This project was financed with the support of the European Commission. This presentation is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein.

http://www.web2llp.eu

Introduction to content curation

Alberto Nantiat

ENZO B

Content curation

• identify, organise, and share the best and most

relevant content on a specific topic or issue online

• information overload content curation

• not a replacement of your content

2

Types of curation

• Many classifications: action, output, aim, etc.

See a classification of the tools by Robin Good: http://www.mindmeister.com/55395228/the-news-and-content-curation-tools-universe

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Curation is not republishing

• Curation makes sense only if it provides a really good quality filter that can replace the need to consult different sources.

• The key element is the expertise and focus of the curator, and the topic that he has selected.

• Curation is an effective means to build a strong relationship with a tribe of passionate niche users to be involved

4

A good content curator…

• … always keeps in mind the audience and focus of his/her channel

• … re-thinks and modifies titles, descriptions, ecc.

• ... formats and personalises his/her contents

• … highlights text to help the reader

• … add an introduction and metadata to the content

• ... verifies the sources and always gives credit

• … shares, discusses, suggests, entrusts

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Content curation, copyright & fair use

12 Best practices from Curata

– Reproduce only small portions of the source content

– Always give credit and link to the source

– Provide your contribute: retitle, comments, etc.

Common sense approach to copyright (Socialfresh)

– Always Ask First

– Quoting News and People

– Creative Commons

– Are You Helping Them?

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Tools - Diigo

• Highlighting, sticky notes on web pages

• Bookmarking & Saving

• Search and share

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Tools – Paper.li

• publishing platform: topic based newspaper

• Daily automatic publication

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Tools – Scoop.it

• publishing platform: topics, contents, interactions

• scoop and rescoop content

• Community

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Other tools

… and tons more. Among the most used:

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Quora Storify Zite List.ly

Bundlr Pearltrees Eqentia Trap.it

Delicious Netvibes Pinterest Percolate

This project was financed with the support of the European Commission. This presentation is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein.

http://www.web2llp.eu

Strategy for content curation

Alberto Nantiat

ENZO B

Check our resources

3 Handbooks

Video showcases

Tutorials

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Strategy for content curation

• First question is: does curation fit well in your communication plan?

• A few factors worth considering:

• Some choices to make

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Goals Audience Time

Type of curation Tool(s) Topic (focus)

Before starting be sure to…

• Identify your audience

• Focus your content sharing

• Curate content that is of impeccable quality

• Curate consistently

• Brand yourself, not your company

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How to pick the right tool

Things to consider:

The Inputs (data source the tool can access)

The Organization (how the tool let me organise the

content)

The Venue (how and where the content is shared)

Have you decided? Have a try at similar tools too!

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Curate your content in 3 steps

1) Discovery

It is the stage in which you search the Web forcontent on your topic

Ideas:

aggregators

other people’s curation channels

online newspapers and magazines

Tip: find good sources and follow them

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Curate your content in 3 steps

2) Analysis

It is the stage where you decide if something is actually worthy of sharing

You don’t need metrics: it’s your channel.

Tips:

establish some general criteria/requisite

quality information

“the less is more”

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Curate your content in 3 steps

3) Curation

It is the stage where you actually share the content

Tips:

add value: commentary, insight

gives credit where credit is due

vary your content types

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Useful links

Introductionhttp://infografiche.com/web-marketing/content-curation-definizione-infografica/

http://www.eliacaponi.it/content-curation/

Content curation Manifestohttp://www.rohitbhargava.com/2009/09/manifesto-for-the-content-curator-the-next-big-social-media-job-of-the-future-.html

Content Curation World (By Robin Good)http://curation.masternewmedia.org/

http://www.masternewmedia.org/it/content-curation-perche-il-curatore-di-contenuti/

http://www.masternewmedia.org/it/online-content-curation-la-strategia-per-ottenere/

http://www.masternewmedia.org/it/content-curation-come-distinguere-i-veri-curatori/

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Useful links

Lists and Classificationshttp://www.mindomo.com/view?m=2bbb4d3b0995449e9160de4455ad4f2b

http://www.youbrandinc.com/ultimate-lists/ultimate-list-content-curation-tools-platform/

Copyrighthttp://www.contentcurationmarketing.com/content-curation-copyright-ethics-fair-use/

Content curation and SEOhttp://www.bruceclay.com/newsletter/volume112/seo-friendly-content-curation.htm

http://www.curata.com/files/webinar-slides-ama-seo.pdf

http://www.publishthis.com/files/2013/04/PublishThis-and-Bruce-Clay-Case-Study.pdf

https://www.youtube.com/watch?v=Td5tKCZz5x8

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Useful links

Content curation and Semantic Webhttp://www.firstmonday.org/ojs/index.php/UC/article/view/4716/3679

Build a social media strategyhttp://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/

http://www.marketwire.com/getattachment/knowledge_Sharing/White_Papers/7_Steps_to_a_Successful_Social_Media_Strategy/Website_WhitePaper_7StepsToSuccessfulSMStrategy.pdf

Content curation and Journalismhttps://online.journalism.utexas.edu/2012/papers/Katarina.pdf

http://mashable.com/2011/03/10/curation-journalism/

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Thank you!

http://www.web2llp.eu/

@Web2LLP

http://groups.diigo.com/group/web2llp

Alberto Nantiat – alberto.nantiat@gmail.com