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  • 7/31/2019 Session Plan _Div B

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    Semester : I

    No. of Session(s) Per Week Per Division:

    Best Book/s

    Learning Objectives:

    1 To familiarise the students with the fun

    2 To build a strong theoretical foundatio

    3 To enable students to study and analys

    4 To enable students to understand the ec

    5 To enable students to understand how

    Sr. Topic

    Programme:

    Sub Code: 103

    Evaluation:

    1 Managerial Economics

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    2 Demand Analysis

    3 Production Function

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    4 Cost analysis

    5 Pricing under various markets

    6 Pricing strategies and Methods

    7 Profit Policy

    8 Capital Budgeting

    9 Government Intervention

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    Continuous Internal Evaluation1 Attendance (20%)

    2 Class Tests (15%)

    3 Case Based Assignments(15%)

    4 Mid Term (20%)

    5 Term End (20%)

    6 Any Other (10%)

    A Topics for Self Learning

    B Topics Beyond Syllabus

    C Invited Sessions (Academicians)D Invited Sessions (Practitioners)

    Prepared by:

    TEXT BOOKS

    1 Managerial Economics

    2 Managerial Economics

    3

    Managerial Economics

    REFERENCE BOOKS

    1 Economics

    2 Managerial Economics

    CASE STUDIES

    1 Monopoly in the Mumbai City taxi Ind

    2 Case Studies on China Inc. - Competiti

    3 Case Studies on Competition

    MAGAZINES

    1 The Economist

    2 The Analyst

    JOURNALS

    1 Economic & Political weekly

    2 Icfai Journal of Managerial Economics

    10Beyond the syllabus inputs (Value

    added inputs)

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    VIDEOS

    1 Behavioral Economics - Prof. Dan Ari

    2 The credit crunch and the US Econom

    3 Creating a world without poverty - ho

    Note:

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    MBASubject Name: Managerial Economics

    Internal: 30

    3

    Managerial Economics

    damental economic principles

    of Managerial Economics

    s the dynamics of managerial decision making

    onomic environment in which a firm operates.

    anagerial economics enhance decision making in an organization

    Sub Topic

    Definition, Nature of Managerial Economics

    Scope of Managerial Economics

    Managerial Economics and Microeconomic and Macroeconomics.

    Managerial Economics and decision-making.

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    Meaning and determinants of demand

    Demand Function. Law of Demand Market Demand, Elasticity of demand

    Types of elasticity

    Measurement of elasticity.Significance and uses of the elasticity

    Methods of demand estimation. Demand forecasting

    Production function, Law of variable proportions

    Law of supply, elasticity of supply

    Measurement if elasticity, significance & uses

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    Private costs and Social Costs. Accounting Costs and

    economic costs

    Short run and Long Run costs

    Economies of scale

    Cost estimation. Methods of cost estimation and cost forecasting.

    Cost reduction and Cost control

    Perfect Competition

    Monopoly

    Monopolistic competition

    oligopoly, cartel

    Price discrimination.Measurement of Monopoly Power

    Cost plus pricing. Marginal cost pricing

    Cyclical pricing. Penetration Pricing

    Price Leadership. Price Skimming & Transfer pricing

    Break Even analysis

    Profit Forecasting

    Steps involved in project evaluation

    Methods of investment Appraisal

    Need for Government Intervention in Markets

    Preventions and Control of Monopolies. System of Dual Price

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    Auction and Market Design

    Economicsof Information

    Total

    Verified by: Dean

    stry

    eness & opportunities

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    ly

    -Steve Rattner

    social business can transform our lives - Prof. Mohd Yunus

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    Division : B

    External: 70

    Author Dominick Salvatore

    No. of

    SessionsScheduled Actual

    1 16-Aug-11

    1 17-Aug-11

    1 22-Aug-11

    1 23-Aug-11

    Dates

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    1 24-Aug-11

    1 29-Aug-11

    1 30-Aug-11

    1 31-Aug-11

    1 5-Sep-11

    1 6-Sep-11

    1 7-Sep-11

    1 13-Sep-11

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    1 14-Sep-11

    1 19-Sep-11

    1 20-Sep-11

    1 21-Sep-11

    1 26-Sep-11

    1 27-Sep-11

    1 28-Sep-11

    1 3-Oct-11

    1 10-Oct-11

    1 11-Oct-11

    1 12-Oct-11

    1 17-Oct-11

    1 18-Oct-11

    1 19-Oct-11

    1 1-Nov-11

    1 2-Nov-11

    1 7-Nov-11

    1 8-Nov-11

    1 9-Nov-11

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    1 14-Nov-11

    1 15-Nov-11

    33

    Planned Actual

    Author Edition & Pub

    Tata McGraw

    H.L. Ahuja Himalaya Publi

    D.M. Mithani Himalaya Publi

    Author Edition & Pub

    Samuelson & Nordhaus Tata McGraw

    Damodaran Oxford

    Author Edition & Pub

    Page- 317

    ICFAI

    ICFAI

    News Papers

    1 The Economic Times

    2 Business Standard

    3 The Hindu Business

    Geetika Ghosh, Roy,

    Managerial Economics,

    Krishna Kumar, Doris

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    Website (free Resources/Portals/Research/In

    1 www.rbi.org.in

    2 www.imf.org.in

    3 www.mccia.org.in

    4 economics.about.com

    5 www.economics-ejournal.org

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    Form No. : APF 2.3

    Rev. No- 0,Date 01/09/2009

    Edition & Publication 6 th, Oxford

    Pre Reading (PR)/ Case (C) /Assignment (AS) / Activity (AT) Discussion Question

    (D)

    PR - Chapter 1 - Salvatore

    AS - a) Write down five questions or statements that you think have something to do with

    economics.

    b) Now share your ideas with the rest of the class. Given the range of comments and

    issues collected by the group could you now write down a definition of what economics

    is?

    Through out the semester, review any two article (per week) from any businessnewspaper and submit the same before the semester end.

    C - The management revolution- Salvatore page no. 10-11.

    List down concepts that fall under Micro economics and Macroeconomics.

    Now comment on the applicability of the concepts in Managerial Economics

    D : Discuss the effectiveness of Managerial Economics in decision making.

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    PR

    Chapter 2- Salvatore

    AS -

    1. How many apple do you buy in an average month? (Assume apple costs Rs.40/kg).

    2. How many cans would you buy if the price went up by (a) 10 (b) 20?3. How many cans would you buy if the price went down by (a) 10 (b) 20?

    4. Use your answers to questions 1-3 to complete the following table and compare with

    your friends table (min 2 and max 5)

    Price Apple bought

    60 ?

    50 ?

    40 ?

    30 ?

    20 ?

    C- Case Study 3.9 " ebay and some internet veterans are cashing in"

    Numerical Exercise

    C- Case Study 4.5 - "Price and Income elasticities of imports and exports in the real

    world" Salvatore

    D - Discuss the difference in demand forecasting methods for an established and new

    product.

    AS - With the help of appropriate method, forecast demand for the following -

    a) MBA program 2012, b) tablet computer, c) Tata Nano - diesel variant

    PR - Chapter 6 Salvatore

    AS - Study the innovation process in the last two decades and its impact on production

    function (share in the classroom)

    AT - Point out empirically any five relevant examples of exception to the law of supply

    in Pune city/home city

    Numerical exercises on elasticity

    D - Discuss whether elasticity concept can be influence by any marketing strategy.

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    PR - Chapter 7 Salvatore

    AT - Prepare a sheet of any entrepreneur/farmer and list down the economic cost. Show

    the sheet to the entrepreneur/farmer and note down the response.

    D - Discuss the nature of private and social cost with relation to metro rail in pune

    AS - Draw all short run and long run cost curve

    AS - List down the hypothetical positive and negatve externalites of any specificorganisation

    Numerical exercise

    D - Discuss the consequences of cost control of organisations representing old economy

    and new economy.

    PR - Chapter 8 Salvatore

    AT - Prepare a report on monopoly of any specific services/product in pune on following

    lines -a) historical background b) any role of externalities and c) how to challenge such

    monopoly ?

    CS - Case Study 8.6 " The monopolistically competitive restaurant market" Salvatore

    AS - Legislative measures adopted to prevent cartel

    AS - Conduct a survey to study the acceptability of price discrimination in Pune in

    specific product category and share your findings in the class room.

    PR - Chapter 9 Salvatore

    AT- Prepare a report on the organisation that have adopted price penetration policy on

    the following lines -

    a) Historical background b) extent of price penetration policy and c) the sustainability

    effect.

    AT - Read any two research papers on pricing policy (ebscohost)

    CS - Case Study 11.8 "No haggling value pricing in car buying" Salvatore

    AS - Prepare a break even point for any entrepreneur

    D - Discuss various marketing strategies that can be used to prepone the break evenpoint.

    Distribution of notes

    AS - Prepare a step wise report on project evaluation

    AT - Calculate the feasibility of a project through pay back method

    D - Class room discussion / debate on need for government intervention

    AS - Review the MRTP Act and the development of Competition Act

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    Guest lecture

    Video lecture

    Variance

    Approved By: Dr. S P Kasande

    Director

    ication

    hing House

    hing House

    ication

    ication

    The Economic Times

    Hindu Business Line

    Business Standard

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    ustry)

    ocw.mit.edu

    www.cmie.com

    oyc.yale.edu/

    www.rbi.org.in/scripts/statistics.aspx

    www.worldbank.org.in/.../INDIAEXTN/0,,menuPK:295609~pageP.

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