session vi evaluation & wrap up. evaluation activities directed at collecting, analyzing,...

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Session VI Evaluation & Wrap Up

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Evaluation: Uses Assess the effectiveness of an ongoing program in achieving its objectives Distinguishes a program's effects from those of other forces Aims at program improvement through a modification of current operations.

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Page 1: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Session VI

Evaluation & Wrap Up

Page 2: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Evaluation Activities directed at collecting,

analyzing, interpreting, and communicating information about the effectiveness of social programs undertaken for the purpose of improving social conditions.

Page 3: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Evaluation: Uses Assess the effectiveness of an

ongoing program in achieving its objectives

Distinguishes a program's effects from those of other forces

Aims at program improvement through a modification of current operations.

Page 4: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Evaluation Types Formative Evaluation

Strengthens or improves the object (program) by examining

the delivery of the program or technology,

the quality of its implementation the assessment of the organizational

context, personnel procedures and inputs.

Page 5: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Evaluation Types Summative Evaluation

Examines the effects or outcomes of programs,

Determines the overall impact.

Page 6: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Evaluation Types Static

Evaluation of a completed program is conducted without the involvement of the target group.

Page 7: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Evaluation Types Dynamic

Interaction between the target group and the program.

Trochim (1996) suggests an evaluation that occurs throughout the entire "life cycle" of the program.

Page 8: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Evaluation Program Domains

Needs Assessment Assessment of program theory Assessment of program process Impact Assessment Efficiency Assessment

Page 9: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Evaluation Standards Utility

Clear identification of audiences Writing clear and understandable

reports Timeliness Statement of evaluators’ biases and

qualifications Taking responsibility for the use of the

evaluation.

Page 10: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Evaluation Standards Feasibility

evaluation should be Realistic Prudent Diplomatic Frugal

Page 11: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Evaluation Standards Propriety

an evaluation should be conducted legally ethically with due regard for the welfare of those

involved in and effected by an evaluation.

Page 12: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Evaluation Standards Accuracy

Technical adequacy of evaluative information

validity reliability data control Conclusion drawing objectivity

Page 13: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Evaluation Structure The question the evaluation is to

answer. The methods and procedures the

evaluation will use to answer the questions.

The nature of the evaluator- stakeholder relationship.

Page 14: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Purpose Evaluations may be preformed to

determine information on various aspects of the program such as determining effectiveness, providing supporting information for

advocates, providing information for funding

decisions, etc.

Page 15: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Stakeholder Needs The evaluator must determine what

aspect of the program is to be assessed and successfully negotiate the contract with the stakeholders in order to present an effective, timely and useful report.

Page 16: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Circumstances Programs and evaluations are

generally not standardized to the point where a formula for evaluation can be applied. Some considerations vital to a successful evaluation are the stage of program development, the administrative and political context the conceptualization and

organizational structure

Page 17: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Resources In order to perform an evaluation

that meets expectations, the evaluation must have access to the appropriate resources. Adequate time, funding, personnel, and access to records and data are vital to the development of an effective and useful evaluation.

Page 18: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Challenges Determining the type of evaluation

to be preformed. Determining the issues

surrounding the evaluation. Negotiating stakeholders’

expectations of the finished product.

Page 19: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Challenges Allocating necessary funding, staff,

access to data, and time constraints. Upholding utility, feasibility, accuracy

and propriety standards to ensure a useful report.

Maintaining an appropriate balance between considerations if the circumstances of the evaluation change.

Page 20: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Resources for Evaluation Design NC Cooperative Extension

Extension Tourism County Extension Directors

NCDENR-State Trails Program Staff County Tourism Directors Local Government Officials Non Profit Organizations Others

Page 21: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Website Usage

Page 22: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Summary by Month

MonthDaily Avg Monthly Totals

Hits Files Pages Visits Sites KBytes Visits Pages Files Hits

Jun 2006 56 38 19 7 120 193486 181 460 931 1356May 2006 99 73 36 9 185 448063 289 1122 2283 3077Apr 2006 98 68 35 9 168 405556 278 1077 2062 2960Mar 2006 164 114 60 10 271 410130 337 1862 3552 5103Feb 2006 439 247 184 11 219 440637 328 5154 6925 12319Jan 2006 184 122 64 11 261 423587 331 1923 3661 5529Dec 2005 27 21 12 3 3 5546 7 25 43 55

Totals 2327005 1751 11623 19457 30399

Page 24: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness

Speaker Contact InformationJan [email protected], Recreation & Tourism

ManagementNorth Carolina State University

Page 25: Session VI Evaluation & Wrap Up. Evaluation Activities directed at collecting, analyzing, interpreting, and communicating information about the effectiveness