session 4 a103_iae
TRANSCRIPT
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Creative Thinking A103IAE
Simon Hill
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AIM
• To understand your individual personalities
• To understand where entrepreneurship and creativity exists within big business.
• Evaluate ways you can use enterprise in your desired careers
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• Prepare a short (3 minute) presentation of your personality
• Do not use Powerpoint slides!
• What did your test reveal about you?• Was it right?• How would you like to change in the future?
– Why?
SELF-STUDYSELF-STUDY TASKTASK
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• Intrapreneurship
• Creative environments
• Creative mindsets
• Positives Vs Negatives
Developing a Creative Culture
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What do you think intrapreneurship is?
“A person within a large corporation who takes direct responsibility for turning an idea into a
profitable finished product through assertive risk-taking and innovation” (Pinochet: 1992)
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Intrapreneurship
• What companies have an entrepreneurial culture?
• Which departments should be more entrepreneurial?
• Examples…– Google– 3M– Lockheed Martin Skunkworks
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Creative Locations
• What does a creative environment look like?
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Elements of Creative Locations
• What can make an environment creative?
– Plants– Light– Fun– Freedom– Choice– Other stimulants?
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Challenge
What would your entrepreneurial offices look like?
Draw it…
What would be the basic rules?
http://www.youtube.com/watch?v=LB5utwRnfH4
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What are the…
• Positives of Creative Environments?
• Negatives of Creative Environments?
• Is it worthwhile?
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Creative Mindsets
• How can employees be encouraged to think creatively?
–Give them challenges–Question the norm–Incentives
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What are the…
• Positives of Creative Mindsets?
• Negatives of Creative Mindsets?
• Is it worth it?
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Your Work Policies
How would you organise your business?• Come up with some creative policy to inspire
more creativity in staff
• 10% Creative time?
• Flexi-time?
• Location Independent Working?
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ANY QUESTIONS?
SUMMARYSUMMARY
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THANK YOU!