set conference 2013 august 19, 20, 21, 23 ...set conference 2013 – august 19, 20, 21, 23 - centro...

SET CONFERENCE 2013 – AUGUST 19, 20, 21, 23 - CENTRO DE EXPOSIÇÕES IMIGRANTES – SÃO PAULO – SP - BRAZIL

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Monday – August 19, 2013 – withdrawal of credentials: 08:00 AM to 05:00 PM

August 19,2013 - Monday - 11:30 AM to 01:30 PM

BIG DATA. CLOUD COMPUTING, + …. Mod.: Emerson Weirich SET/ EBC

NEWS: PRODUCTION AND TECHNOLOGY. Mod.: Raimundo Lima SBT Speakers: Ethevaldo Siqueira Ulrich Sparrer - Deutsche Welle

AUDIO PRODUCTION Mod.: Luiz Fausto SET/ TV Globo

August 19,2013 - Monday – 03:00 to 05:00 PM

ISDB INTERNATIONAL Mod.: Olimpio Franco SET/ Fórum TV Digital Speakers: Genildo Lins – Ministério das Comunicações Hitoshi Sanei – NHK Juan Pablo Alviz – ALBAVISION TV Katsumasa Hirose - NHK

VISUAL EFFECTS Mod.: Jose Dias TV Globo

IP PRODUCTION Mod.: Marcio Pereira SET/ Canal Futura

BEYOND HD Mod.: Raymundo Barros SET/ TV Globo Speakers: Hugo Gaggioni – SONY Wilson Almeida – TV GLOBO

August 19,2013 - Monday - 05:30 to 07:30 PM

INTEGRATING: PROFESSIONAL MARKET, EDUCATIONAL AND R&D MOD.: Frederico Rehme – SET/ RPCTV

MULTIPLATFORM PRODUCTION: SECOND SCREEN + ... Mod.: Marcelo Souza TV Globo

SPORTS EVENTS PRODUCTION Mod.: Fabio Angeli SET/ Rede Record Speakers: Hugo Gaggioni – SONY Sergio Santoro – REDE RECORD

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TUESDAY – August 20,2013 – withdrawal of credentials: 08:00 AM to 05:00 PM

August 20,2013 - Tuesday - 09:00 to 11:00 PM

OPENING CEREMONY Olimpio Franco – SET President

SPEAKERS ADILSON PONTES MALTA – SET FIRST PRESIDENT GORDON H. SMITH – PRESIDENT AND CEO OF NAB - National Association of Broadcasters

August 20,2013 - Tuesday - 11:30 AM to 01:30 PM

CINEMA : TRENDS AND NEW TECHNOLOGIES Mod.: Celso Araujo SET Speakers: Erick Soares – SONY Hugo Gaggioni – SONY Guilherme Correa - ÁTOMO VFX Lucas Saldanha - DOIS OLHARES Márcio Pasqualino - PSYCHO N’ LOOK Sergio Constantino – PANASONIC Rodrigo Thomé – DOIS OLHARES

SPECTRUM DTV, LTE, +... Mod.: Fernando Ferreira SET/ REDE BAND

WORKFLOW, MAM AND METADATA Mod.: Paulo Canno SET/ TV Gazeta de Vitória

INFRASTRUCTURE Mod.: Nivelle Daou Jr SET/ Rede Amazônica


ANALOGIC SWITCH OFF DTV IMPLANTATION Mod.: Ivan Miranda SET/ RPCTV Speakers: Marco Martins - RPCTV

QUALITY CONTROL Mod.: Jose Antonio Garcia SET/ TV Brasil Speakers: Bruce Devlin – AMBERFIN/ AD-DIGITAL Silvino Almeida - Tektronix

POWERING EFFICIENCY Mod.: Oripide Cilento SET/ NIC


R & D Mod.: Carlos Nazareth SET/ INATEL

August 20 to 22, 2013 - 12:00 to 20:00 PM - Broadcast & Cable EXHIBITION Visit this international show with more than 130 exhibitors.

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Wednesday – August 21,2013 – withdrawal of credentials: 08:00 AM to 05:00 PM

August 21,2013 - Wednesday - 09:00 to 11:00 PM

STANDARDS IN EVOLUTION. Mod.: Francisco Perez SET/ TV Globo Speakers: Ernesto Santos - GLOOKAST Hitoshi Sanei – NHK Peter Symes – SMPTE

MOBILITY LTE, 4G, WIFI +... . Mod.: Antonio João SET/ Via Embratel Speakers: Eric Mcculley - PHASE/ VISILINK Marcus Manhães - FUNDAÇÃO CPQD

LEGISLATION Mod.: Tereza Mondino SET/ TM Consultoria

RADIO PRODUCTION MODELS: WORLD CUP, EXTERNAL AND AUDIO OVER IP Mod.: Caio Klein – SET/ RBSTV

August 21, 2013 - Wednesday - 11:30 AM to 01:30 PM

HOT TOPICS FoB TV Mod.: Liliana Nakonechyj SET/ TV Globo Speakers: Gerard Faria - TEAMCAST Yoshiaki Shishikui – NHK

Trends and Innovations in Satellite Operators for Brazilian TV Networks/ TV Stations Mod.: Cristovam SET/ UNISAT/ UFF Speakers: Délio Morais – Hughes Estevão Ghizoni - Intelsat José Édio Gomes - HISPAMAR Jurandir Pitsch - SES Lincoln Oliveira - Star One Mauro Wajnberg - TELESAT Brasil William Hemmings - Romantis Brasil

LOUDNESS Mod.: Alexandre Sano SET/ SBT Palestrante: Thomas Lund – TC ELECTRONIC

RADIO ON LINE Mod.: Marco Tulio SET/ SISTEMA GLOBO DE RADIO

August 21, 2013 - Wednesday - 03:00 to 05:00 PM

HOT TOPICS Mod.: Fernando Bittencourt SET/ TV GLOBO

VIDEO COMPRESSION HEVC, MARKET IMPACTS Mod.: Cristiano Akamine Universidade Mackenzie Speakers: Carla Pagliari – IME Gustavo Dutra - ATEME Matthew Goldman – Ericsson Sergio Trovo - NTT Yuzo Iano - Unicamp

BEST PRACTICES AT DTV: ROBUSTNESS, ACCESSIBILITY, QUALITY Mod.: Carlos Fini SET/ RBSTV Speakers: Arnaldo Cezar -ACERP Claudio Borgo - NET Edson Moura – FÓRUM SBTVD /TV GLOBO

RADIO: PERFORMANCE TRANSMISSION. MIGRATION AM: TECHNICAL CRITERIA Mod.: Caio Klein SET/ RBSTV


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THURSDAY – August 22, 2013 – withdrawal of credentials: 08:00 AM to 05:00 PM

09:00 to 11:00 AM

SOCIAL TV Mod.: Andre Barbosa – SET/ EBC

OTTS AND CONNECTED TVS. Harmonization of content. Broadcast x Broadband. Mod.: David Britto SET/ TQTVD Speakers: Christoph Dosch – IRT Masaru Takechi – NHK

CONSUMPTION: what will be the future of TELEVISION BRAZILIAN? OPEN TV, PAY-TV, WEB TV, VIDEO ON THE INTERNET, ... ? Mod.: Luiz Gurgel SET/ TV Jornal – PE Speakers: Alexandre Moret - SKY Marcelo Coutinho – PORTAL TERRA Pedro Tourinho

MEASUREMENTS IN DTV WORKSHOP . Mod.: Alberto Paduan TV Cultura Speaker: Eliésio Silva Jr.– TEKTRONIX

11:30 AM to 01:30 PM

HOT TOPICS Mod.: Roberto Franco SET/ SBT/ Forum SBTV

MEDIA TRENDS Mod.: Claudio Younis SET/ Eletro Equip

Tutorial: Link analysis and New Technologies for Satellite TV Broadcasting Mod.: J. R. Cristovam SET/ UNISAT/ UFF Speakers: Bart Van Utterbeeck – NEWTEC Cristiano Benzi – EUTELSAT

ANTENNA TRANSMISSION SYSTEMS MOD.: Valderez Donzelli SET/ ADTHEC

03:00 to 05:00 PM

TRANSMEDIA PLAY ON SECOND SCREEN Mod.: Rodrigo Dias Arnaut SET/ TV GLOBO Co-Mod.: Dimas Dion - ESCONDERIJO

TRENDS IN PRODUCTION TECHNOLOGY Mod.: Nelson Faria SET/ TV Globo Speakers: Alex Born – CONSULTORIA/ GIECH Gustavo Caetano – SAMBA TECH Nissan Guanaes - AFRICA Rafael da Cunha – TERRA TV

HOT TOPICS: TARGET ADVERTISEMENT Mod.: Marcelo Azambuja SET/ Globo.com Speaker: Salustiano Fagundes - HDX

DTV RECEPTION SYSTEMS: ANTENNAS, ... Mod.: Eduardo Bicudo SET/ EBCOM Speakers: João - ELETRONICA WADT Walter Carvalho - FOTONICA


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AUGUST 19, 2013 – MONDAY - 11:30 AM TO 01:30 PM ROOM 2 - LANGUAGE: PORTUGUESE.

BIG DATA. CLOUD COMPUTING, + …. MOD.: EMERSON WEIRICH – SET/ EBC SESSION OVERVIEW Digital media Workflows must be optimized in order to provide higher production flexibility, higher quality and lower cost as possible, also has to follow the media trends consumption. In the broadcast stations, the amount of data to be managed and controlled increases over time and as a consequence engineering designs become more complex. As the amount of information generated grows exponentially to the current workflows is critical to ensure the ability to process and manage so much information. Increasingly, we have to handle larger volumes of data with high speed and accessibility from anywhere. On the other hand, viewers are more and more interacting with the second screen generating important comments, information and data about the content and also consuming more and more media directly by Internet. In turn, viewers are increasingly interacting with the "second screen", generating important comments, information and data on the content and also assisted are consuming more media directly on the Internet. At this session expert professionals will discuss the "state of art" of these technological solutions for managing the flow of media and data, Big Data and Cloud Computing in the world of Broadcast, the new engineering challenges and technology trends.

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AUGUST 19, 2013 – MONDAY - 11:30 AM TO 01:30 PM ROOM 2 - LANGUAGE: PORTUGUESE.

NEWS: PRODUCTION AND TECHNOLOGY. MOD.: RAIMUNDO LIMA – SET/ SBT

PROGRAM PRODUCTION FOR A WORLD-WIDE DISTRIBUTION. CHALLENGES AND ANSWERS. IN DIALOGUE WITH THE WORLD – A TECHNICAL VIEW SPEAKER: ULRICH SPARRER - DEUTSCHE WELLE Introduction: Who we are / Where we come from / Where we go Our program: Key questions / Requirements for logistics and technology. How to make the best of content in a multilanguage / multiplatform world?. How to achieve flexibility in a fast turning world? System and workflow design. From Acquisition to Distribution – An Overview of our system architecture. Tools and functions – with focus on production methods in the editorial environment BPMN, SOA, FIMS, IMF – How could they help us

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SPEAKER: ETHEVALDO SIQUEIRA


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AUGUST 19, 2013 – MONDAY – 03:00 PM TO 05:00 PM ROOM 1 - LANGUAGE: PORTUGUESE. ENGLISH.

ISDB INTERNATIONAL Mod.: Olimpio Franco SET/ Fórum TV Digital SESSION OVERVIEW In this session we intend to cover the main cases of standards ISDB-T deployments realized in recent years by broadcasters and networks and other developments happened in some countries. We want to highlight the evolution of the harmonization work of ISDB-T International standards for Hardware, Middleware and also EWBS standard. We also intend to address the future of Digital TV and spectrum difficulty scenario showed in a not so far future. How can they help us?

SPEAKER: GENILDO LINS – MINISTRY OF COMMUNICATIONS.

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8 MHZ STANDARD FOR AFRICA AND STANDARDS FOR THE INTERNATIONAL ISDB SPEAKER: HITOSHI SANEI – NHK

INTRODUCTION OF EWBS AND GINGA DATACASTING PROJECT IN PERU SPEAKER: KATSUMASA HIROSE- NHK On 11th March 2011, the Great East Japan Earthquake caused a great damage to Japan and made us realize how important disaster prevention is globally. In this earthquake, the tsunami alert, that is EWBS (Emergency Warning Broadcasting System), from ISDB-T Digital Terrestrial Broadcasting, generated evacuation and played an important role in public transportation accident prevention. In this scenary, Japan International Cooperation Agency (JICA) made researches and collected information about great earthquakes and tsunamis risks on the Asian and Pacific Rim countries. Then, Peru made a request to Japan to integrate this disaster prevention system on a wide area of the country. After that, Japan and Peru are collaborating to drive this system integration. In this presentation, we will introduce EWBS. In addition, as a part of the project, we have been making processes to install a GINGA datacasting contents server to IRTP (Peruvian national broadcaster) for datacasting commercialization in Peru. After installation this server, IRTP will be required to create datacasting programs and broadcast them. Upon datacasting creation, INICTEL-UNI (Peruvian national research institute of electrical communication), in order to provide help in this matter, has been developing GINGA applications using equipment provided from Brazil. In this presentation, we will introduce the Japanese sample screen images, e.g., news, weather, earthquake and tsunami, sports, etc. in order to launch the datacasting program in Peru and thus Latin American Countries.

SPEAKER:JUAN PABLO ALVIZ – ALBAVISION TV

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AUGUST 19, 2013 – MONDAY – 03:00 PM TO 05:00 PM ROOM 4 - LANGUAGE: PORTUGUESE. ENGLISH.

BEYOND HD Mod.: Raymundo Barros SET/ TV Globo

SPEAKER: HUGO GAGGIONI – SONY

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SPEAKER: WILSON ALMEIDA – TV GLOBO

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AUGUST 19, 2013 – MONDAY– 05:30 PM TO 07:30 PM ROOM 2 - LANGUAGE: PORTUGUESE.

INTEGRATING: PROFESSIONAL, EDUCATIONAL AND R&D MARKET MOD.: Frederico Rehme – SET/ RPCTV SESSION OVERVIEW We incentive television and electronic media professionals that work in areas of recruitment, selection, training and staff managers to participate of this session. We invite managers of educational institutions and research centers whose subject matter covers television and electronic media to show their research projects in progress and also an overview of the services performed for the technical community. Our proposal is to promote for the technical staff of stations and other potential customers the capacity and technology of institutions from various regions of the country. With the certainty that this integration will open possibilities to suit the current demand for skilled manpower in our area.

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AUGUST 19, 2013 – MONDAY– 05:30 PM TO 07:30 PM ROOM 3 - LANGUAGE: PORTUGUESE.

MULTIPLATFORM PRODUCTION: SECOND SCREEN + ... MOD.: MARCELO SOUZA - TV GLOBO SESSION OVERVIEW With the proliferation of portable multifunction devices, the advancement of broadband and new habits multi task, the concept of Second Screen appears to complement the experience of watch TV, strengthening the concept of sync with linear programming and opening doors for transmedia production. Habits and trends. tools for sync. Impact on Distribution.

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AUGUST 19, 2013 – MONDAY– 05:30 PM TO 07:30 PM ROOM 4 - LANGUAGE: PORTUGUESE. ENGLISH

SPORTS EVENTS PRODUCTION Mod.: Fabio Angeli SET/ Rede Record

PALESTRANTE: HUGO GAGGIONI – SONY

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PALESTRANTE: SERGIO SANTORO – REDE RECORD

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AUGUST 20, 2013 – TUESDAY – 09:00 AM TO 11:00 PM 1ROOM3 - LANGUAGE: PORTUGUESE AND ENGLISH

OPENING CEREMONY Mod.:OLIMPIO JOSE FRANCO - SET PRESIDENT

SPEAKER: GORDON H. SMITH – NAB PRESIDENT AND CEO

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SPEAKER: ADILSON PONTES MALTA - SET FIRST PRESIDENT

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AUGUST 20, 2013 – TUESDAY – 11:30 AM TO 01:30 PM ROOM 1 - LANGUAGE: PORTUGUESE. ENGLISH.

CINEMA: TRENDS AND NEW TECHNOLOGIES MOD.: CELSO ARAUJO - SET

TRENDS AND NEW TECHNOLOGIES OF 4K/8K CAPTURE. STATE OF THE ART AND NEW WAYS projection 4K/8K SECTOR SPEAKER: ERICK SOARES DE OLIVEIRA - SONY BRAZIL Trends and new technologies to capture 4k/8k. Evolution of technology to capture digital cinema, sensor evolution, product line, key features offered, recording and storage technologies, family CINEALTA cameras like the NEX-FS700, PMW-F3, PMW-F5, PMW-F55, F65 and Broadcast formats like HDCAM SR, XAVC and RAW. State of the art of projection 4K/8K and new ways sector: Technology Projection Digital 4K, vision and evolution of the line for digital cinema projectors, technologies and product lines.

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XAVC CODEC SPEAKER: HUGO GAGGIONI – SONY

LASER PROJECTION SPEAKER: SERGIO CONSTANTINO - PANASONIC BRAZIL Laser Projection Technologies for domestic, business and academics segments.

COMPUTER GRAPHICS SPEAKER: GUILHERME CORREA - ÁTOMO VFX Visual Effects Technology for the segments of TV / Film / Advertising

COLOR CORRECTION SPEAKER: MÁRCIO PASQUALINO - PSYCHO N’ LOOK COLOR CORRECTION TECHNOLOGY DAVINCI RESOLVE for the segments of TV / Film /


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Advertising.

THE SUPPORT OF AERIAL FILMING CINESTAR 8 + GIMBAL. AERIAL FILMING AND TRAINING CENTER IN RIO DE JANEIRO SPEAKER: LUCAS SALDANHA - DOIS OLHARES Support for Footage Airlines CINESTAR 8 + GIMBAL with 3 Axis with Canon 5D Mark III, Training Center "2OLHARES" authorized APPLE by IDS Technology, ADOBE, MOTION DESIGNER, DAVINCI RESOLVE

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AUGUST 20, 2013 – TUESDAY– 03:00 PM TO 05:00 PM ROOM 2 - LANGUAGE: PORTUGUESE.

SWITCH OFF ANALÓGICO IMPLANTAÇÃO DTV Mod.: Ivan Miranda - SET/ RPCTV OVERVIEW DA SESSÃO Digital TV is a reality for Brazil. We define a standard that figures among the betters in the world, including has being adopted by most countries in Latin America. Now we have the challenge of implementing the entire distribution network digital signal in the country and its complementary services (SARC and Ancillary). It is a mobilization of broadcasters, industry, associations and regulatory agencies. It is expected to advance the switch off for 2015 in several cities, including the capitals. The scenario is Challenger, with a short horizon, where huge investments and the readjustment of infrastructure are major challenges. How to orchestrate all this rapid migration whereas the the frequency spectrum becomes limited? Objective: Allow a debate showing the alignment between broadcasters, associations and government on the issue in view of the presented scenario and how the current government shall be decisive to the successful implementation of DTV. Bring practical results on the implementation of digital coverage, including SFN and Gap Filler. Efforts of the Ministry of Communications and ANATEL in reducing bureaucracy of the process of granting, approval of spaces and equipments, as well as actions to facilitate access to DTV receivers by the population. To permeate the debate with variables administrable and others still open as to the efforts that will be needed to enable the switch off from the perspective of the viewer, so that the process of technological transition could be transparent to the population.

PALESTRANTE: MARCO ANTÔNIO MARTINS - RPCTV

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AUGUST 20, 2013 – TUESDAY – 03:00 AM TO 05:00 PM ROOM 3 - LANGUAGE: PORTUGUESE AND ENGLISH

QUALITY CONTROL MOD.: JOSE ANTONIO GARCIA – SET/ TV BRASIL SESSION OVERVIEW Testing signal from studio to the viewer is important for quality control. As the number of programs increases, there are fewer personnel to monitor them, and without the proper monitoring equipment problems not detected can arise in the signal path to the screen. From HD 50 inches screens to cell phone size devices, they all need to decode the signal without faults.

IS QUALITY CONTROL IN THE FILE-BASED WORKFLOW A NECESSARY EVIL? SPEAKER: BRUCE DEVLIN – AMBERFIN/ AD-DIGITAL By attending this presentation participants will understand the fundamental role of quality control in multi-format file based workflow with particular emphasis on planning for enterprise architecture with or without a MAM. Attendees will learn about the concept of Unified Quality Control and how it can improve any file-based workflow to increase productivity and reduce waste. With media organizations worldwide seeking to exploit the opportunities presented by new distribution channels and new media consumption patterns, quality control across all these media forms is becoming a mission critical issue. In this session, Bruce Devlin, AmberFin's CTO will present the concept of Unified Quality Control and explore the practical ways in which it can improve file-based workflows. During his presentation, Devlin will show how we can borrow tried and tested automation methodologies from the automotive and other manufacturing industries and apply them to the media industry. He will show how unification of different analysis tools from different vendors can give best-of-breed systems that appear as though they are a single cohesive system. He will demonstrate that using UQC to collect baseline data on the operation of a complex media system, such as an ingest or transcode farm, can be used to investigate and act on external changes to that system which would otherwise have been opaque or invisible to the downstream process. He will conclude that UQC adds visibility to a system that allows it to be more readily controlled and more readily changed to keep it efficient and waste free.

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CHANGING THE FOCUS OF QUALITY FOR THE VIEWER SPEAKER: SILVINO MARCIO ALMEIDA - TEKTRONIX As control and monitoring based on the quality of the experience can be implemented to optimize the operation and infrastructure. In an environment in which television services are increasingly targeted, distributed on multiple platforms, accessible through different devices, the importance of the quality perceived by the user is crucial in their consumption behavior of these services. Several questions arise. How to ensure the quality of content and viewer loyalty without having access to the end user device? How to guarantee the final quality from capture to display end device flowing through different platforms, standards and partners? The technique of Quality of Experience is a new paradigm for control and quality assurance of SLA (Service Level Agreement) the content and infrastructure optimization that allows monitoring and controlling the content quality from capture, post-production, compression steps, headends to broadcast content to end users. Ensuring the desired quality in the chosen platform and helping to retain the viewer.

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AUGUST 21, 2013 – WEDNESDAY – 09:00 AM TO 11:00 AM ROOM 1 - LANGUAGE: PORTUGUESE AND ENGLISH

STANDARDS IN EVOLUTION. MOD.: FRANCISCO PEREZ - SET/ TV GLOBO

SPEAKER: PETER SYMES – SMPTE

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SPEAKER: HITOSHI SANEI – NHK SPEAKER: ERNESTO SANTOS - GLOOKAST

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AUGUST 21, 2013 – WEDNESDAY – 09:00 AM TO 11:00 AM ROOM 2 - LANGUAGE: PORTUGUESE AND ENGLISH

MOBILITY: 4G / LTE - OPPORTUNITIES AND CONCERNS FOR BROADCASTING MOD.: ANTONIO JOÃO - SET/ CLARO TV SESSSION OVERVIEW The deployment platform LTE / 4G is being accelerated by the proximity of the World Cup in 2014 and 2016 Olympics events. Considering the higher available bandwidth, which is the positive impact that we can expect about its use for transmission of high quality video contribution? What will be the impact of the use of the 700MHz band on the Digital TV broadcasts? Come to meet the worldwide trends and successful experiences with the use of this new form of contribution.

COEXISTENCE TV DIGITAL E LTE IN 700 MHz SPEAKER: MARCUS MANHÃES - FUNDAÇÃO CPQD Analysis of Coexistence for digital terrestrial television system and Long Term Evolution (LTE) system in the allocated 700 MHz frequency band. Starts with an international benchmarking, in secondary base, in order to gather information and describe the problem of interference on DTV from deployment of LTE. The countries studied are Australia, France and the United Kingdom. Mitigation of interference is observed. This is followed by laboratory tests, describing the methodology that allows highlighting the temporary coexistence in spectral overlap of the two systems for the Brazilian context and identifying and quantifying interference between LTE and digital TV. Is evaluated TV channels, eNodeB and User Equipment. Is evaluated the band guard and the feasibility of assigning LTE allocation as proposed by APT. TV and LTE signals settings are exercised, generated by the respective standards technologies ISDB-Tb and LTE, evaluating its impact on the systems coexistence. Finally, we present case studies with real broadcasters, analyzing the mitigation and control interference.

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BROADCAST QUALITY VIDEO USING CELLULAR NEWS GATHERING (CNG) SYSTEMS SPEAKER: ERIC MCCULLEY - PHASE/ VISILINK “Broadcast Quality Video” has evolved to become synonymous with such terms as high quality, superior signal-to-noise ratio and dependability. The transition from analog to digital broadcast television standards have added new terminologies such as high definition, low latency, and real-time video streaming. Broadcasters find themselves contending with a new set of challenges as they continue to pursue the standards of “high quality video” in an ever evolving digital broadcast domain. It is a struggle trying to keep pace with the public's insatiable appetite for media rich video services. How then can the broadcaster continue to operate in this frenzied environment while maintaining an acceptable level of broadcast quality video? The answer is through increased efficiencies in modulation and encoding techniques and leveraging the unlicensed public 3G, 4G


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and LTE wireless broadband infrastructures as a different transmission medium for a new type of video content gathering known as Cellular News Gathering (CNG). Broadcasting packetized video over multiple “bonded” cellular IP networks has gained popularity in recent years due to increased availability and reliability of these networks and the Internet. It is; however, difficult to maintain a high Quality of Service (QoS) when streaming real-time HD or SD broadcast quality video over cellular networks and the internet. Many packet based protocols have been adopted to improve the QoS of cellular networks for the delivery of streaming video services. Excessive time delays and bursty packet losses are often experienced on these networks, making QoS Control for real-time streaming applications essential. This presentation explores bandwidth-reducing modulation techniques, the shift from MPEG-2 to MPEG-4 (H.264) video encoding and advances in IP transmission protocols for real-time video streaming; thereby creating a higher value proposition for the broadcaster as they supplement their traditional licensed ENG and SNG operations with this new medium of video content gathering.

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AUGUST 21, 2013 – WEDNESDAY - 11:30 AM TOS 01:30 PM ROOM 1 - LANGUAGE: PORTUGUESE AND ENGLISH

HOT TOPICS. FoB TV MOD.: LILIANA NAKONECHYJ - SET/ TV GLOBO

FoB TV: THE EVOLUTION WAVES OF DIGITAL BROADCASTING SPEAKER: GERARD FARIA – TEAMCAST The Future of Broadcast TV initiative (FOBTV) was formed in April 2012 by leading world TV organizations to attempt to bring about a unified next-generation broadcast television system. The FOBTVs’ Technical Committee has initiated two working groups to progress the forum objectives: “To produce common requirements for a new terrestrial broadcast standard, applicable to mobile devices and accommodating internet connectivity, Ultra HDTV and new coding schemes like HEVC”. Thus, => The Use Case Analysis Group (TC-UCAG) has collected use-cases from the FoB TV members, performed their analytical classification, and has started to identify relevant technologies and technology gaps, => The Global Model Editorial Group (TC-GMEG) has been assigned to provide an overview of an end-to-end delivery system allowing the implementation of all the collected use-cases. The TC-GMEG has adopted for the purpose of this study, a “top-down” methodology and has performed modeling of the current platform, observations of the trends in all areas of the digital terrestrial television chain and finally has elaborated a Global Model for the Future of Broadcast TV. This presentation reports on the TC-GMEG study and the evolutionary paths currently considered by the FOBTV community.

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SUPER HI-VISION (UNFIXED) PALESTRANTE: YOSHIAKI SHISHIKUI - NHK

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AUGUST 21, 2013 – WEDNESDAY - 11:30 AM TO 01:30 PM ROOM: 2- LANGUAGE: PORTUGUESE

TRENDS AND INNOVATIONS IN SATELLITE OPERATORS FOR BRAZILIAN TV NETWORKS/ TV STATIONS MOD.: JOSÉ RAIMUNDO CRISTÓVAM NASCIMENTO SET/ UNISAT/ UFF

SPEAKER: JOSÉ ÉDIO GOMES - HISPAMAR

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SPEAKER: ESTEVÃO GHIZONI – INTELSAT

SPEAKER: JURANDIR PITSCH - SES

SPEAKER:: MAURO WAJNBERG - TELESAT BRASIL SPEAKER: LINCOLN AMAZONAS OLIVEIRA - STAR ONE

SPEAKER: DÉLIO MORAIS – HUGHES SPEAKER: TE: WILLIAM JOHN HEMMINGS - ROMANTIS BRASIL

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AUGUST 21, 2013 – WEDNESDAY - 11:30 AM TO 01:30 PM ROOM 3 - LANGUAGE: PORTUGUESE AND ENGLISH

LOUDNESS MOD.: ALEXANDRE SANO - SET/ SBT SESSION OVERVIEW Regulatory definitions of Loudness, in Brazil Presentation of the regulatory definitions of Law 10.222/2001 (Loudness), considering the changes recently approved by Provisional Measure 589/2012. At operation of the stations, which will be the impacts to fulfill the law? What are the next steps to improve control of loudness?

SPEAKER: THOMAS LUND – TC ELECTRONIC

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AUGUST 21, 2013 – WEDNESDAY - 03:00 AM TO 05:00 PM ROOM 2 - LANGUAGE: PORTUGUESE AND ENGLISH

VIDEO COMPRESSION: HEVC, IMPACTS ON THE MARKET MOD.: CRISTIANO AKAMINE - UNIVERSIDADE MACKENZIE

SPEAKER: GUSTAVO DUTRA – ATEME This year In January was completed the first draft of HEVC (Version 1) or High Efficiency Video Coding which is the new standard for video compression, substitute H.264/MPEG-4 AVC which was prepared jointly between ITU-T / VCEG (called H.265) and ISO-IEC/MPEG (called MPEG H Part 2). This pattern has as main advantages a performance in compression 2 times more efficient when compared to H.264, supporting images from QVGA (320x240) up to 8K x 4K (ultra HD), color depth with 8-bit and 10-bit (up 14-bit), 4:2:0, 4:2:2 and 4:4:4. In terms of complexity, considering the encoder, this pattern is 10 times more complex, but 1/3 simpler for current MPEG-4, with frame rates higher than 60fps, allowing extensions, escalation, 3D, etc. This pattern will also have 3 profiles: Main Profile, Main Profile 10 and Still Picture Profile. HEVC is more flexible in temporal prediction and scanning structure than MPEG-4, with its prediction and processing codes units, larger and more flexible. Increased in movement precision parameters (including the merge mode) and prediction of sub-pixel which include not quadratic transformations allowing asymmetry in its accuracy. The implementation of new in-loop filter filters more efficient and also, besides adding the new filter adaptive offset (SAO), adding up to use only the CABAC Entropy Code, result in compression efficiency beyond the current standards through evolution of the management of different contexts. Finally, the HEVC allows an improvement in speed throughput with reduced memory requirement.

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SPEAKER: SERGIO TROVO - NTT SPEAKER: MATTHEW GOLDMAN – ERICSSON

SPEAKER: YUZO IANO – UNICAMP

SPEAKER: CARLA PAGLIARI – IME

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AUGUST 21, 2013 – WEDNESDAY – 03:00 PM TO 05:00 PM ROOM 3 - LANGUAGE: PORTUGUESE AND ENGLISH

BEST PRACTICES AT DTV: ROBUSTNESS, ACCESSIBILITY, QUALITY

MOD.: CARLOS FINI – SET / RBSTV

SESSION OVERVIEW The session aims to discuss some aspects of digital TV that affect the viewer experience in addition to having legal impacts. Recent reviews and developments of the standard between the stations, the work involving accessibility and solutions involving the pay TV platform.

SPEAKER: ARNALDO CEZAR JACOB – ACERP

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SPEAKER: EDSON MOURA – FÓRUM SBTVD /TV GLOBO

SPEAKER: CLAUDIO BORGO - NET

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AUGUST 22, 2013 – THURSDAY – 09:00 AM TO 11:00 AM ROOM 2 - LANGUAGE: PORTUGUESE AND ENGLISH

OTTS AND CONNECTED TVS. HARMONIZATION OF CONTENT. BROADCAST X BROADBAND. Mod.: David Britto - SET/ TQTVD SESSION OVERVIEW The session addresses the key proposals for harmonization of Broadcast & Broadband contents. What problems these proposals seek to address? What business models can be exploited? What is the current status and evolution?

HYBRIDCAST PALESTRANTE: MASARU TAKECHI – NHK – Japan

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HBBTV PALESTRANTE: CHRISTOPH DOSCH – IRT (Institut fuer Rundfunktechnik GmbH)

IBB (ITU-T J.205/J.206)

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AUGUST 22, 2013 – THURSDAY – 09:00 AM TO 11:00 AM ROOM 3 - LANGUAGE: PORTUGUESE AND ENGLISH

CONSUMPTION: WHAT WILL BE THE FUTURE OF BRAZILIAN TELEVISION? OPEN TV, PAY-TV, WEB TV, VIDEO ON THE INTERNET, ...? Mod.: Luiz Gurgel - SET/ TV Jornal – PE SESSION OVERVIEW Effectively, what factors and actions will be delineate this future scenario? In this session, we will carry out a prospective analysis of open TV Business. Some people consider that open TV will be replaced by pay TV (predominantly) and Internet TV. Others believe that open TV, cable TV and Web TV will coexist in a complementary way. Who is right?

SPEAKER: MARCELO COUTINHO – PORTAL TERRA

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SPEAKER: ALEXANDRE HOTZ MORET - SKY SPEAKER: : PEDRO TOURINHO

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AUGUST 22, 2013 – THURSDAY – 09:00 AM TO 11:00 AM ROOM 4 - LANGUAGE: PORTUGUESE

WORKSHOP OF MEASUREMENTS IN DTV. Mod.: ALBERTO PADUAN – TV CULTURA OVERVIEW DA SESSÃO Do it right at hte first time: Save time and money by increasing productivity of the operations and Engineering teams in a video and audio station. Video and audio operation sets the maximum quality that will be produced by a TV Station or House Producer, no matter what kind of transport will be used SDI, ES, TS / BTS, File, ISDB-TB ou DVB S/S2. The increased demand and pressure for time optimization in production have placed focus on operating efficiency. This workshop aims to demonstrate how modern monitors signal together with the proper training fulfill the function of speed and minimize the time setting of the environment capture, production, post-production, display and transmission. Ensuring that the entire production flow is within the technical and artistic standards, saving time and gaining necessary assertiveness.

SPEAKER: ELIÉSIO SILVA JÚNIOR.– TEKTRONIX

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AUGUST 22, 2013 – THURSDAY- 11:30 AM TO 01:30 PM ROOM 3 - LANGUAGE: PORTUGUESE

TUTORIAL: ANALYSIS OF LINK AND NEW TECHNOLOGIES FOR SATELLITE TV BROADCASTING MOD.: J. R. CRISTOVAM - SET/ UNISAT/ UFF SESSION OVERVIEW ANALYSIS OF SATELLITE LINK In this mini-tutorial will be present the technical concepts involved in a satellite link for digital TV transmission at different resolutions. The presentation will also address the standards for digital TV transmission via satellite, technical concepts and typical costs involved for contribution and distribution of audiovisual content. Greater emphasis will be given to new technologies for increased spectral efficiency and thus reducing bandwidth associated with streaming content. We will also discuss the alternatives and scenarios for decision of broadcasters, including economize at daily operations, or seize the opportunity and migrate directly to Full-HD without higher increase in costs. Actual case studies will be presented.

ADVANCED MODULATIONS ("POST-DVB-S2") AND RF CARRIER ID SPEAKER: BART VAN UTTERBEECK - NEWTEC The DVB Consortium is poised to set a new standard more advanced to extend the current DVB-S2 standard, with expected publication in 2013. With new orders of modulation are obtained more bits / symbol, and especially with the use of advanced filters can increase spectral efficiency, bringing new perspectives to TV broadcasters in terms, both with external input, such as distribution, internalization Digital TV and the TV broadcasts Next Generation. During the presentation following topics will be elaborated: What is the meaning of "modulation constrained"? Difference between linear channel and nonlinear channel on the satellite, and what is the potential impact on the modulation scheme.How advanced filters can increase efficiency in satellite; - Adoption of 16APSK modulation on DSNG market in Brazil; - Potential of 32APSK and 64APSK. During this mini-tutorial, you will have the opportunity to learn about these new techniques, associated technologies and how to enjoy the advantages and benefits. Also covered will be the subject RF Carrier ID approved by DVB

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ULTRA HD SATELLITE TV, KA-SAT AND NEWSSPOTTER FULL IP-SNG FOR KA BAND SPEAKER: CRISTIANO BENZI - EUTELSAT / FRANCE This mini-tutorial will start with explanations of the most recent trials and innovative experiences in TV broadcast Next Generation. It will be covered the UltraHD TV studies with the first broadcast realized in Europe 8K TV "SuperHivision" by satellite in collaboration with NHK, BBC, RAI and EBU and Channel Demonstration 4K TV now on air by Eutelsat 10A satellite. After that, it will be cover the use of Ka-band for professional TV and video consumption applications. The presentation will end with a brief introduction of NewsSpotter, the innovative, light and full-IP system which is revolutionizing SNG in Ka Band in Europe.

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22/08/2013 – THURSDAY - 03:00 PM TO 05:00 PM ROOM 1 - LANGUAGE: PORTUGUESE

TRANSMEDIA PLAY ON SECOND SCREEN Mod.: RODRIGO DIAS ARNAUT – SET/ TV GLOBO SESSSION OVERVIEW Second screen contents killers, technologies and key factors for the success with multi platforms. Audience. What are the chances of a methodology for multi platform producing, a new form of TV engineering? Quem já experimentou e quem está "brincando" com a audiência (transmedia play) avaliando os cases de segunda tela no Brasil e no Exterior, é a interatividade 3.0.

TRANSMEDIA PLAY ON SECOND SCREEN CO-MOD.: DIMAS DION – ESCONDERIJO The journey user synchronizing content as one of the key factors for second screen apps; TV more social on the activation of spontaneous content creators (key for the engagement); New roles for production and technology areas, where it is necessary to observe the way in which the audience and fans are "living" across multiple screens. " "You have to fish where the fish are" Tim Kring - speaking about "Touch" (March 2012); New audience behavior and how the tools are collaborating to "surf" on the new waves could be on social networks, mobile applications, digital TV, games, connected TV, internet, sms, vod among other media that can interact WITH or HOW second screen.

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AUGUST 22, 2013 – THURSDAY - 03:00 PM TO 05:00 PM ROOM 2 - LANGUAGE: PORTUGUESE

TRENDS IN PRODUCTION TECHNOLOGY MOD.: NELSON FARIA - SET/ TV GLOBO SESSION OVERVIEW TV is a big business. Now, operators and digital TV platform stations are having to adjust to a fast changing in the television environment. New types of video delivery services are emerging and continue to develop. Remain competitive is more crucial than ever in an age of video over-the top (OTT), where business competitors are exploring the increasing viability of the Internet as a distribution platform for TV. The delivery of content by Internet and mobile networks to an increasing number of connected devices indicates that business models are evolving too. More companies are targeting to seek new ways to supplement their advertising revenue because of audience fragmentation. In this session the audience will hear and discuss how the traditional TV players can adapt and explore these new technologies and successfully incorporate them where there are threats.

NEUROMARKETING AND NEW BUSINESS STRATEGIES: THE EVOLUTION OF MARKETING FOCUSED ON CONSUMER MIND SPEAKER: ALEX BORN – ADVISER / GIECH Neuromarketing and human behavior studies have been great allies for companies and professionals to develop ever more effective strategies to approach new clients and consumers. The neuroscience applied to marketing, to advertising campaigns and to communication assists professionals to increase their perceptual potential, reach goals and conquer more accurate results in their fields. The Neuromarketing uses the most current studies of the brain reactions that attracts or draws away consumers of certain goals, products, people and ideas. "When you better understand the brain it is possible to obtain better results for the personal and business lives." (Alex Born)

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THE ROLE OF ADVERTISING AT NEW PLATFORMS BUSINESS MODELS SPEAKER: NIZAN GUANAES - AFRICA The new platforms and new spaces for Brazilian advertising market. As our advertising uses its renowned creativity to match the new business formats optimizing the results of their clients.

MULTIPLATFORM VIDEO ADVERTISING SPEAKER: RAFAEL DA CUNHA – TERRA TV The challenges to monetize video inventory in a multiplatform scenario composed by Smart TVs, smartphones, tablets and desktops. Fragmentation protocols, audio / video codecs, operational systems and how to unify the advertising operation to reach all platforms.

TO SELL BENEFITS AND NOT SOLUTIONS TO MAKE YOUR PRODUCT BECOME SOMETHING THAT THE CUSTOMER DOES NOT IMAGINE LIVING WITHOUT IT


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SPEAKER: GUSTAVO CAETANO – SAMBA TECH Presentation of a technology exclusive developed by the Samba Tech, which consists of a set of codes hosted in the "cloud", which when grouped together generate products that enable the management and professional distribution of video by Internet. Through this database and consumption of APIs it is possible to make tangible in a software all the features required to bring the reality of online video into the company.

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AUGUST 22, 2013 – THURSDAY- 03:00 PM TO05:00 PM SALA 3 - LANGUAAGE: PORTUGUESE AND ENGLISH

HOT TOPICS. TARGET ADVERTISEMENT MOD.: MARCELLO AZAMBUJA – SET/ GLOBO.COM

TELEVISION IN THE CLOUDS SPEAKER: SALUSTIANO FAGUNDES - HDX In an environment where more and more viewers are interacting and sharing their opinions and preferences, the question is no longer discuss "what will happen" but "what can be done" at what is already happening. The major technological leap that is making devices like TVs, smartphones and tablets increasingly convergent and connected to internet, it also brings opportunities for formatting new business models. This theme, which was previously restricted to scenarios startups, is gaining wider dimensions: Traditional companies like Comcast, Disney, HBO and BBC already use digital multi-platform to distribute and monetize their content in a clear strategy that need to be present where the consumer is. In the background of this revolution, integrated platform based on cloud computing are having an increasingly important role in managing, in an integrated and scalable, digital products and services related to television. The lecture will introduce concepts, cases demonstrate and explain how integrated solutions for cloud computing are helping to build a new television

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AUGUST 22, 2013 – THURSDAY - 03:00 PM TO 05:00 PM ROOM 4 - LANGUAGE: PORTUGUESE

DTV RECEPTION SYSTEMS: ANTENNAS, ... MOD.: EDUARDO BICUDO – SET/ EBCOM SESSION OVERVIEW THE USE OF FIBER OPTIC IN DIGITAL TV DISTRIBUTION BY COLLECTIVE ANTENNA We will cover the reception and distribution of adjacent digital channels, filters, converters amplifiers. We will show in a practical way, demonstrating fusion, mechanical splice, measurement, connectorized, etc.. Regarding Fiber Optic will be showed: Advantages, disadvantages, principles of operation, types, construction and types of optical cables. Attenuation and dispersion in the optical fiber. Types of: LED, laser wavelength. Connectors: types, polishes. Amendments: cleaning, etching, cleaving, fusion splicing, mechanical, connectorized. Installation of optical fiber: care, DIO, DGO (pull boxes).

SPEAKER: : WALTER CARVALHO – FOTONICA

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SPEAKER: JOÃO - ELETRONICA WADT

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set conference 2013 august 19, 20, 21, 23 ...set conference 2013 – august 19, 20, 21, 23 - centro...

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