3. Portuguese. English.

Marco Tulio SET/ SISTEMA GLOBO DE RADIO

RADIO AND WEB: TRENDS AND OPPORTUNITIES Room 4. Portuguese. English

Wednesday: 03:00 to 05:00 AM Wednesday: 03:00 to 05:00 AM Wednesday: 03:00 to 05:00 AM Wednesday: 03:00 to 05:00 AM

Fernando Bittencourt SET/ TV Globo

TELEVISION: ITS CURRENT OPPORTUNITIES AND THREATS Room 1. Portuguese. English

Cristiano Akamine Universidade Mackenzie

VIDEO COMPRESSION. HEVC, MARKET IMPACTS Room 2. Portuguese. English

Carlos Fini SET/ RBSTV

BEST PRACTICES AT DTV: ROBUSTNESS, ACCESSIBILITY, QUALITY . Room 3. Portuguese.

Eduardo Cappia SET/ EMC Projetos

HIGH PERFORMANCE IN THE PRODUCTION AND DISTRIBUTION OF RADIO: AUDIO QUALITY AND EFFICIENT COVERAGE Room 4. Portuguese. English

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SET CONFERENCE 2013 – PROGRAMAÇÃO DETALHADA WEDNESDAY – August 21, 2013 – SUJEITA A AJUSTES

August 20, 2013 – WEDNESDAY - 09:00 AS 11:00 HORAS ROOM1 - LANGUAGE: PORTUGUESE. ENGLISH

STANDARDS IN EVOLUTION MOD.: FRANCISCO PERES – SET/ TV GLOBO

STANDARDS IN 2013 — AN SMPTE PERSPECTIVE SPEAKER: PETER SYMES – SMPTE A review of the SMPTE Standards structure, and highlights of ongoing work in the Society's Technology Committees.

SPEAKER: HITOSHI SANEI – NHK

TRANSMISSION STANDARDS EVOLUTION IN JAPAN SPEAKER: MASAHIKO FUJIMOTO - ARIB Outline of recent activities of ARIB related transmission standards

August 20, 2013 – WEDNESDAY - 09:00 AS 11:00 HORAS ROOM 2 - LANGUAGE: PORTUGUESE. ENGLISH

MOBILITY: 4G / LTE - OPPORTUNITIES AND CONCERNS. MOD.: ANTONIO JOÃO - SET/ CLARO TV SESSSION OVERVIEW The deployment platform LTE / 4G is being accelerated by the proximity of the World Cup in 2014 and 2016 Olympics events. Considering the higher available bandwidth, which is the positive impact that we can expect about its use for transmission of high quality video contribution? What will be the impact of the use of the 700MHz band on the Digital TV broadcasts? Come to meet the worldwide trends and successful experiences with


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the use of this new form of contribution.do uso desta nova forma de contribuição.

LTE / 4G INFLUENCE ON THE UHF TV TRANSMISSIONS SPEAKER: GUNNAR BEDICKS JR - MACKENZIE

INTERNATIONAL REGULATIONS OF PROTECTIONS AND THRESHOLD RECEPTIONS SPEAKER:

COEXISTENCE TV DIGITAL E LTE IN 700 MHz SPEAKER: MARCUS MANHÃES - FUNDAÇÃO CPQD Analysis of Coexistence for digital terrestrial television system and Long Term Evolution (LTE) system in the allocated 700 MHz frequency band. Starts with an international benchmarking, in secondary base, in order to gather information and describe the problem of interference on DTV from deployment of LTE. The countries studied are Australia, France and the United Kingdom. Mitigation of interference is observed. This is followed by laboratory tests, describing the methodology that allows highlighting the temporary coexistence in spectral overlap of the two systems for the Brazilian context and identifying and quantifying interference between LTE and digital TV. Is evaluated TV channels, eNodeB and User Equipment. Is evaluated the band guard and the feasibility of assigning LTE allocation as proposed by APT. TV and LTE signals settings are exercised, generated by the respective standards technologies ISDB-Tb and LTE, evaluating its impact on the systems coexistence. Finally, we present case studies with real broadcasters, analyzing the mitigation and control interference.

BROADCAST QUALITY VIDEO USING CELLULAR NEWS GATHERING (CNG) SYSTEMS SPEAKER: ERIC MCCULLEY - PHASE/ VISILINK “Broadcast Quality Video” has evolved to become synonymous with such terms as high quality, superior signal-to-noise ratio and dependability. The transition from analog to digital broadcast television standards have added new terminologies such as high definition, low latency, and real-time video streaming. Broadcasters find themselves contending with a new set of challenges as they continue to pursue the standards of “high quality video” in an ever evolving digital broadcast domain. It is a struggle trying to keep pace with the public's insatiable appetite for media rich video services. How then can the broadcaster continue to operate in this frenzied environment while maintaining an acceptable level of broadcast quality video? The answer is through increased efficiencies in modulation and encoding techniques and leveraging the unlicensed public 3G, 4G and LTE wireless broadband infrastructures as a different transmission medium for a new type of video content gathering known as Cellular News Gathering (CNG). Broadcasting packetized video over multiple “bonded” cellular IP networks has gained popularity in recent years due to increased availability and reliability of these networks and the Internet. It is; however, difficult to maintain a high Quality of Service (QoS) when streaming real-time HD or SD broadcast quality video over cellular networks and the internet. Many packet based protocols have been adopted to improve the QoS of cellular networks for the delivery of streaming video services. Excessive time delays and bursty packet losses are often experienced on these networks, making QoS Control for real-time streaming applications essential. This presentation explores bandwidth-reducing modulation techniques, the shift from MPEG-2 to MPEG-4 (H.264) video encoding and advances in IP transmission protocols for real-time video streaming; thereby creating a higher value proposition for the broadcaster as they supplement their traditional licensed ENG and SNG operations with this new medium of video content gathering.


MEETING WITH THE MINISTRY OF COMMUNICATIONS AND ANATEL. MOD.: TEREZA MONDINO – SET/ TM CONSULTORIA SESSION OVERVIEW:


PRODUCTION MODELS IN RADIO: WORLD CUP, EXTERNAL AND IP STUDIOS MOD.: CAIO KLEIN - SET/ RBSTV SESSION OVERVIEW

EXTERNAL: CONNECTIVITY, MOBILITY AND OPERATION MODELS SPEAKER: CAUE FRANZON - RBS

WORLD CUP COVERAGE SPEAKER: CLAUDIO CARNEIRO – REDE ITATIAIA


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STUDIOS IN IP PLATFORM SPEAKER: TOMAZ ALONSO - SISTEMA GLOBO DE RÁDIO

EXTERNAL: CONNECTIVITY, MOBILITY AND OPERATION MODELS SPEAKER: REDE BANDEIRANTES


FoB TV – The Future of Broadcast Television MOD.: LILIANA NAKONECHYJ - SET/ TV GLOBO OVERVIEW DA SESSÃO Is it possible to achieve a worldwide agreement on the next generation standard for digital television? This session will cover the status of the FOBTV initiative and some of the candidate technologies.

FoB TV: THE EVOLUTION WAVES OF DIGITAL BROADCASTING SPEAKER: GERARD FARIA – TEAMCAST The Future of Broadcast TV initiative (FOBTV) was formed in April 2012 by leading world TV organizations to attempt to bring about a unified next-generation broadcast television system. The FOBTVs’ Technical Committee has initiated two working groups to progress the forum objectives: “To produce common requirements for a new terrestrial broadcast standard, applicable to mobile devices and accommodating internet connectivity, Ultra HDTV and new coding schemes like HEVC”. Thus, => The Use Case Analysis Group (TC-UCAG) has collected use-cases from the FoB TV members, performed their analytical classification, and has started to identify relevant technologies and technology gaps, => The Global Model Editorial Group (TC-GMEG) has been assigned to provide an overview of an end-to-end delivery system allowing the implementation of all the collected use-cases. The TC-GMEG has adopted for the purpose of this study, a “top-down” methodology and has performed modeling of the current platform, observations of the trends in all areas of the digital terrestrial television chain and finally has elaborated a Global Model for the Future of Broadcast TV. This presentation reports on the TC-GMEG study and the evolutionary paths currently considered by the FOBTV community.

SUPER HI-VISION, TOWARD TEST BROADCASTING IN 2016 PALESTRANTE: YOSHIAKI SHISHIKUI – NHK Super Hi-Vision (SHV) has been developed by NHK as a future broadcast system that provides viewers a much greater sensation of reality. The video system with 7680 x 4320 pixels delivers images so real that viewers almost feel they are present at the scenes of the broadcast, and the 22.2 multichannel sound system produces three-dimensional spatial sound that augments the sense of reality and presence. Last year, NHK presented a great showcase of SHV at London Olympic Games in collaboration with OBS and the BBC. We reaffirmed that the SHV visual and audio system offers a high realistic sensation to the audience, to feel as if they were at the Olympic venues, and it has a potential to raise the viewers’ sensation to a new level. After the London Olympics, the promotions for the early realization of UHDTV were accelerated in Japan. As a driving force, Next generation Television and Broadcasting promotion Forum (NexTV-F) was established in May. The presentation describes the current status of SHV in terms of standardization and equipment development for program production, transmission, broadcasting over several media and reception. It also describes recent activities and roadmap toward SHV broadcasting.


TRENDS AND INNOVATIONS IN SATELLITE OPERATORS FOR BRAZILIAN TV NETWORKS/ TV STATIONS MOD.: JOSÉ RAIMUNDO CRISTÓVAM NASCIMENTO - SET/ UNISAT/ UFF

SPEAKER: JOSÉ ÉDIO GOMES - HISPAMAR


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SPEAKER: ESTEVÃO GHIZONI – INTELSAT

SPEAKER: JURANDIR PITSCH - SES

SPEAKER: LINCOLN AMAZONAS OLIVEIRA - STAR ONE

SPEAKER: MAURO WAJNBERG - TELESAT BRASIL

SPEAKER: DÉLIO MORAIS – HUGHES

SPEAKER: WILLIAM JOHN HEMMINGS - ROMANTIS BRASIL


LOUDNESS: DEFINITIONS OF REGULATION IN BRAZIL MOD.: ALEXANDRE SANO - SET/ SBT SESSION OVERVIEW Regulatory definitions of Loudness, in Brazil Presentation of the regulatory definitions of Law 10.222/2001 (Loudness), considering the changes recently approved by Provisional Measure 589/2012. At operation of the stations, which will be the impacts to fulfill the law? What are the next steps to improve control of loudness?

SPEAKER: THOMAS LUND – EBU/ TC ELECTRONIC


RADIO AND WEB: TRENDS AND OPORTUNITIES Mod.: Marco Tulio - SET/ SISTEMA GLOBO DE RADIO

TRENDS IN THE USE OF THE WEB AND SCENARIO BRAZIL: CONSUMER MEDIA, SOCIAL NETWORK, MOBILITY, AND RADIO ADVERTISING SPEAKER: ANDRÉ FREITAS - COMSCORE

MOBILITY AND RADIO ONLINE SPEAKER: SERGIO PERCOPE - PONTOMOBI

"INFOTAINMENT" SPEAKER: WITTERMAN CARVALHO - HARMAN BRAZIL

EFFICIENCY AND INNOVATION WITH NEW FORMAT OF AUDIO CODING SPEAKER: ALFONSO CARRERA - FRAUNHOFER



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TELEVISION : ITS CURRENT OPPORTUNITIES AND THREATS Mod.: FERNANDO BITTENCOURT – SET/ TV GLOBO

KEYNOTE: GORDON H. SMITH PRESIDENTE E CEO DA NAB - National Association of Broadcasters


VIDEO COMPRESSION: HEVC, IMPACTS ON THE MARKET MOD.: CRISTIANO AKAMINE - UNIVERSIDADE MACKENZIE

HEVC, THE CODEC OF THE FUTURE SPEAKER: CARLA PAGLIARI – IME This talk will consist of a technical review of HEVC standard. A collaborative project between the ITU-T Video Coding Experts Group (VCEG) and the ISO/IECE Moving Picture Experts Group (MPEG) has developed the latest video coding standard known as the High Efficiency Video Coding (HEVC). The Joint Collaborative Team-Video Coding (JCT-VC) achieves with the HEVC the same quality at half the bit-rate of the H.264/AVC standard. In addition, a wider range of video resolutions is covered, from low resolutions to resolutions of 4Kx2K and 8Kx4K. It is assumed that products based on HEVC will be available by 2014/2015.

SPEAKER: GABRIEL BELTRÃO – UNICAMP

SPEAKER: SERGIO TROVO - NTT

HEVC OVERVIEW AND PRACTICAL TIME TABLE OF APPLICATIONS, INCLUDING UHDTV SPEAKER: MATTEW GOLDMAN The economics of video content delivery are demanding more and better quality services. The recently released video compression standard, High Efficiency Video Coding (HEVC, also known as MPEG-H Part 2 and H.265), promises a 35-50% bitrate savings over MPEG-4 AVC (H.264) and even more dramatic bandwidth savings compared to MPEG-2 Video. HEVC already has the industry of broadcast attention for its potential to drive down costs and improve picture quality per utilized bandwidth from mobile broadcast to HDTV. However, perhaps the “killer application” for HEVC will be 4K Ultra High Definition TV (UHDTV), the new content and display technology that has four times the spatial resolution of HDTV and a more immersive viewing experience. This presentation will give an overview of HEVC, the potential time table for deployments of various applications, and data rate expectations. An overview of 4K UHDTV also will be given, along with an explanation of some of the challenges in delivery.

SPEAKER: GUSTAVO DUTRA – ATEME This year In January was completed the first draft of HEVC (Version 1) or High Efficiency Video Coding which is the new standard for video compression, substitute H.264/MPEG-4 AVC which was prepared jointly between ITU-T / VCEG (called H.265) and ISO-IEC/MPEG (called MPEG H Part 2). This pattern has as main advantages a performance in compression 2 times more efficient when compared to H.264, supporting images from QVGA (320x240) up to 8K x 4K (ultra HD), color depth with 8-bit and 10-bit (up 14-bit), 4:2:0, 4:2:2 and 4:4:4. In terms of complexity, considering the encoder, this pattern is 10 times more complex, but 1/3 simpler for current MPEG-4, with frame rates higher than 60fps, allowing extensions, escalation, 3D, etc. This pattern will also have 3 profiles: Main Profile, Main Profile 10 and Still Picture Profile. HEVC is more flexible in temporal prediction and scanning structure than MPEG-4, with its prediction and processing codes units, larger and more flexible. Increased in movement precision parameters (including the merge mode) and prediction of sub-pixel which include not quadratic transformations allowing asymmetry in its accuracy. The implementation of new in-loop filter filters more efficient and also, besides adding the new filter adaptive offset (SAO), adding up to use only the CABAC Entropy Code, result in compression efficiency beyond the current standards through evolution of the management of different contexts. Finally, the HEVC allows an improvement in speed throughput with reduced


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memory requirement


BEST PRACTICES AT DTV: ROBUSTNESS, ACCESSIBILITY, QUALITY

MOD.: CARLOS FINI – SET / RBSTV

SESSION OVERVIEW The session aims to discuss some aspects of digital TV that affect the viewer experience in addition to having legal impacts. Recent reviews and developments of the standard between the stations, the work involving accessibility and solutions involving the pay TV platform.

SPEAKER: EDSON MOURA – FÓRUM SBTVD /TV GLOBO

SPEAKER: ARNALDO CESAR JACOB - ACERP

SPEAKER: WAGNER MEDICI – STENO

SPEAKER: CLAUDIO BORGO - NET


HIGH PERFORMANCE IN THE PRODUCTION AND DISTRIBUTION OF RADIO: AUDIO QUALITY AND EFFICIENT COVERAGE Mod.: EDUARDO CAPPIA – SET/ EMC PROJETOS

ACOUSTIC STUDIO SPEAKER: RENATO CIPRIANO – WSDG

AUDIO: PROCESSING AND QUALITY SPEAKER: JOSE CARLOS BARBEDO (FORMIGA) – SET/ CONSULTOR

EVALUATION OF RADIO STATIONS COVERAGE SPEAKER: CHUCK KELLY - NAUTEL

TECHNICAL CRITERIA FOR AMs MIGRATION SPEAKER: MONIQUE CRUVINEL – ABERT

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THURSDAY August 22, 2013 EMPHASIS: CONSUMPTION Withdrawal of credentials: 08:00 AM to 05:00 PM

Thursday: 09:00 to 11:00 AM Thursday: 09:00 to 11:00 AM Thursday: 09:00 to 11:00 AM Thursday: 09:00 to 11:00 AM

Andre Barbosa -SET/ EBC

BRAZIL 4D. INTERACTIVE DIGITAL TV WORKING FOR SOCIAL INCLUSION. Room 1. Portuguese.

David Britto SET/ TQTVD

OTTS AND CONNECTED TVS. Harmonization of content. Broadcast x Broadband. Room 2. Portuguese. English

Luiz Gurgel SET/ TV Jornal – PE

CONSUMPTION: what will be the future of TELEVISION BRAZILIAN? OPEN TV, PAY-TV, WEB TV, VIDEO ON THE INTERNET, ... ? Room 3. Portuguese.

Alberto Paduan TV Cultura

WORKSHOP: MEASUREMENTS IN DTV Room 4. Portuguese.

Thursday: 11:30 AM to 01:30 PM Thursday: 11:30 AM to 01:30 PM Thursday: 11:30 AM to 01:30 PM Thursday: 11:30 AM to 01:30 PM

Roberto Franco SET/ SBT/ Forum SBTV

MEDIA AND CONECTIVITY: How internet, social networking, new technologies, simultaneity and convergence of the media are setting a new scenario? Room 1. Portuguese.

Claudio Younis SET/ Eletro Equip

TRENDS AT DIGITAL MEDIA Room 2. Portuguese. English

J. R. Cristovam SET/ UNISAT/ UFF

TUTORIAL: LINK ANALYSIS AND NEW TECHNOLOGIES FOR SATELLITE TV BROADCASTING Room 3. Portuguese. English.

Valderez Donzelli SET/ ADTHEC

Deformation diagram of the transmitting antenna depending on the positioning of the antenna on the tower: myth or reality? How to evaluate the coverage in this situation? What are the indicated solutions? Room 4. Portuguese. English

Thursday: 03:00 to 05:00 PM Thursday: 03:00 to 05:00 PM Thursday: 03:00 to 05:00 PM Thursday: 03:00 to 05:00 PM

Aguinaldo Boquimpani

GINGA Room 1. Portuguese.

Rodrigo Dias Arnaut SET/ TV GLOBO

TRANSMEDIA PLAY ON SECOND SCREEN Room 2. Portuguese.

Mod.: Marcello Azambuja SET/ Globo.com

WEB TV - HOW NEW TECHNOLOGY PLATFORMS REDEFINE OUR VIDEOS CONSUMPTION Room 3. Portuguese.

Eduardo Bicudo SET/ EBC

DTV RECEPTION SYSTEMS: ANTENNAS, ... Room 4. Portuguese.

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SET CONFERENCE 2013 – PROGRAMAÇÃO DETALHADA THURSDAY – August 22, 2013 – SUJEITA A AJUSTES

August 22, 2013 – THURSDAY - 09:00 to 11:00 AM ROOM 1 - LANGUAGE: PORTUGUESE

BRAZIL 4D. INTERACTIVE DIGITAL TV WORKING FOR SOCIAL INCLUSION. MOD.: ANDRÉ BARBOSA FILHO, PROF. DR. – SET/ EBC

SPEAKER: ANDRÉ TERRA - INTACTO

SPEAKER: COSETTE CASTRO, PROFA. DRA. – UFC

SPEAKER: FERNANDO CROCOMO, PROF. DR. - UFSC

SPEAKER: GUIDO LEMOS, PROF. DR. - UFPB - LAVID

August 22, 2013 – THURSDAY - 09:00 to 11:00 AM ROOM 2 - LANGUAGE: PORTUGUESE. ENGLISH.


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OTTS AND CONNECTED TVS. HARMONIZATION OF CONTENT. BROADCAST X BROADBAND. Mod.: David Britto - SET/ TQTVD SESSION OVERVIEW The session addresses the key proposals for harmonization of Broadcast & Broadband contents. What problems these proposals seek to address? What business models can be exploited? What is the current status and evolution?

HYBRIDCAST SPEAKER: MASARU TAKECHI – NHK – Japan

HBBTV SPEAKER: CHRISTOPH DOSCH – IRT (Institut fuer Rundfunktechnik GmbH)

SPEAKER: AGUINALDO BOQUIMPANI – DTV ADVISER

August 22, 2013 – THURSDAY - 09:00 to 11:00 AM ROOM 3 - LANGUAGE: PORTUGUESE

CONSUMPTION: WHAT WILL BE THE FUTURE OF BRAZILIAN TELEVISION? OPEN TV, PAY-TV, WEB TV, VIDEO ON THE INTERNET, ...? Mod.: Luiz Gurgel - SET/ TV Jornal – PE SESSION OVERVIEW Effectively, what factors and actions will be delineate this future scenario? In this session, we will carry out a prospective analysis of open TV Business. Some people consider that open TV will be replaced by pay TV (predominantly) and Internet TV. Others believe that open TV, cable TV and Web TV will coexist in a complementary way. Who is right?

SPEAKER: MARCELO COUTINHO – PORTAL TERRA

SPEAKER: ALEXANDRE HOTZ MORET - SKY

August 22, 2013 – THURSDAY -09:00 to 11:00 AM ROOM 4 - LANGUAGE: PORTUGUESE

WORKSHOP OF MEASUREMENTS IN DTV. Mod.: ALBERTO PADUAN – TV CULTURA OVERVIEW DA SESSÃO Do it right at hte first time: Save time and money by increasing productivity of the operations and Engineering teams in a video and audio station. Video and audio operation sets the maximum quality that will be produced by a TV Station or House Producer, no matter what kind of transport will be used SDI, ES, TS / BTS, File, ISDB-TB ou DVB S/S2. The increased demand and pressure for time optimization in production have placed focus on operating efficiency. This workshop aims to demonstrate how modern monitors signal together with the proper training fulfill the function of speed and minimize the time setting of the environment capture, production, post-production, display and transmission. Ensuring that the entire production flow is within the technical and artistic standards, saving time and gaining necessary assertiveness.

SPEAKER: ELIÉSIO SILVA JR. – TEKTRONIX

August 22, 2013 – THURSDAY - 11:30AM TO 01:30PM ROOM 1 - LANGUAGE: PORTUGUESE.

MEDIA AND CONECTIVITY: HOW INTERNET, SOCIAL NETWORKING, NEW TECHNOLOGIES, SIMULTANEITY AND CONVERGENCE OF THE MEDIA ARE SETTING A NEW SCENARIO? MOD.: ROBERTO FRANCO - SBT / SET / FÓRUM SBTVD


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SPEAKER: JULIANA SAWAIA – IBOPE MEDIA

DISCUSSANT: FLÁVIO FERRARI - QUAL CANAL

DISCUSSANT: GUILHERME SILVA - LEO BURNETT

DISCUSSANT: JOSÉ ROBERTO MACIEL - SBT

August 22, 2013 – THURSDAY - 11:30AM TO 01:30PM ROOM 2 - LANGUAGE: PORTUGUES. ENGLISH

TRENDS AT DIGITAL MEDIA MOD.: CLAUDIO EDUARDO YOUNIS – SET/ ELETRO EQUIP

1.

DISCUSSANT GUEST: SALUSTIANO FAGUNDES – HXD SOLUTIONS

SPEAKER: HUGO MARQUES - CISCO

THE NEW PARADIGMS OF CONTENTS INDUSTRY SPEAKER: FERNANDO MANUEL MONIZ GALVÃO DE ALBUQUERQUE - RTP

SPEAKER: APPLE

SPEAKER: GOOGLE

SPEAKER: IBM

SPEAKER: NETFLIX


TUTORIAL: ANALYSIS OF LINK AND NEW TECHNOLOGIES FOR SATELLITE TV BROADCASTING MOD.: J. R. CRISTOVAM - SET/ UNISAT/ UFF SESSION OVERVIEW ANALYSIS OF SATELLITE LINK In this mini-tutorial will be present the technical concepts involved in a satellite link for digital TV transmission at different resolutions. The presentation will also address the standards for digital TV transmission via satellite, technical concepts and typical costs involved for contribution and distribution of audiovisual content. Greater emphasis will be given to new technologies for increased spectral efficiency and thus reducing bandwidth associated with streaming content. We will also discuss the alternatives and scenarios for decision of broadcasters, including economize at daily operations, or seize the opportunity and migrate directly to Full-HD without higher increase in costs. Actual case studies will be presented.

ULTRA HD SATELLITE TV, KA-SAT AND NEWSSPOTTER FULL IP-SNG FOR KA BAND SPEAKER: CRISTIANO BENZI - EUTELSAT / FRANCE This mini-tutorial will start with explanations of the most recent trials and innovative experiences in TV broadcast Next Generation. It will be covered the UltraHD TV studies with the first broadcast realized in Europe 8K TV "SuperHivision" by satellite in collaboration with NHK, BBC, RAI and EBU and Channel Demonstration 4K TV now on air by Eutelsat 10A satellite. After that, it will be cover the use of Ka-band for professional TV and video consumption applications. The presentation will end with a brief introduction of NewsSpotter, the innovative, light and full-IP system which is revolutionizing SNG in Ka Band in Europe.

ADVANCED MODULATIONS ("POST-DVB-S2") AND RF CARRIER ID SPEAKER: BART VAN UTTERBEECK - NEWTEC The DVB Consortium is poised to set a new standard more advanced to extend the current DVB-S2 standard, with expected publication in 2013. With new orders of modulation are obtained more bits / symbol, and especially with the use of advanced filters can increase spectral efficiency, bringing new perspectives to TV broadcasters in terms, both with external input, such as distribution, internalization Digital TV and the TV broadcasts Next Generation. During the presentation following topics will be elaborated: What is the meaning of "modulation constrained"? Difference between linear channel and nonlinear channel on the satellite, and what is the potential impact on the modulation scheme.How advanced filters can increase efficiency in satellite; - Adoption of 16APSK modulation on DSNG market in Brazil; - Potential of 32APSK and 64APSK. During this mini-tutorial, you


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will have the opportunity to learn about these new techniques, associated technologies and how to enjoy the advantages and benefits. Also covered will be the subject RF Carrier ID approved by DVB


DEFORMATION DIAGRAM OF THE TRANSMITTING ANTENNA DEPENDING ON THE POSITIONING OF THE ANTENNA ON THE TOWER: MYTH OR REALITY? HOW TO EVALUATE THE COVERAGE IN THIS SITUATION? WHAT ARE THE INDICATED SOLUTIONS? MOD.: VALDEREZ DONZELLI - SET/ ADTHEC

SPEAKER: RAMIRO FRUGOLI FRANCO – IDEAL ANTENAS

SPEAKER: DANTE CONTI – TRANS TEL

SPEAKER: MARIO - KATHREIN

August 22, 2013 – THURSDAY - 03:00 TO 05:00 PM ROOM 1 - LANGUAGE: PORTUGUESE.

GINGA - FOCUS AND PATHWAYS TO THE NOT EXPLORED INTERACTIVE POTENTIAL MOD.: AGUINALDO BOQUIMPANI – DTV ADVISER


TRANSMEDIA PLAY ON SECOND SCREEN Mod.: RODRIGO DIAS ARNAUT – SET/ TV GLOBO SESSSION OVERVIEW Second screen contents killers, technologies and key factors for the success with multi platforms. Audience. What are the chances of a methodology for multi platform producing, a new form of TV engineering? Anyone who has experienced and who is "playing" with the audience (transmedia play) evaluating the cases of second screen in Brazil and abroad, is interactivity 3.0.

TRANSMEDIA PLAY ON SECOND SCREEN CO-MOD.: DIMAS DION – ESCONDERIJO The journey user synchronizing content as one of the key factors for second screen apps; TV more social on the activation of spontaneous content creators (key for the engagement); New roles for production and technology areas, where it is necessary to observe the way in which the audience and fans are "living" across multiple screens. " "You have to fish where the fish are" Tim Kring - speaking about "Touch" (March 2012); New audience behavior and how the tools are collaborating to "surf" on the new waves could be on social networks, mobile applications, digital TV, games, connected TV, internet, sms, vod among other media that can interact WITH or HOW second screen.

SPEAKER: MARCELO PENA - SEÑORES

SPEAKER: RICARDO GODOY - SOUL DIGITAL MARKETING & CONVERGÊNCIA.


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WEB TV - HOW NEW PLATFORMS OF TECHNOLOGY REDEFINE OUR VIDEOS CONSUMPTION MOD: MARCELLO AZAMBUJA - SET / GLOBO.COM OVERVIEW OF THE SESSION With the ability to watch video on-demand, could be bye set-top box, or by the web, the habit of consumption TV tends to be increasingly impacted. With the evolution of mobile devices with Internet access and better screens (tablets and cell phones) this gets a new scale. At this session we will discuss what impacts are expected, and how the market is positioning itself in relation to the technology evolution. The only certainty here is that the way we consume television will never be the same.

SPEAKER: REYNALDO FAGUNDES – OTT CLOUD

SPEAKER: SANDRA JIMENEZ – YOU TUBE

SPEAKER: CASSIANO FRÓES – GLOBOSAT

TELEVISION IN THE CLOUDS SPEAKER: SALUSTIANO FAGUNDES - HDX In an environment where more and more viewers are interacting and sharing their opinions and preferences, the question is no longer discuss "what will happen" but "what can be done" at what is already happening. The major technological leap that is making devices like TVs, smartphones and tablets increasingly convergent and connected to internet, it also brings opportunities for formatting new business models. This theme, which was previously restricted to scenarios startups, is gaining wider dimensions: Traditional companies like Comcast, Disney, HBO and BBC already use digital multi-platform to distribute and monetize their content in a clear strategy that need to be present where the consumer is. In the background of this revolution, integrated platform based on cloud computing are having an increasingly important role in managing, in an integrated and scalable, digital products and services related to television. The lecture will introduce concepts, cases demonstrate and explain how integrated solutions for cloud computing are helping to build a new television


DTV RECEPTION SYSTEMS: ANTENNAS, ... MOD.: EDUARDO BICUDO – SET/ EBCOM SESSION OVERVIEW The use of fiber optic in digital TV distribution by collective ANTENNA We will cover the reception and distribution of adjacent digital channels, filters, converters amplifiers. We will show in a practical way, demonstrating fusion, mechanical splice, measurement, connectorized, etc.. Regarding Fiber Optic will be showed: Advantages, disadvantages, principles of operation, types, construction and types of optical cables. Attenuation and dispersion in the optical fiber. Types of: LED, laser wavelength. Connectors: types, polishes. Amendments: cleaning, etching, cleaving, fusion splicing, mechanical, connectorized. Installation of optical fiber: care, DIO, DGO (pull boxes).

SPEAKER: WALTER CARVALHO – FOTONICA

SPEAKER: JOÃO - ELETRONICA WADT

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