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By the end of the session, you will have…

• Learnt and used professional forms of communication

You will be required to:Identify, assess and evaluate branding techniques to project a professional personal image

If these are brands…

…surely so are these!

And these!

Brainstorm

What is a brand?

What we said

• A coherent set of ideas in the mind of the consumer– E.g. what comes into your mind when

you think of [X]?

• Something that personifies an product, service or entire organisation or company

• Our relationships with brands are mostly emotional, not rational/logical

Introduction to Brand Archetypes

• Archetypes are collective images that provide a shortcut to meaning

• Helpful in understanding the context in which a brand is perceived by others

• Relevant question for us: “What comes to your mind when you think of Team Up?”

Case study: E4 as Jester archetype

• Jester brands are characterised by fun, originality and irreverence

• E4 reflects this in eccentric and quirky idents

• Captures 16-34 audience, for whom jester brand identity is most likely to appeal

Case study: Contribution of individuals to brands - Apple

• Steve Jobs, former CEO of Apple, most example

• Jobs’s iconic product launches - reinforced cutting-edge, ‘cool’ brand identity

• Fits with Magician archetype – mystery, transformation

Brainstorm

What archetype(s) best fit Team Up? Using the brand archetype handout for guidance, come up with at least two that best fit

We are…

Hero

Sage

Team Up – Why Hero and Sage?

• Hero brands DO something special that MEANS something to people– Active participants in creating positive

change = our tutors and committee members

• Sage brands place focus on research and measurable, objective solutions– Our aims are supported by proven

research on how positive educational impact is made

Personal branding – heroes and sages

‘Hero’ words or phrases• Transforming lives• Aspiration• Making a difference• Positive change• Active• Inspire the next

generation

‘Sage’ words or phrases• Impact• Social mobility• Effectiveness• Equality of

opportunity• Academic progress• Development

Over to you!

Write your personal profile with our brand identity in mind – no more than 150

words.

Team Up on social media

• Follow us on Twitter: @TeamUpHub • Like us on Facebook:

facebook.com/TeamUpHub• Follow us on LinkedIn: Search ‘Team

Up, social enterprise’

If you’ve done so already, fantastic!

Say cheese!