session #6 with new york times best-selling author peggy mccoll
TRANSCRIPT
http://PeggyMcColl.com 1
New Model Best Seller Program
SESSION #6With New York Times Best-Selling
AuthorPeggy McColl
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Putting Together Quality Offerings Launch Steps Open Q & A
Overview – THIS Call
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Another book eBook A Book Series
You could create these:
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Additional Sources of Income
eCourse Webinar Series of Webinars Teleseminar Series of Calls Membership Site Club Program Telesummit
Coaching Program Certification Program Audio Program DVD Downloadable/
streaming videos Live Event Collaborative Book(s) Other products
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Time Required to Create the Product
AND Time is Required to Market It
Plan It
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eCourse Webinar Teleseminar Series
Walk Through Some Examples of
Launches
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Two Very Specific Areas
1. The Product Name / Creation / Outline
2. The Marketing / Promotion / Launch
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http://EradicateThePoisons.com
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Give it a name And Secure the URL (Web Address)
Step #1
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A Five Week Program – One Class Per Week
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Determine the content and the duration
(length) of time it will take for you to deliver it
Step #2
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$297 OR $113 x 3
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Establish the price And If you will have a payment plan
Step #3
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Create an Outline of the Materials / Content
You Will Cover Prepare Powerpoint Slides or a Guidebook or
an Outline
Step #4: Create the Content
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Back-end & Delivery
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Private Web Page http://wordpress.com Webinar or Teleseminar Services http://InstantTeleseminar.com/ProductInfo/?x=
2727716
Back-End & Service
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Next: The Marketing
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With a Free Call With Multiple Free Video Lessons Or Direct to a Sales Page
Launch Options
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Easier to get others to promote Have an Opt-in (asking for people’s email
address and name) Great method to build an email list Promise must be benefit oriented Creative copy is required – for both email and
opt-in page
A Free Call or Webinar / Video Lessons
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Sales Copy is Required for eMails (for
promotion) and Landing Page (Sales Page) Promote Multiple Times to Your Own List Speaking Engagements Promote Via Affiliates Maximum Results = Maximum Exposure Social Media Can Enhance
To Market Effectively
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Promotion Methods
More Effective
Direct eMail From Your Own eMail List
Direct eMail From Your Affiliates
Direct to a Sales Page Direct to a Freebee(s) “Live” Speaking
Engagements
Less Effective
Social Media Ads Newsletters Articles Interviews Publicity
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Designed to get the attention of the prospect Subject Line Purpose – to get the email
opened Content Must Be Intriguing Purpose of the email is to get the reader to go
to the sales page
eMails
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Captivating Heading Benefit Oriented Validate Your Expertise Social Proof Scarcity Factor Exponential/Exceptional Value
Your Offer
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http://eradicatethepoisons.com
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1. Is there a need or want for what I have / or
will offer? 2. Can I deliver it? 3. Will people pay for it?
3 Important Questions
Expenses: Cost Considerations
Up Front Costs
Logo design Copywriting Website Shopping
cart Product
development
After Launch Your salary Travel Office expenses Web hosting Addt’l copywriting Shipping Marketing Program Delivery
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From Book to eCourse
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Launched my first book Buyers from 26 Countries Sold the book from my website I captured ALL email addresses of buyers They were “hungry” for more Paid attention to the need/want Decided to act on an idea Created an 8 week eCourse called The 8
Proven Secrets to SMART Success
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8 Proven Secrets
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eCourse Action Steps
Set the price $395 Offered a 50/50
revenue split Secured a few
partners Scheduled dates at a
Recording Studio Had Fernando get
my website ready
Gave it a name (The 8 Proven Secrets to SMART Success)
Decided on duration (8 weeks)
Hired a copywriter to create the sales page copy and an email to send
Made a list of potential partners (who could promote the program)
Created an Outline for the Course – lessons for each
week The course was NOT completed when the marketing
begin HOWEVER I knew my material Felt completely confident I would deliver Completed weekly lessons Went into a studio and recorded Brought the CD with the recording and my web guy
uploaded it onto a private page Informed students via email and they listened online
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eCourse Contents & Delivery
$395 per person My own list 100% revenue Partners split 50/50 NO limit to the # of Students (everything
downloadable) Recording Studio $35/hour (each class 1 hour) Web guy uploading (minimum – easy task) Sales Page Cost $800 BENEFIT: Program costs once – SOLD MANY
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Revenue & Hard Costs
http://www.destinies.com/?sv=&category=Destiny+Store&title=The+8+Proven+Secrets+to+SMART+Success
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http://www.destinies.com/en/?sv=&category=The%208%20Proven%20Secrets%20to%20S&title=The%208%20Proven%20Secrets
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Tele-seminar Program
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Magnet for Money Intensive based on want 8 Weeks $495 (offered discounts) Offered a 3 payment plan Open Q & A at the end of EACH session 30 minute of delivery/30 minute of Open Q &
A Materials Delivered EACH Week Teleseminar Format w. Online Materials
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Teleseminar Program
Magnet for Money Intensive
http://www.destinies.com/en/index.php?category=8&title=Magnet%20for%20Money%20Intensive%20Program
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Private Class Notes Page
http://www.destinies.com/en/index.php?sv=&category=Destiny%20Store&title=MagnetforMoneyIntensiveSeptember
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Set up in Shopping Cart
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Customized Links/Product
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Dear Insight of the Day Subscriber: Our strong relationships with the giants in the “life improvement” community help us
get some pretty amazing deals for you. And we have been waiting with great excitement to tell you about this one . . .
You have probably heard of New York Times best-selling author Peggy McColl. Her revolutionary wealth-attraction principles are changing the lives – and fortunes – of thousands of people around the world. Her 5 books have been published in over 30 countries, and she’s a highly sought-after speaker.
Peggy is getting very famous, very fast. So we feel privileged to have a special relationship with her that is about to pay off big for YOU (you won’t believe the deal we were able to get for you . . . )
Peggy’s “Magnet for Money” program will TRANFORM the way you think about making money – virtually overnight!
You will become what she describes as a “Magnet for Money,” who will naturally attract opportunity and wealth – smashing the barriers you have unwittingly placed between yourself and financial independence!
“Magnet for Money”: an international phenomenon!{link goes here]
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Insert Link INTO eMail Copy
Monitor Sales
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Think like a list owner Write/Speak from the heart Level Playing Field Understand they WANT to earn $ too Get to the Point Show BENEFITS Customize EACH and EVERY email ASK for a call-to-action
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Approaching Partners
GRAB their attention Compliment Them/Create Rapport The reason for this email is… This is unique because… Has been endorsed by… Benefits are… Affiliate program is … All you need to do is … Please get back to me on Friday with your
confirmation for the [date] mailinghttp://peggymccoll.com 44
Partner Request FLOW
Who do you already know? Which lists are you a subscriber on? Who is reaching your audience? 150 MILLION+ Websites Online eMail subscriber lists are your BEST option Social Media
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Creating a Potential Partner List
TRACK All Affiliates
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Be sure to be organized Set a Goal Track everything Make lists Create a schedule Follow it Dot your I’s and cross your T’s Track Results Share the success Learn and improve
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Organization is key
Teleconference Service “live” Webinar Service “live” Post Audio and/or Recordings Online
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“Delivery” options
Service/Delivery OptionsFree Conference Calling dot com or
freeconferenceOmnoviaInstant Teleseminarhttp://peggymccoll.audioacrobat.com/Webex.comGotowebinar.comAudacityhttp://www.1shoppingcart.com/app/?pr=1&id=96822
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Manifestation Creation
Dirt Easy
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It is better to do one thing efficient than to do
many things inefficiently.
Efficiency
Resources
What resources will you need? Affiliates Shopping Cart Web Developer Designer (for logo, product, etc.) Marketing Copy Web hosting A Virtual Assistant
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Considerations
Before Launching
Determine if there is a market (need/want) for your idea (product and/or service).
Create the revenue model but stay open to changing.
Calculate expenses
At Launch Pay attention to how
the market is responding and what is working or not working with your marketing strategies. Change if required.
Get it working really well!
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Revenue Model
$ per Unit (retail sales price)
$cost per Unit (to create)
Revenue Share (to affiliates)
Potential Sales (at launch, next promo, etc.)
Revenue Projections
How much revenue are you forecasting for each product and/or service during the next 12 months (charting quarter by quarter)?
Generate a goal for the next year!
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QUESTIONS?