session 1 cisb594 business intelligence introduction
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CISB594
Business IntelligenceIntroduction
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What will we look at today
Lecturer
Learning Outcomes
Course Structure
Materials
Reference Texts
Assessments
Expectations
Your first assignment
CISB594 Business Intelligence
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Your Lecturer
Name : Rohaini Ramli
Contact : 603-8921 2020 ext 2343
[email protected] Office : BW-4-C16
CoIT Building
Office Hour : 9am to 5pm (Consultationby appointment only)
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Objectives
At the end of this course, you should be able to:
Explain the concept and the importance of business intelligence incontributing to the delivery of business value and competitiveness
in modern organizations Describe and explain the role of data warehouses in decision
support, explaining the requirement for handling its development,implementation, administration and security issues
Explain the importance of business analytic (BA) and DataVisualization in organizations and describe the tools and themethods used.
Describe data, text and web mining and its objectives and benefitsto organizations
Explain business performance management (BPM) and itsobjectives and benefits to organizations
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Course StructureWEEK Activity
2-3 Introduction to module/lecturer/students
Introduction to Business Intelligence
Changing Business Environments and Computerized Decision Support
A Framework for Business Intelligence
The major theories and characteristics of Business Intelligence
Competitive Intelligence and advantages
Example of successful business intelligence implementation
4-6 Data Warehousing Concept
The Data Warehousing definitions and concepts
Data Warehousing Process Overview
Data Warehousing Architecture
Data Integration and the Extraction, Transformation and Load Processes
(ETL)Data Warehousing Development
Data warehousing development approaches and issues
Real Time Data Ware Housing
Data Warehouse Administration Issues
Data Warehouse Security Issues
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Course StructureWEEK Activity
7-8 Business AnalyticsBusiness Analytics Overview
OLAP
Real Time Business Intelligence
Multidimensionality
Data Visualization
Introduction to Data VisualizationGeographic Information Systems
Business Analytics and the Web
Usage, Benefits and Success of Business Analytics
9-10 Data, Text and Web Mining
Data Mining Concepts and ApplicationsData Mining Techniques and Tools
Data Mining Project Processes
Text Mining
Web Mining
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Course Structure
WEEK Activity
11-13 Business Performance Management
BPM Overview
BPM Planning
BPM Strategy
BPM Monitoring
BPM Methodologies
Performance Management
Architecture and Applications
Performance Dashboards
Business Activity Monitoring
13-14 Revision and Presentation
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Assessments
Assignment I : Individual Assignment
Assignment II : Group Assignment
Mid Term (25%)
Final Exam (50%)
CISB594 Business Intelligence
(25%)
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Reference Text
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Materials
All materials and assignment questions are
available at
metalab.uniten.edu.my/~rohaini/CISB594
Business Intelligence
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Context of this module
BI
Work/Industry
Final Year Project
Any Further IS /
Development Work
MIS
SAD
Any System
Development Work
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What is expected of you
Critical reflection
Tertiary education work demands higher level
thinking
Literature & other media review
Multiple inputs - from many disciplines, with
correct referencing (academic writing)
Avoiding plagiarism, take note of citations &
references
Teamworking
Excellence comes from interaction & sharing
Problem Solving
Learning by Doing
You must be able to demonstrate the following :
CISB594 Business Intelligence
Individual
assignment
Group
assignment
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What is expected of you
Behavioral Code
Punctuality
Electrical devices/Mobile phonesdo not disrupt the class Adherence to UNITEN rules & regulations
Timely submission of assignments / projects / homework
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Rules and Regulations
Students are advised to attend their class punctually. Anystudent who arrives to the class 30 minutes after the classhad started and without any valid reason, is consideredabsent.
Any student, who left the class after he/she had signed theattendance without valid reason OR without the awarenessof the lecturer, is considered absent.
Signing the attendance on behalf of other students whoare absent from classes - both students are consideredabsent and the College reserves the rights to raise warningletter against both students.
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What support is available for you
Face-to-face Meeting
(through prior appointment)
Emailto lecturers email address
UNITEN metalab
Library Resources
Internet Resources
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Assignment Overview
You are to complete two pieces of course work which is worth25 % of the module overall marks.
One section is to be completed as a piece of cooperative
and collaborative group work (a discussion and recommendation
based on a case study). You need to work in a team of 3-4
members.
Another section will require you to work individually. You
are to produce an academic paper on BusinessIntelligence (research writing on Business Intelligence)
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Marking Scheme & Submission
The following are the individual marks that are to be awarded
to each team member.
This individual referenced research paper is to be submitted
to your lecturer by 5 PM on 20th June 2011.
CISB594 Business Intelligence
Individual Assignment Marks 20
Research & ReferencingUse of appropriate andcredible sources to support viewpoints discussed
in the paper
10
Overall understanding of Business Intelligence 5
Documentation format and demonstration of
professionalism in the submission
5
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Academic WritingResearch and Referencing
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KNOWLEDGE
CRITICAL
ANALYSIS
COMMUNICATION
SKILLS
Characteristics of a Graduate
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The Nature Of Higher Education
Learning SkillsNot just taking notes and remembering
Requires independent learning and research
Learning to learn, learning to think, learning toevaluate, apply and find new ways of doing things
Communication Skills
Able to present, able to justify choices and
demonstrate knowledge, able to write Working with others
Group works, project management, time management
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Plagiarism and Referencing
What is plagiarism?
the use of the ideas and/or words of others without due acknowledgement.
copying material from the Internet, library books and the work of otherswithout the use of quotation marks and/or acknowledgement of the source.
summarising or paraphrasing another person's work by simply changing a fewwords without acknowledgement
an assessment offence, and carries major penalties
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Avoiding Plagiarismsome samples of citations
Technology, though useful is never problem free. According to Teicher(1999), notechnology is fail-safe. In addition, Emmans (2000) has
pointed out that students must be made aware of the cyber
responsibilities as the solutions designed to address the problems can
only do so much as nosoftware and no policy can be foolproof.
Reference List at the end of the document
Emmans, C. (2000). Internet Ethics. Technos: Quarterly for Education andTechnology.Volume 9, Number 1. Retrieved May 10, 2003 fromhttp://buddy.lib.unimelb.edu.au/cgi-bin/buddy/erc
Teicher, J (1999) An Action Plan For Smart Internet Use. EducationalLeadership. Volume 56 Number 5. Retrieved May 7, 2003 from Buddyhttp://buddy.lib.unimelb.edu.au/cgi-bin/buddy/erc
This is your statement
The green texts are your citations to support your statement
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Paraphrasing
Change text into your own words
Must also include citation e.g. as stated by Kotler, 2000
According to Hoyer and MacInnis (2001), satisfied customers form thefoundation of any successful business. They said that customer
satisfaction is critical and it leads to repeat purchase, brand loyalty,
and positive word of mouth.
Reference List at the end of the document
Hoyer, W. D. & MacInnis, D. J., 2001, Consumer Behaviour. 2nd ed.,
Boston, Houghton Mifflin Company.
Avoiding Plagiarism - paraphrasing
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Avoiding Plagiarismcopying word
for word Copying word for word from a source
Only copy a small amount
Todays companies are finding it increasingly unrewarding to practice
mass marketing or product-variety marketing. Mass markets arebecoming demassified. They are dissolving into hundreds ofmicromarkets characterised by different buyers pursuing differentproducts in different distribution channels and attending to differentcommunication channels
(Kotler, 2000)
Reference List at the end of the document
Kotler, P., 2000, Marketing Management.10th ed., New Jersey, Prentice-Hall.
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The majority of literatures viewed for this research agree
that the Internet in particular is reputed to be one of the
reasons for social and ethical problems among schools
students. (Affonso, 1999; Davies, 2001; Piercey, 2000).
On the other hand, Rahman (2002), brings up a valid point
by stating that the blame for teenagers social and ethical
misconducts should not be put on the technology alone,other factors like the family background and the children's
upbringing should also be considered.
Avoiding Plagiarism & Demonstrating
Critical Thinking
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Avoiding Plagiarism & Demonstrating
Critical Thinking
Reference List at the end of the document
Affonso, B (1999). Is the Internet Affecting the Social Skills of Our Children?
Retrieved May 7, 2003 from http://www.sierrasource.com/cep612/internet.html
Davis, R. (1999). Is internet addiction real? Victoria Point Multimedia.Retrieved May 7, 2003 from http://www.victoriapoint.com/
Piercey, D. (2000) Students' psychological well-being and the Internet .WWWise
Retrieved May 7, 2003 http://dtp.epsb.net/projects/wwwise2.htm
Rahman, A. S. (2002) Blaming the Internet Unjustly.Computimes Malaysia, Jan28, 2002. Retrieved May 7, 2003 from http://buddy.lib.unimelb.edu.au/cgi-
bin/buddy/erc
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Questions?