session number: hpt13 sage abra competitive briefing

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Session Number: HPT13 Sage Abra Competitive Briefing Tom Tillman Product Marketing Director

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Session Number: HPT13 Sage Abra Competitive Briefing. Tom Tillman Product Marketing Director. CPE Credit. In order to receive CPE credit for this session you must be present for the entire session. Session code: HPT13 Recommended CPE credit = 1 Delivery Method = Group Live - PowerPoint PPT Presentation

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Page 1: Session Number:  HPT13 Sage Abra Competitive Briefing

Session Number: HPT13Sage Abra Competitive Briefing

Tom Tillman

Product Marketing Director

Page 2: Session Number:  HPT13 Sage Abra Competitive Briefing

CPE Credit

• In order to receive CPE credit for this session you must be present for the entire session.

– Session code: HPT13

– Recommended CPE credit = 1

– Delivery Method = Group Live

– Field of Study = Specialized Knowledge and Applications

• Visit the Continuing Professional Education kiosks to enter CPE credit during the conference.

Page 3: Session Number:  HPT13 Sage Abra Competitive Briefing

Introduction• Tom Tillman, Product Marketing Director

• Nancy Tillman, Product Marketing Manager

• This presentation will be available online after the conference. You will receive an email for the Insights session Website approximately 4 weeks after Insights.

Page 4: Session Number:  HPT13 Sage Abra Competitive Briefing

Learning Objectives

• After participating in this session, you will understand the competitive differences between Sage Abra and:

– ADP Major Accounts

– Ultimate Software

– Microsoft Dynamics GP

– And more (Mangrove, Spectrum, PeopleTrak & Ascentis)

Page 5: Session Number:  HPT13 Sage Abra Competitive Briefing

Sage Abra HRMS Positioning• Recognized leadership

Leader Quadrant – Gartner 2006 Mid-market HRMS MQ Strong Performer – Forrester 2006 Mid-market HRMS Wave “The on-premise HR solution of choice for the…SMB …

company segment” – Forrester 2006 & 2008 Mid-market HRMS Wave

• Capabilities Single system automates & reduces the costs of HR,

Benefits & Payroll administration Software support and services (Sage and Partner)

• Grows & changes as business needs evolve Modular software and services Multiple database platform support On-premise and hosted deployment options

• Fits the requirements of any budget Pay for only the capabilities needed now and add-on later Easy to adopt and use technologies (Win, IE, SQL, .Net) Hosting options minimize/eliminate IT impact

Market Leader Designed for Mid-Size

Organizations

Comprehensive Capabilities

Flexible & Scalable

Low Total Cost of Ownership

Page 6: Session Number:  HPT13 Sage Abra Competitive Briefing

ADP Major Accounts(50ee – 1,000ee)

Page 7: Session Number:  HPT13 Sage Abra Competitive Briefing

ADP Major Accounts Overview

• Mid-size business: 50 – 1,000 employees

• HR, benefits, payroll, tax, compliance, retirement services

• Large direct sales force

• Regional service (processing centers)

• Business model is to sell services, not software

• ADP is formidable by the sheer mass of its payroll customer base and size of its sales force, but product innovation and service quality are suspect.

Page 8: Session Number:  HPT13 Sage Abra Competitive Briefing

ADP – How They Position Themselves

• Global provider of employer-related business process solutions

• Takes the burden and risk of payroll processing and tax management off the customer

• Services all areas of the employee lifecycle from recruitment to retirement

• “Inventor of the software subscription model”

– Yields better savings for the customer in terms of total cost of ownership

– Automatic upgrades & reduced strain on IT resources

Page 9: Session Number:  HPT13 Sage Abra Competitive Briefing

ADP Major Accounts -- Main HR/Payroll Offerings

• ADP AutoPay– Back office batch payroll processing services

• ADP Pay eXpert– Web-based version of PC Payroll for Windows (PCPW) – Client data “Front end” for AutoPay

• ADP HR/Benefits (HRB)– Web-based HR; Formerly Employease– SaaS offering with PEPM pricing– Works with Pay eXpert

• ADP HR eXpert– Web-based HR – SaaS offering with PEPM pricing– Works with Pay eXpert

Page 10: Session Number:  HPT13 Sage Abra Competitive Briefing

AutoPay Pricing

• $4.10/pay (1st 50)

• $2.15/pay (51+)

• Includes Pay eXpert, Autopay, Total Tax Plus, Data Access

Page 11: Session Number:  HPT13 Sage Abra Competitive Briefing

ADP HR Capabilities & PricingModule/Function HRB Advanced HRB Basic HR eXpertHR & compliance Yes Yes YesBenefits admin Yes Yes YesApplicant tracking Yes Yes NoRecruitment Yes Yes NoTraining admin No No NoEmployee self service (HR & benefits (info) Yes Yes YesEmployee self service (payroll info) Yes Yes Opt (Portal)Manager self service (approvals/workflow) Yes No NoBenefits enrollment Yes Yes Opt (Portal)Carrier connectivity Yes Yes OptionalLabor management integration No No Opt (Link)Reporting Yes Yes YesBase Pricing (PEPM):

100-249ee250-499ee500-1,000ee

$7.30$7.05$6.60

$5.95$5.45$4.85

$1.70$1.55$1.40

Base Pricing Implementation:100-249ee250-499ee500-1,000eeCarrier Set-up (per carrier)Recruitment

$6,000$8,000

$10,000$2,000$2,000

$5,000$7,000$9,000$2,000$2,000

$4,000$6,000$8,000

N/AN/A

Page 12: Session Number:  HPT13 Sage Abra Competitive Briefing

HR/B ESS and MSS Capabilities

Page 13: Session Number:  HPT13 Sage Abra Competitive Briefing

ADP HRB vs. Abra SQL ComparisonModule/Function HRB Advanced Abra SQLHR & compliance Yes Abra HRBenefits admin Yes Abra HRApplicant tracking Yes Abra eRecruiterRecruitment LImited Abra eRecruiterTraining admin No Abra TrainEmployee self service (HR & benefits (info) Yes Abra ESSEmployee self service (request/view time off) Yes Abra ESS

Employee self service (payroll info) Yes Abra ESSManager self service (approvals/workflow) Yes NoBenefits enrollment Yes Abra BECarrier connectivity Yes ABMPayroll Opt (AutoPay) Abra Payroll

Tax Filing Incl w/Autopay Abra Tax Filing Service

Page 14: Session Number:  HPT13 Sage Abra Competitive Briefing

HRB functionality missing/weak

• No integration to labor management (T&A) systems

• No requisition management

• No training admin

• File export/import integration between HRB and Pay eXpert

• No single sign-on between HRB and Pay eXpert

Page 15: Session Number:  HPT13 Sage Abra Competitive Briefing

Abra SQL vs. ADP HRB 300ee Example

YR 1 YR 2 2-YR Total YR 3 3-YR TOTAL

Abra SQL

License (no Payroll) $20,360 $0 $20,360 $0 $20,360

ABM Annual Service $3,000 $3,000 $6,000 $3,000 $9,000

Abra Annual Support $4,069 $5,205 $9,274 $5,205 $14,479

Total Abra $27,429 $8,205 $35,634 $8,205 $43,839

nGenX Annual Service

$4,320 $4,020 $8,340 $4,020 $12,360

Total Abra + nGenX $31,749 $12,225 $43,974 $12,225 $52,199

ADP HRB

SaaS Annual Fees $25,300 $25,300 $50,600 $25,300 $75,900

Total HRB $25,300 $25,300 $50,600 $25,300 $75,900

Page 16: Session Number:  HPT13 Sage Abra Competitive Briefing

Abra SQL vs. ADP HRB/Payroll 300ee ExampleYR 1 YR 2 2-YR TOTAL YR 3 3-YR TOTAL

Abra SQL

License (with Payroll) $30,150 $0 $30,150 $0 $30,150

ABM Annual Service $3,000 $3,000 $6,000 $3,000 $9,000

Abra Annual Support $5,935 $7,220 $13,155 $7,220 $20,375

TFS Annual Service $1,650 $1,650 $3,300 $1,650 $4,950

Total Abra $41,635 $11,870 $53,505 $11,870 $65,375

nGenX Annual Service $4,320 $4,020 $8,340 $4,020 $12,360

Total Abra + nGenX $45,955 $15,890 $61,845 $15,890 $77,735

ADP HRB

SaaS Annual Fees $25,300 $25,300 $50,600 $25,300 $75,900

Payroll Annual Fees (24 pays) $17,820 $17,820 $25,640 $17,820 $53,360

Total ADP $43,120 $43,120 $86,240 $43,120 $129,360

Page 17: Session Number:  HPT13 Sage Abra Competitive Briefing

Abra SQL Proposal Tuning vs. ADP • What is driving customer’s desire to out-source payroll processing?

– In-house staffing? – MYTH (customer still must manage all employee information, time collection, pay-rates, benefit premiums, etc.)

– Payroll tax management? (Abra Tax Filing Service)

• 1st year cash outlay a key driver for customer?– Consider financing license/implementation over 3 years (KEF)

• Total cost of ownership– Emphasize total costs over 2+ years (igh ADP costs NEVER END)

• Hosting– Understand importance of hosted/SaaS to prospect. ADP is always SaaS.

Include nGenX hosting service in proposal (perhaps as option)

• Customization & Flexibility – Abra can be customized (Abra is dedicated - HRB is shared)– Can host additional applications at small incremental hosting costs

(Dedicated Abra hosting resources)

Page 18: Session Number:  HPT13 Sage Abra Competitive Briefing

Ultimate Software

Page 19: Session Number:  HPT13 Sage Abra Competitive Briefing

Ultimate Software Overview

• Provides strategic HR, payroll & talent management

• Packaged as a full HRMS solution (HR/Payroll always together)

• Offered as hosted deployment with subscription pricing

• Markets and sells its products and services primarily through its direct sales force

• Focus has been >1,000ee companies, and just recently begun coming down-market

• Ultimate is a strong SaaS competitor in HRMS in the US, able to serve customers of various sizes. The company is less focused on its SMB solution from a marketing standpoint.

Page 20: Session Number:  HPT13 Sage Abra Competitive Briefing

Ultimate Software – How They Position Themselves

• HR/Payroll is all they do - the HR/payroll vendor that dedicates all of its resources to HR/Payroll research and development --

• A “total business solution” – 1-stop workplace portal

• Single integrated database and single sign-on

– Integration among all functions (HR, payroll, benefits, etc)

– Enter data once, available immediately

• Reporting and analysis

– Standard and custom

– Point in time; historical

• Customer service – 99% retention rate

• Ultimate will generally not pursue deals where payroll is not part of it

Page 21: Session Number:  HPT13 Sage Abra Competitive Briefing

Ultipro Offerings• Ultipro “Enterprise”

– Targeted at >1000ee companies

– Purchase and deployment options:

– As of April 1, 2009 USG will no longer be offering traditional license pricing for on-premise UltiPro

• On-Premise is typically >1000ee size customers

• Pricing will be PEPM (but less than established SaaS pricing)

– Sold by the Ultipro Enterprise direct sales team

• Ultipro “Workplace”– Targeted to <1000ee companies (200ee-700ee focus)

– Saas model

– Same product as Enterprise, with different included/optional capabilities

– Sold by a dedicated Ultipro Workplace sales team

Page 22: Session Number:  HPT13 Sage Abra Competitive Briefing

Ultipro PricingModule/Function Workplace SaaS Enterprise SaaS“Core” $10-$11 PEPM

<1000ee discounted

$2,000/mo min

$7 PEPM

>1000ee discounted

Carrier connections (limited) 2 included

Additional $2,000/ea

2 included

Additional $2,000/eaTax filing service (limited) Included LimitedManager self service $1 PEPM $1 PEPMBenefits enrollment $1 PEPM $1 PEPMRecruitment $1 PEPM $1 PEPMPerformance review $1 PEPM $1 PEPMSalary plans/budgeting $1 PEPM $1 PEPMTime and Attendance $4 PEPM $4 PEPM

Time Clocks Purchase PurchaseSoftware support Included IncludedManaged hosting service NA NA

Implementation service $50/ee

$10,000 min

$165/hr out of scope

$50/ee

$165/hr out of scope

Page 23: Session Number:  HPT13 Sage Abra Competitive Briefing

UltiPro “Workplace”vs. Abra SQL Comparison

UltiPro Workplace Core Solution Sage Abra SQL

Human Resources and Compliance Abra HR + Abra Attendance

Payroll Abra Payroll

eTimesheets Abra Timesheet

Benefits Abra HR

ESS/Employee Portal Abra ESS

Applicant Tracking (basic)

Tax Filing & Wage Garnishment Abra Tax Filing Service

Benefits & Third Party Data Exchanges Abra Benefits Messenger, Abra Link

Configuration & Automation Abra ToolKit, Abra Alerts

Cognos Reports Crystal Reports

Hosted Delivery nGenX Managed Hosting Service

Page 24: Session Number:  HPT13 Sage Abra Competitive Briefing

Abra SQL BYOB vs. UltiPro Workplace(no implementation shown) – 300ee Example300 employees Example

YR 1 YR 2 2 YR TOT YR 3 3 YR TOT

Abra SQL

Abra/TimeSheet License

$35,425 $0 $35,425 $0 $35,425

Abra/TimeSheet Annual Support

$7,220 $8,205 $15,425 $7,885 $23,310

nGenX Annual Service $4,050 $4,050 $8,100 $4,050 $12,150

ABM Annual Service $3,000 $3,000 $6,000 $3,000 $9,000

TFS Annual Service $1,650 $1,650 $3,300 $1,650 $4,950

Total Abra Solution with nGenX

$53,870 $16,905 $70,7755 $16,605 $87,380

Ultipro Workplace

SaaS Annual Fees $39,600 $39,600 $79,200 $39,600 $118,800

Total Ultipro Solution $39,600 $39,600 $79,200 $39,600 $118,800

Page 25: Session Number:  HPT13 Sage Abra Competitive Briefing

Abra SQL Proposal Tuning vs. Ultipro SaaS <500ee Opp’s.

• Hosting– Understand importance of hosting to prospect. Ultipro is ALWAYS hosted.

Include optional nGenX hosting service in proposal

• Implementation– Target standard implementation at 40% - 50% of license – Call out advanced/custom & on-site work separately – show the value

• Match Abra capabilities to customer needs– Are all the modules needed? (Ultipro does not unbundle core)

• 1st year outlay a key driver for customer?– Consider financing license/implementation over 3 years (KEF)

• Total cost of ownership– Emphasize total costs over 2+ years (high SaaS costs NEVER END)

• Customization & Flexibility – Abra can be customized (UltiPro cannot be)– Can host additional applications at small incremental costs

Page 26: Session Number:  HPT13 Sage Abra Competitive Briefing

Microsoft Dynamics GP

Page 27: Session Number:  HPT13 Sage Abra Competitive Briefing

Microsoft Dynamics GP Overview

• HR & Payroll (standard & advanced)– Available with Business Essentials & Advanced Management

editions – same price points– HR and Payroll can be sold, installed separately– Standard HR required for Advanced HR option– Standard Payroll required for Advanced Payroll option

• HRM Self Service and Benefit Self Service Suites– Only available with Advanced Management edition– Also requires named employee Business Portal seats at about

$20 - $25 each (volume priced)

• Microsoft can only win HR/payroll business with existing ERP customers, not competitive elsewhere.

Page 28: Session Number:  HPT13 Sage Abra Competitive Briefing

Microsoft Dynamics GP vs. Abra SQL ComparisonBusiness Essentials

Advanced Management

Abra SQL

HR (records, compliance, benefits, applicants, absence, accruals, reports

Yes Yes Abra HR

Abra Attendance

Advanced HR (benefits lifecycle, certifications & training, wellness)

Yes Yes Abra Train

Payroll Yes Yes Abra Payroll

Advanced Payroll (labor accruals, labor reporting, Payroll hours to GL)

Yes Yes Abra Payroll

HRM Self Service Suite (ESS, pay, recruit, skills/training, time/att)

No Yes Abra ESS

Abra eRecruiterBenefit Self Service Suite (open enrollment)

No Yes Abra BENew

Page 29: Session Number:  HPT13 Sage Abra Competitive Briefing

Microsoft Dynamics GP Pricing1-100ee 101-250ee 251-500ee 501-1000ee 1001-

2000eeUnlimited

HR 3,000 5,000 7,000 10,000 14,000 20,000

Advanced HR 3,000 5,000 7,000 10,000 14,000 20,000

Payroll 2,000 3,000 4,000 6,000 8,000 10,000

Advanced Payroll 3,000 5,000 7,000 10,000 14,000 20,000

Direct Deposit 2,000 2,000 2,000 2,000 2,000 2,000

Magmedia 750 750 750 750 750 750

HRM Self Service 5,000 5,000 5,000 5,000 5,000 5,000

Benefit Self Service 3,750 6,250 8,750 12,500 17,500 25,000

Page 30: Session Number:  HPT13 Sage Abra Competitive Briefing

Abra SQL Bundle Special MAS 500 Pricing*

Employee Tier List

Price

Bundled

Price

Q3 Promo

Price (25% disc)75ee $5,020 $5,020 $3,765150ee $10,875 $9,475 $7,105300ee $18,040 $12,220 $9,165500ee $24,315 $16,605 $12,4551000ee $41,560 $21,650 $16,2352000ee $61,800 $28,570 $21,425Unlimited Not avail $37,640 $28,230

• --Special Abra pricing when competing with GP & MAS 500 • --Bundle includes: Abra SQL HR, Attendance, Payroll & payroll-GL integration

utility; Annual support is 25% of license* -- Network seats are no charge, but must be ordered separately* -- All other Abra modules are at regular list prices

Page 31: Session Number:  HPT13 Sage Abra Competitive Briefing

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

GP HR+PAY 7,750 7,750 10,750 10,750 10,750 13,750 13,750 18,750 24,750 32,750

Abra SQL HR/Pay/BAS 5,020 9,475 9,475 12,220 12,220 12,220 16,605 21,650 28,570 37,640

75ee 100ee 150ee 200ee 250ee 300ee 500ee 1000ee 2000ee3000ee/UNL

Abra SQL Special Pricing vs. Dynamics GP HR/Payroll

Page 32: Session Number:  HPT13 Sage Abra Competitive Briefing

Abra SQL Special Pricng vs. Dynamics GP HR

0

5,000

10,000

15,000

20,000

GP HR** 3,000 3,000 5,000 5,000 5,000 7,000 7,000 10,000 14,000 20,000

Abra SQL HR + Att 2,245 4,975 4,975 6,420 6,420 6,420 8,505 11,130 15,670 21,420

75ee 100ee 150ee 200ee 250ee 300ee 500ee1000e

e2000e

e3000ee/UNL

Page 33: Session Number:  HPT13 Sage Abra Competitive Briefing

Mangrove

Page 34: Session Number:  HPT13 Sage Abra Competitive Briefing

Mangrove Overview and Positioning

• Privately held company founded in 1994

• Provides fully integrated 100% web-based HR, PR, Benefits Mgmt., Applicant tracking and Self Service

• Payroll can be sold stand-alone; HR requires payroll

• Offered as licensed or SasS/outsourced solution

• Targeted to <5,000ee companies

Page 35: Session Number:  HPT13 Sage Abra Competitive Briefing

Mangrove License Pricing

Mangrove HR / Payroll 150ee 500ee 1,000ee

License $30,800 $43,400 $59,400

Annual Support $5,544 $7,812 $10,692

Online Self Service

License $10,550 $15,100 $21,600

Annual Support $1,899 $2,718 $3,888

Page 36: Session Number:  HPT13 Sage Abra Competitive Briefing

HR/Payroll License Includes

• Payroll

• Web-based timesheets

• Attendance accruals/absences

• Personnel Management

• HR Compliance

• Appraisal Management

• Benefits Administration

• Carrier Connectivity

• Open & new hire enrollments

• Compensation Management

• Safety Management

• COBRA Administration

• Training Administration

• Position Control

• Customizable workflow & approvals

• Ad Hoc report writer

• Applicant Management

• On-line employment applications

• Requisitions

• Customizable bus rules, DB access, etc.

• Internal email system

Page 37: Session Number:  HPT13 Sage Abra Competitive Briefing

ESS License Includes

• Employee and Manager access

• Employee requests/manager approvals

• Manager self service

Page 38: Session Number:  HPT13 Sage Abra Competitive Briefing

Spectrum iVantage

Page 39: Session Number:  HPT13 Sage Abra Competitive Briefing

Spectrum Overview

• Privately held company founded in 1984 with 125 employees, $15million in revenue

• Offers one web-based HR solution – iVantage

• “Full service implementation company”

• 400 – 500 customers on current product

• Competitive on the upper end of Abra’s range, but lacks payroll capabilities

• Product promoted as good for training and development, certification and applicant tracking

• Three purchasing models:

– Purchase software and self-host

– Purchase the software and pays Spectrum to host

– Subscription to service monthly

Page 40: Session Number:  HPT13 Sage Abra Competitive Briefing

Spectrum Pricing

• License includes: Named manager/HR users, Power users, HR, compliance, COBRA, Benefits management, Report writer (4 tools), Applicant manager, postings, requisitions, Absence management, Performance Management, Manager self service, Alerts, Form routings, Customization toolkit

Spectrum iVantage 200ee 500ee 1,000ee

License $15,275 $25,025 $40,275

Annual Support $2,750 $4,505 $7,250

Page 41: Session Number:  HPT13 Sage Abra Competitive Briefing

Spectrum iVantage Optional Modules

Optional Software 200ee 500ee 1,000ee

Payroll link 3,000 3,000 3,000

ESS 3,600 9,000 18,000

Pos control & budgeting 2,800 4,000 6,000

Succession planning 2,800 4,000 6,000

Training & Development 2,300 3,200 4,700

Timesheet 2,300 3,200 4,700

Org Publisher 2,060 3,300 5,360

Page 42: Session Number:  HPT13 Sage Abra Competitive Briefing

People - Trak

Page 43: Session Number:  HPT13 Sage Abra Competitive Briefing

People - Trak Overview and Positioning

• Southern California based company founded in 1992

• Offers a “high-performance, fairly priced “ Human Resources Information System (HRIS)

• Targeted to >50ee, price per employee, no hosting

• Three applications and functionalities “modules”

– Essentials – “core” offering, manage and report everyday HR tasks

– Strategic – HR Essentials plus customization tools

– Web Add-On

Page 44: Session Number:  HPT13 Sage Abra Competitive Briefing

People - Trak Pricing

HR Essentials ($19.95/ee) 150ee 500ee 1,000ee

License $2,993 $9,975 $19,950

Support $449 $1,496 $2,993

HR Strategic ($59.90/ee)

License $5,993 $19,975 $39,950

Support $899 $2,996 $5,993

HR Web Add-on ($19.95/ee)

License $2,993 $9,975 $19,950

Support $449 $1,496 $2,993

• Priced “per employee” and sold in increments of 50ee

Page 45: Session Number:  HPT13 Sage Abra Competitive Briefing

People – Trak Pricing License Components

HR Essentials Includes:

• Personnel Management• Time and Attendance• Appraisal Management• Benefits Administration• Compensation• Safety Management• COBRA Administration• Competency• Job Profiles• Rules Based Security• Query Based Report Writer• Form/Letter/Label Editor • And more

HR Strategic includes:

• All of HR Essentials• Approvals• Workflows• Process Triggers• Screen Customization• Derived Fields• Electronic Forms

HR Web Add-on:• Manager Self-Service

• Employee Self-Service

• Candidate Self-Service / Career Center

• Online Open Enrollment

• Online Appraisals

• Online Policy Manual

• Online Suggestion Box

Page 46: Session Number:  HPT13 Sage Abra Competitive Briefing

Ascentis

Page 47: Session Number:  HPT13 Sage Abra Competitive Briefing

Ascentis Overview and Positioning

• California based company founded in 1980

• HR is hosted or licensed, Payroll is hosted (out-source) only

• HR & Payroll can be purchased separately

• Payroll pricing is PEPM (not per pay)

• Touts it’s products “ease of use”

• Ascentis competes with Sage on the lower end, serving companies with basic core HR/payroll needs.

• Targeted to 100 – 2,500ee companies

Page 48: Session Number:  HPT13 Sage Abra Competitive Briefing

Ascentis Pricing

Ascentis HR - Standard 150ee 500ee 1,000ee

License $6,690 $16,130 $23,680

Support $1,330 $3,240 $4,740

Ascentis HR - Premier

License $11,810 $28,480 $41,850

Support $2,350 $5,720 $8,370

• Annual support is bundled with license 1st year• Payroll is only available as service bureau

Page 49: Session Number:  HPT13 Sage Abra Competitive Briefing

Ascentis Pricing License Components

HR Standard:

• HR

• Compliance

• COBRA

• Benefits Management

• Report Writer (not crystal)

• Org Charting

• Payroll Link

• Applicant Manager

• PTO

HR – Premier includes:

• All of HR Standard

• ESS

• Benefits enrollment

Page 50: Session Number:  HPT13 Sage Abra Competitive Briefing

Competitor Profile: Ceridian

• Following a change in ownership (public to private equity), company is attempting a makeover.

– Revenues in the $1.5 billion range, profitable

• Poor track record with technology development and acquisition, recently hired Lawson’s CTO.

• Core HR capability (Latitude, SaaS-based) is competent and well integrated with payroll.

– Resells best-of-breed solutions for time and attendance, performance management, learning.

– Owns a recruiting solution via acquisition

Page 51: Session Number:  HPT13 Sage Abra Competitive Briefing

Competitor Profile: NuView Systems

• Closely held company based in Boston area, recently took VC funding to grow. Acquired Cort Software for payroll in Oct. 2007.

• Approx. 300 customers, 80 to 100 employees.

• Good web-native architecture, primarily on-premise but offers subscription and license/hosted options.

• Solution is fairly comprehensive and multinational, generally appeals to companies in 500 to 5,000 employee range.

Page 52: Session Number:  HPT13 Sage Abra Competitive Briefing

Competitive Overview – HRMSAttribute Ascentis People - Trak Optimum

Deployment Method On-premise, hosted On-premise On-premise

Offering Capabilities Solid HR; strong benefits;

Merged with EBS for online payroll

Strong HR; weak talent mgmt; no payroll,

Solid HR, payroll and T&A; tax-filing service;

some recruiting; no talent mgmt

Offering Competitiveness Features & pricing similar to Abra; no on-premise

payroll

The price leader with HR features similar to Abra;

no payroll

HR, payroll features similar to Abra; payroll

supports Canada

Distribution Indirect – MS, HR & Benefit Consultants

Direct –telephone & Internet only

Direct – East coast only; 3 sales offices

Total U.S. Market Share/Revenue

$3.6M

Total Company

~$3.0M

Total Company

Unknown

Customer Support Mid/Low - Small company (~28 employees)

Mid/Low - Small company (~30 employees)

Mid/Low - Small company

Overall Competes well when in-house benefits mgmt is a

main concern

Competes well strictly on HR & when price is main

concern

We rarely lose to them

Page 53: Session Number:  HPT13 Sage Abra Competitive Briefing

Competitive Overview – HRMSAttribute Kronos Spectrum Mangrove

Deployment Method On-premise, hosted On-premise, hosted On-premise, hosted

Offering Capabilities Strong HR, payroll, recruitment, WFM/T&A; tax-

filing

Solid HR, benefits, some talent mgmt; workflow; no

payroll, multiple payroll integrations

Strong HR, payroll, benefits; services; some

recruitment; no talent mgmt

Offering Competitiveness Core business is T&A, which they leverage to sell the

web-based HRMS

Web-based, full-featured HR system

Developed originally for payroll service bureaus; offers full-svc benefits

admin

Distribution Direct – Field based HRMS sale force & ProServ

organization

Direct with some indirect (resellers)

Indirect – used by small service bureaus, and sold

by resellers

Total U.S. Market Share/Revenue

~$500M total company; HRMS unknown

~$13M

Total Company

Unknown

Customer Support Mid/high Mid/Hi

125 employees; 50% in customer services

Mid

Overall Especially strong in >500ee deals where T&A is

important

Especially strong in >500ee deals and where

technology is important

Recently began offering on-premise version;

recruiting Abra resellers

Page 54: Session Number:  HPT13 Sage Abra Competitive Briefing

Competitive Overview – HRMSAttribute ADP

Major Accounts

Ultimate MS Dynamics GP

Deployment Method Off-Premise Off-Premise On-premise

Offering Capabilities HRMS SaaS offering; strong benefits capabilities; payroll

outsourcing, services

Full HRMS with Talent Mgmt; Full SaaS; Full on-premise

Okay HR/Payroll;

Weak Benefits & Talent Mgmt;

Offering Competitiveness Full range of products and services to fit most every

need

Pricey As part of an integrated ERP Suite

Distribution Direct – broad coverage; >1,000 reps

Direct – 90%

5 U.S. sales territories

Indirect – Extensive VAR channel

Total U.S. Market Share/Revenue

11%/$1.9B

(incl payroll for Major Accounts)

~1%/$164M for total company. Signs that share is growing

4%/$1.8B

All Dynamics

Customer Support Low - Svc level is #1 reason they lose customers

Mid/Hi - Touts award winning service

Mid/Low - 1st line support thru VAR’s

Overall #1 Competitor overall,; outsource Payroll market leader; well-known; broad

solution set

Making in-roads into <1000ee segments with mature SaaS offering; reputation for good

HRMS technology

#1 Competitor in ERP/HRMS market;

Page 55: Session Number:  HPT13 Sage Abra Competitive Briefing

Sage Abra Competitive Resources

• Sage Abra SQL Community Site: www.abrasqlhrms.com

• Partner Resource Online (PRO): www.pro.sagesoftware.com

• Tom Tillman, Product Marketing Director:

– 727-579-1111, ext. 3304 or [email protected]

• Nancy Tillman, Product Marketing Manager:

– 727-579-1111, ext. 3406 or [email protected]

Page 56: Session Number:  HPT13 Sage Abra Competitive Briefing

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Page 57: Session Number:  HPT13 Sage Abra Competitive Briefing

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