session05: pest(el) analysis (continued) dr. mark h. mortensen 66.490.211 and 212 tues &thurs...
TRANSCRIPT
Session05:PEST(EL) Analysis (continued)
Dr. Mark H. Mortensen66.490.211 and 212Tues &Thurs 2:00 to 3:15
3:30 to 4:45
Manning School of Business
Mortensen Consulting Group
Today
1. Attendance
2. Discussion on PEST(EL) analysis of external environment (continued)
3. Group workshop on #2 – PEST(EL) analysis of specialist eateries industry (DD, Starbucks, McD)
4. Group decision - Pick two of the following: lectures, material discussion, group workshops
5. Remind everyone to buy case studies
Have purchased book and read chapter 3: sections 1 &2
Mortensen Consulting Group
Strategic Management Process: Environmental Scanning
Assumptions
Constraints
Truisms
TOOLS PEST(EL) analysis Porter 5-Forces model Company positioning chart Product positioning charts BCG product matrix GE product matrix Core competency analysis Value chain analysis Bowman’s Strategy Clock
Mortensen Consulting Group
PEST(EL) Analysis
Technological Regulations on technology
transfer Energy availability & cost Natural resource availability Transportation network Skill level of workforce Patent-trademark protection Internet availability Telecommunications
infrastructure
Mortensen Consulting Group
PEST(EL) Analysis
Environmental and Legal Social desire for “green” Global warming issues Environmental laws Carbon footprint trading
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PEST(EL) Form
1. Brainstorm the relevant factors that apply to the market, using the form.
2. Identify the information that applies to these factors.
3. Draw conclusions from this information.
Mortensen Consulting Group
Today
1. Attendance
2. Discussion on PEST(EL) analysis of external environment (continued)
3. Group workshop on #2 – PEST(EL) analysis of specialist eateries industry (DD, Starbucks, McD)
4. Group decision - Pick two of the following: lectures, material discussion, group workshops
5. Remind everyone to buy case studies
Mortensen Consulting Group
PEST(EL) Form
1. Brainstorm the relevant factors that apply to the market, using the form.
2. Identify the information that applies to these factors.
3. Draw conclusions from this information.
Mortensen Consulting Group
Today
1. Attendance
2. Discussion on PEST(EL) analysis of external environment (continued)
3. Group workshop on #2 – PEST(EL) analysis of specialist eateries industry (DD, Starbucks, McD)
4. Group decision - Pick two of the following: lectures, material discussion, group workshops
5. Remind everyone to buy case studies
Mortensen Consulting Group
Group Workshop: Pick 2 We do not have time to do all three of the elements in
class: Lecture or reading of the chapters to gain a basic understanding
of the concepts. Discussion of the concepts and how to apply them to the real
world. Group workshops to practice applying the concepts.
We have time to cover two of the three. Which two do you want me to cover in class? The third you will have to do on your own. Discuss in your groups and then we’ll take a vote. Each
company gets two votes.
Mortensen Consulting Group
The three options: Spoon Feed Approach: Lecture, Discussion, (Workshop)
Plus: easiest for you and me; conventional way of teaching Minus: boring; will not get as much understanding out of the
course; take home exam will be very difficult to do since it measures mastery
Mastery Approach: (Lecture), Discussion, Workshop Plus: most interesting and informative for all; take home will be
easier to do since have practiced implementing the tools and concepts
Minus: More work for me; you will have to read the textbook Tools Approach: Lecture, (Discussion), Workshop
Plus: second easiest for me and you Minus: will be a lot of confusion in the workshops; you will miss a
lot of information and rules of thumb about real-world business
Mortensen Consulting Group
Today
1. Attendance
2. Discussion on PEST(EL) analysis of external environment (continued)
3. Group workshop on #2 – PEST(EL) analysis of specialist eateries industry (DD, Starbucks, McD)
4. Group decision - Pick two of the following: lectures, material discussion, group workshops
5. Buy case studies
6. Read chapter 3: Section 3 on Porter 5 Forces
Mortensen Consulting Group
Strategic Management – Spring 2013