session 1: social media policy development
DESCRIPTION
Social Media Workship | MESH | Indiana | October 2013TRANSCRIPT
- 1. Cheryl Bledsoe, Clark Regional Emergency Services Agency (CRESA) On Twitter as @CherylBle Social Media: Policy Development
2. Session Objectives Know Your Engagement Strategy Understand the Hurdles Tips for Managing Expectations 3. Audience Pulse Check.. 4. Why Should You Care? Situational Awareness Direct News Media Evaluate PR Strategy Crowd- Source Solutions 5. Most Important Reason: Relationships 6. Engagement Strategies Do Nothing Monitor Only One-Way Engagement Two-Way Engagement 7. Option 1: "Do Nothing" Know the following facts: Public expectations are changing Conversation May Already Be Underway, or Your agency is unknown to the public and perhaps should be Traditional news cycle no longer exists You may be the direct link to people 8. Option 2: Monitoring Listen to the online conversation Watch the news in real-time You dont need to open an account to watch 9. Option 3: One-Way Engagement Broadcasting You Talk, Others Listen.you hope. 10. Option 4: Two-Way Engagement Understand that people dont naturally care about you Relationship-building results in largest return on investment. Games & Contests Work 11. What to Expect Next 12. The Policy Hoops Human Resources Information Technology Legal Issues 13. Your Social Media Strategy May Require Cultural Change Examine your agencys position on values of transparency, customer service, and creativity 14. Policy Considerations Identify a Team Explore Your Organizational Risk Tolerance Review (& Update?) Office Code of Conduct Review (& Update?) Privacy Expectations Separate Overall Social Media Policies from Site- Specific Protocols Dont Reinvent the Wheel http://socialmediagovernance.com/policies.php 15. After the Policy Have Your Policy Reviewed by Legal Review Annually Train & Education Employees 16. Managing Expectations Policy Development Can Be Slow Resistance Needs to be Addressed Listen for the Interest Focus on Agency Values Patience is Required Celebrate Baby Steps 17. Questions & Discussion?? Cheryl Bledsoe, www.sm4em.org [email protected] 503-250-4882