session #7- move into first position - before you arrive.€¦ · testimonials (facebook reviews,...

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Session #7- Move into first position - before you arrive.

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Page 1: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Session #7- Move into first position - before you arrive.

Page 2: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Exclusive Partners….

Page 3: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect
Page 4: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Exclusive Partners….

Page 5: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Title…• Text

Page 6: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Title…• Text

Page 7: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Title…• Text

Page 8: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Title…• Text

Page 9: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Before we get started…• Terminology- we have subscribers spread over several

countries- please be aware of our Australian terminology-it will likely be a little different.

• Legislation- please apply everything to your rules first.

• Group Page- we have set up a closed Facebook group page for you to join to ask questions and receive additional support- ‘IGT Inner Circle’.

• Email- [email protected]

Page 10: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Session #7- Move into first position - before you arrive.

Page 11: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Sessions to watch that relate to this session

Page 12: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Are you asking them Listening

Questions?

How did you hear about us?

Why did you call US?

What concerns do you have about renting out

your Home / Investment

Move into first position - before you arrive.

Page 13: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Pre-Listing email to confirm you’re the

expert

Send them everything to answer their

concerns

Move into first position - before you arrive.

Page 14: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Attachments PM Brochure, Marketing examples, Property

marketing examples, Office Prospectus,

Agent profile, Service guarantees, Latest

newsletters or Blogs, Example routine

inspection reports, Example condition

reports, Office promotions,

Move into first position - before you arrive.

Page 15: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Attachments Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect real estate, Myconnect, EBM Landlords Insurance, PropertySafe / Maintenance Manager flyers and REA reports and videos

Move into first position - before you arrive.

Page 16: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Multiple Attachments

vs

ONE PDF

Move into first position - before you arrive.

Page 17: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Your Pre-Listing email needs to

feel it’s written for them

personally

Move into first position - before you arrive.

Page 18: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

What Stats can we share? Vacancy – Days on Market

Arrears - % Paying on time

Continued Training - Attending training

Move into first position - before you arrive.

Page 19: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

What else can we include? Testimonials

Properties leased in the area

Awards won

YOUR PODs

IRE BOSS Reports

Move into first position - before you arrive.

Page 20: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Pre-Listing email to confirm you’re the

expert

Send them Links to PODs

Move into first position - before you arrive.

Page 21: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect
Page 22: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Drive Home Further TRUST

Calendar Invite

Txt message confirmation

VIDEO MESSAGES

Move into first position - before you arrive.

Page 23: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect
Page 24: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Drive Home Further TRUST

Comparable Market Analysis emailed

Move into first position - before you arrive.

Page 25: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Post Appraisal Procedure 1. Put together the thank you letter, with a hand written personal

note to the side (use a separate colour to the ink your office prints with)

2. Scan and email the letter, and email to your potential client

3. Hand write a thank you card with none branded envelopes (feel free to use or find envelopes that match the colours of your office.

4. Update your Contact management System, with the associated follow up dates (We recommend a 24-48 hour follow up CALL)

Move into first position - before you arrive.

Page 26: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Post Appraisal Procedure 5. Post the Thank you appraisal letter & Personal Hand Written card

6. Don’t forget to CALL the potential client up and answer any further questions that they may have asked that you were unsure of at the presentation, and confirm you have emailed them the relevant information regarding the questions as well as a formal letter of the appraisal.

7. Continue follow ups until the property is listed & update the referrer

8. When an appointment is booked to list with you, refer back to point 4,5,6 & 7 of the Pre-Appraisal Procedure

Move into first position - before you arrive.

Page 27: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Unsuccessful Procedure Add to Newsletters

Update Contact Management System with a 2 week follow up

Call to see how the marketing is progressing and if they’ve found a tenant, while offering to help

Call again at the 3rd week if the property is still available, and offer to help again

If the successful agent has secured a tenant, update your contact management system with a follow up date, on the date of the first scheduled routine inspection. Call ask how things are going and if they’ve received the detailed routine inspection report from their agent yet, and would they like any help in understanding it

Move into first position - before you arrive.

Page 28: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Move into first position - before you arrive

Know-how to push through your video fear’ and learn to thrive out in front.

1. Equipment

2. Content and knowledge

3. Participant

4. Editing

5. Loading

Page 29: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Move into first position - before you arrive

Know-how to push through your video fear’ and learn to thrive out in front.

1. Equipment

Page 30: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Move into first position - before you arrive

Know-how to push through your video fear’ and learn to thrive out in front.

1. Equipment

2. Content and knowledge

We have our list created

Page 31: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Move into first position - before you arrive

Know-how to push through your video fear’ and learn to thrive out in front.

1. Equipment

2. Content and knowledge

3. Participant

That would be YOU + Guest

Page 32: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Move into first position - before you arrive

Know-how to push through your video fear’ and learn to thrive out in front.

1. Equipment

2. Content and knowledge

3. Participant

4. Editing

Page 33: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Move into first position - before you arrive

Know-how to push through your

video fear’ and learn to thrive out in front.

4. Editing examplesShotcut

Lightworks

Typito

Loom Video

Page 34: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Move into first position - before you arrive

Know-how to push through your video fear’ and learn to thrive out in front.

1. Equipment

2. Content and knowledge

3. Participant

4. Editing

5. Loading

YouTube

LinkedIn

Facebook

Instagram etc.

Page 35: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Move into first position - before you arrive

Know-how to push through your video fear’ and learn to thrive out in front.

1. Record ONE sentence at a time

2. Change the background on each sentence

3. Look towards the light, so there’s no shadows on your face

4. Have a CALL to Action close

5. Upload to editing software

6. Blend the sentences in software

7. Add images

8. Add text

9. Add music (ROYALTY FREE)

Page 36: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect
Page 37: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Move into first position - before you arrive

Page 38: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Creating the video

Page 39: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Creating the video

Page 40: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Creating the video

Page 41: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect

Creating the video

Page 42: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect
Page 43: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect
Page 44: Session #7- Move into first position - before you arrive.€¦ · Testimonials (Facebook reviews, Google reviews, Rate My Agent, LinkedIn recommendations, YouTube testimonials) Inspect